Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. That means utilizing several different locations.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.

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Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Try Tiktok Paid Ads.

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

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Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

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The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.

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Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

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Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

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Promotion Marketing Marketing Automation 214

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

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Planner Marketing Marketing Social Media 148

Travel Daily News

MAY 30, 2021

Simpleview’s partnership with Stroll comes in the form of an angel investment in the startup to further support technology development for DMOs, their partners, and the industry as a whole.

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Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

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DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

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Advanced Travel and Tourism

NOVEMBER 20, 2024

Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Podcasts don’t have to be just about your location. Don’t be too ambitious with your content plan either.

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Tourism eSchool

DECEMBER 12, 2022

In order to minimise the impact of seasonal trends, business owners need to think of parts of their business they can control to generate demand when it’s not typically sought after by the market. Email marketing really comes into it’s own when sales or bookings are slim pickings. Build your email database all year round.

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Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 17, 2023

Due to its potential, some folks even think ChatGPT may ultimately disrupt the conventional internet search market, toppling Google’s dominance. Although ChatGPT is likely the most popular tool of its kind on the market today, it’s not the only one. How To Use ChatGPT for Event Marketing Content. Event planning and marketing.

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Tourism eSchool

MAY 18, 2022

Best Practice Destination Marketing Principles. But all of this needs to be done with good governance from community and industry custodians in a continuous feedback loop to ensure any marketing is executed responsibly and respectfully. Responsible Marketing. By Paige Rowett. Published on May 19, 2022. Planning Principles.

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Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Campaign agility.

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Marketing Marketing Social Media Online 98

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.

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Tourism Tourism Advertising Social Media 130

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

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Tourism Tourism Marketing Marketing 98

DCI

JUNE 9, 2023

Every three years since 1996, DCI has released its Winning Strategies in Economic Development Marketing study , providing a roadmap for the types of information executives and site selection consultants seek and how to influence them. You can download the European-focused Winning Strategies in Investment Promotion Marketing here.

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Marketing Marketing Site Selection B2B 73

Smart Meetings

OCTOBER 11, 2024

and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. Wynn Al Marjan Island, located in Ras Al Khaimah (RAK), is projected to open in 2027 and cost $5.1

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Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? We’ve come a long way from Q4 2021 when a mere 16.8%

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Marketing Marketing Trends Virtual Events 105

DCI

AUGUST 24, 2021

Video in particular has served as an invaluable tool in place marketing. Social media has become an increasingly popular tool to help people search for jobs and learn about a new location before making the move. A Taste of Greensboro-High Point’s Housing Market . Video opens the door to an entirely new game of storytelling.

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Marketing Marketing Social Media Website 98

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

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The MICE Blog

OCTOBER 21, 2024

Located at Frankfurt Airport, Europe’s busiest airport, it is also one of the largest airport hotels in Europe. Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center are located under one roof, so guests have added convenience for both their stay and events.

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Redfin

DECEMBER 27, 2023

18 housing trends that defined the year, including record mortgage rates, depleted inventory, and dwindling home sales 2023 was a difficult year for the housing market. Below are trends, data points, and visuals that defined the 2023 housing market. The market was extraordinary; it felt hot, even though very few homes changed hands.”

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Marketing Marketing Trends Benefits 61

DCI

MAY 11, 2022

Site selection consultants are highly influential players in corporate expansion and location decisions – and there are more ways than ever to reach them in our hybrid world. . Here are seven high-touch ways to market to and build relationships with site selection consultants. . Network and Learn Best Practices at Industry Events.

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Smart Meetings

OCTOBER 17, 2023

Smart Meetings has rounded up food halls across the country that not only provide a wide variety of cuisine for groups to choose from and reconvene in the dining area but are also located in buildings connected to the history and culture of the destination they are set in. Claiming to have “World Famous Lobster Rolls.”

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Trends Culture Marketing Marketing 246

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

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Travel Daily Media

AUGUST 15, 2019

The post Global Wellness Summit shifts location from Hong Kong to Singapore appeared first on TD (Travel Daily Media) Travel Daily. trillion global wellness economy, today announced the location of the 2019 GWS will move from Hong Kong to Singapore. Additional details will be provided as soon as possible. “In

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Smart Meetings

JULY 26, 2024

Angela Blackstock Angela Blackstock, Limelight Boulder Limelight Hotels ’ forthcoming property, Limelight Boulder, has appointed Blackstock as director of sales and marketing. She will lead a team of 83 meeting and event sales professionals in 37 locations across nine cities around the world. Porcelli will serve as head of sales.

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The MICE Blog

MAY 28, 2020

While there’s a shift happening as I write, on a recent MICE Exchange Instagram Live Episode with Sabrina Meyers from Hot Hospitality Exchange (you can follow us on Instagram @themiceblog and @hothospitalitye ), we discussed the event industry’s fragmentation caused by geographic market segmentation. . Why is segmentation necessary?

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Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. Event marketers should make it possible for would-be participants to justify attendance and get the green light from leadership. The key to getting people to your event?

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