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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants.

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Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives for The Place Brand Observer

DCI

For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. Their work resulted in thousands of inquiries from talent and spiked traffic in both Vermont’s tourism and economic development sites.

MICE professionals

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

as one of the largest and most influential full-service meeting and incentive travel management companies, and we are rated as one of the Top 50 Event Companies by Special Events magazine. We intercept and engage prospects and customers anywhere they congregate in large numbers. Meetings & Incentives Worldwide, Inc.

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Marketing Events Through Geopolitical Uncertainty

Convene by PCMA

Furthermore, retargeting efforts perform higher than cold outreach, so it could make more sense to focus more on past participants and prospects who have engaged with previous campaigns. Providing ready-to-use marketing materials to exhibitors and speakers is another cost-effective way to reach new prospects.