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2018 Event Marketing Trends

Endless Events

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

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Incentive Trips Expand to Address Burnout Beyond Sales Team

Smart Meetings

Historically, incentive trips are typically reserved for a company’s sales team. While these programs are still extremely valuable, a new type of “incentive” trip trend is on the rise. These trips help refresh organizational workplace culture to promote company-wide recognition and reinforce the importance of work-life balance.

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Leveraging Channel Incentives to Increase Market Share

Motivation Excellence

Here at Motivation Excellence, employee incentive and rewards programs are a big part of what we do. We engage with organizations to create a variety of incentive programs, including sales incentive programs and channel incentives. We help organizations leverage channel incentives to increase market share.

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The ultimate incentive experience A–Z: interview with Heidi Legein, Managing Director at The MICE Guru

The MICE Blog

During the past months of the lockdown, Heidi has been actively promoting her destination and inspiring and educating fellow event professionals about Norway. Incentives are, perhaps, the most exciting part of MICE travel and involve attendees having highly unique experiences at a destination. But what is an incentive?

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Essential Event Marketing KPIs to Measure Success

Endless Events

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

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All Signs Point to Growing Incentives & Meetings Business in 2025; You Can Still Reap the Benefits at Your Company

Motivation Excellence

Recent industry forecasts and surveys indicate corporate meetings, events and incentives will grow in 2025. According to the Incentive Travel Index 37% of respondents say 2025 levels will surpass 2024; 54% expect the spend-per-person to increase too. Pairing the incentive rules with a motivational reward is key to producing results.

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Smart Moves in Las Vegas, Anaheim and More

Smart Meetings

Melissa Mahon and Aaron Levinthal Melissa Mahon (left) and Aaron Levinthal (right), MAS Global experience agency MAS promotes experienced leaders to chief officer roles. Mahon will serve as chief operating officer. She has been with MAS for over seven years, most recently serving as EVP, business and operations.