Remove Information Remove Prospect Remove Social Media
article thumbnail

Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations.

Marketing 264
article thumbnail

7 Tips for Driving Attendee Engagement at Virtual Events

Smart Meetings

Hashtags across social media platforms for cohesion and to aggregate conversations. If possible, include the event hashtag in a visible spot on your event platform, and promote any sites or pages that attendees should visit for more information. Dedicated messaging channels on third-party sites/services (Slack, etc.),

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trade Show Checklist: What to do Before, During and After the Show

Techsytalk

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start building buzz now and your target prospects will be ready to stop by on the big day. 6 Months Before the Show. If there is an official show or industry hashtag, now is the time to start using it.

article thumbnail

How to Produce a Stand-Out Experience

Smart Meetings

The marketing team wants big corporate logos so they can show them to prospective attendees in hopes of impressing them with the quality of other people attending the event. This makes it easier for those of us who love live-tweeting events as a means of taking notes and sharing key takeaways with our social media followers.

Speakers 299
article thumbnail

Kick Your Instagram Game Into High Gear: Five Things You Can Do

The Abbi Agency

It captures and shares a feeling with prospective visitors, cultivating a sense of possibility, novelty and excitement. A story: My team at The Abbi Agency has been working a couple of years to create social media for Edgewood Tahoe Resort — a luxury, boutique property on the shores of the famed alpine lake. We’d argue not.

article thumbnail

How Hospitality Hiring Trends Can Improve Your Hotel Experience

Smart Meetings

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Most brands have social media managers to keep the company in the public consciousness. Roles that can be performed remotely include: Social media manager.

article thumbnail

How To Promote Your Virtual Event: A Graphic Guide

Endless Events

Having the right team of designers by your side will ensure the landing page is attractive and irresistible to potential prospects! Social Graphics. There’s no point in explaining all the pros of embedding a social media strategy in your virtual event promotion. Social Graphics. Email Graphics.