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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

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Think Event Technology Is Still a Man’s World? Think again. 

Smart Meetings

“Our recruitment efforts after the pandemic have been a way for us to ‘build back differently’ and we’re doing that by being proactive about diversifying our workforce,” said MaryBeth Costello, vice president of talent, learning and corporate human resources at Encore. It’s exciting to be part of an organization with that focus.

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Southern California Trailblazing Women Speak Out

Smart Meetings

Pioneering hospitality leaders forged new paths to top of LA hotel world The hospitality landscape in Los Angeles is filled with bold female leaders brave enough to break away from the Mad Men norm to bring their unique leadership styles forward for the benefit of their organizations, the industry and future hospitality professionals.

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Who’s in Charge of Diversity, Equity, and Inclusion?

Convene by PCMA

“No matter where you sit on the org chart, you can be an ally in the workplace,” she said during her Main Stage presentation. If you guessed that the chief human resources officer (CHRO) is responsible for diversity, equity, and inclusion (DEI) efforts at the majority of organizations, you are mostly right.

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How to Organize a Successful Event – 10 Top Tips for Perfect Events

Eventtia

Event planning and organizing a fairly small meeting involving just five participants can be quite a challenge, especially if this is your first time. Based on the purpose of the event, you might be able to decide on the type of event you are going to organize, but it will especially help in dictating the objectives of the event.

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Designing conferences to solve participants’ problems

Conferences that Work

Obvious problems (“known knowns”) have known solutions, often called “best practice” For example, how do I: Determine what employee data to store in the human resources system? Their expertise can, therefore, be shared with participants via traditional presentations.

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8 Ways to Put Your Event Content to Work

Convene by PCMA

Ask educational presenters to contribute an article about their session topic to an event blog or website. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. Share memorable quotes or statistics from keynote presentations or educational sessions.