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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Tracking too much information at once makes it almost impossible to both identify key issues and create actionable solutions, so don’t do that. Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? Don’t you dare!

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

Tracking too much information at once makes it almost impossible to both identify key issues and create actionable solutions, so don’t do that. Optimizing content and SEO Web analytics also happen to be critical in shaping a business or brand’s content and SEO strategy — who would’ve thought? Don’t you dare!

Website 26
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It’s Time to Harness AI for Event Success

Convene by PCMA

Using Reactive AI to Build Better Event Experiences In the event world, reactive AI makes content easier to consume, speeds information delivery, and generates better ROI for exhibitors and sponsors. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO 111
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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A well-designed content system is a force multiplier for your entire institutional toolkit — your mobile apps, social- media accounts, membership database, marketing automation, e-commerce platform, and data analytics suite — giving all of them a central source of standardized information about your organization and events.

Website 111
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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations. Right now, these tools are primarily brainstorming assistants that can help get my creative wheels turning.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Provide essential event information like name, date, time, and location.

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Generative AI: ally or enemy?

Interface Tourism Spain

In the field of communication and public relations, we see how generative AI has become a powerful tool. AI can also assist in optimizing content for SEO by analyzing trends and suggesting improvements, ensuring that the content is not only relevant but also visible in search engines.