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Why and How to Audit Your Website

The Abbi Agency

Performing a website audit is a critical step when it comes to understanding a critical piece of your marketing funnel, whether you’re seeing tons of traffic and conversions or none at all. The Bottom Line: A properly optimized website performs better and converts more users. Website Engagement Metrics. Keep it short and sweet.

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8 Ways to Measure Virtual Event Performance and ROI

Smart Meetings

But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. Online Visits. The Measure of Success. Event Registration. Attendee Engagement.

MICE professionals

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Maximizing Your Event’s Online Reach: How to Create a Successful Event Website

Traveler's Q

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

Optimize Your Online Presence Most meeting planners begin their search for suppliers online. With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.

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How to Successfully Market Your Next Event

Smart Meetings

This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Buy a few online ads to cover all your bases and you’ll be more likely to attract a large number of guests. Optimize Your Website. More : A Killer Event Should Have a Killer Website.

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Navigating SEO for Travel & Tourism Whitepaper: Local SEO for the Travel Industry

Advanced Travel and Tourism

Local SEO for the Travel Industry Local SEO is crucial for travel and tourism websites because potential visitors often search for specific locations. Optimize Your Google My Business Profile First, ensure your GMB profile is complete with accurate business information, high-quality photos, and positive reviews.

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Moderating Online Panels — Ideas and Resources

Conferences that Work

Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. What are 1-2 of your online moderating pro tips? While I’m mentioning Kristin, the best resources I know on becoming a first-rate panel moderator are her panel-focused website and short but packed book Powerful Panels.

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