This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. 13-15) Hotels Supporting Wildfire Evacuees: Sunset Tower Hotel Location: 8358 Sunset Blvd, West Hollywood, CA 90069 Offers: Accommodations for evacuees, including pet-friendly rooms. 24-26) TheFitExpo Los Angeles 2025 (Jan.
Located at Frankfurt Airport, Europe’s busiest airport, it is also one of the largest airport hotels in Europe. Frankfurt Airport Marriott Hotel and Sheraton Frankfurt Airport Hotel & Conference Center are located under one roof, so guests have added convenience for both their stay and events.
and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. Wynn Al Marjan Island, located in Ras Al Khaimah (RAK), is projected to open in 2027 and cost $5.1
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . That often includes scenic, outdoor locations like beaches, National Parks, or road trips. How COVID-19 Changed Travel.
Kentucky Department of Tourism Commissioner Mike Mangeot shared an overview of the current Kentucky Tourism marketing campaign and shared a brand-new video and campaign to promote the wonders of the state. Podcasts don’t have to be just about your location. Don’t be too ambitious with your content plan either.
And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. That means utilizing several different locations.
To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.
Here are some thoughts on leveraging your short-term rentals in tourism marketing. STRs can offer a place for travelers to “try out” a location before deciding if they want to relocate. . Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy.
You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. Luxury Resort Brand Bardo to Open Pittsburgh Location in 2026 Boutique hospitality firm Left Lane will convert Pittsburgh’s 40-story Gulf Tower into Hotel Bardo Pittsburgh, opening summer 2006. of leisure and meeting spaces.
Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.
Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.
Targeted campaigns and initiatives will include a strong focus on sustainable tourism and highlight both world-renowned locations like Petra, one of the New Seven Wonders of the World, alongside lesser-known gems across Jordan.
If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.
Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.
The fact that your location bears the same culture, charm and landscapes travelers seek out at more well-known places is a huge selling point. By bringing the beauty of your location to life through TikTok, Instagram reels, Facebook and more, your market can see firsthand that close-enough can be better (and a lot less moolah!)
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Holograms as Speaker Catcher “The No. And when they show up, how do we get them involved? How do they learn? How do we get them to come back? So we’re always looking for those ways.”
Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Try Tiktok Paid Ads.
The property will stand within the gated community of Cap Cana, with a beachfront location on Juanillo Beach. The $270+ million facility will stand along the Red River in Bossier City and will be the markets first-ever land-side casino, spanning over 47,000 sq. Royal Hideaway Corales Villas (L.V.X. ROS (L.V.X.
These unlikely spots were first put on the map as filming locations , NOT vacation destinations. Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Well, Stranger Things have happened.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Effective registration forms and marketing websites include inclusive language about accommodations that are available and how to access them without them having to ask.
Mariela Murphy It’s a four-day Christmas market and holiday festival, running Thursday through Sunday. Instead of having 100 vendors arrive all at once, I assign staggered times and parking locations. Eming Piansay What typically happens during Dickens on Centre? Another lesson I’ve learned is to implement rolling vendor setups.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
People are seeking affordable escapism, and this is where digital marketers can shine. By highlighting cost-effective packages and promoting local gems, we can tap into the budget traveler market. With strategic digital marketing, we can turn these unexpected trends into a competitive advantage.
As we all learned the hard way during the pandemic, the flexibility to pivot marketing direction is critical. Outdoor activities that depend on good snowfall motivates Midwesterners to take longer and more frequent travel. Know how to pivot. Regarding new audiences, A/B testing informs the destination on finding the right ones.
The luxury market answers the call with these new and renovated debuts. The property is located on 27 acres within Portugals Alentejo region. Unique experiences and luxurious accommodations answer the call of todays travelers. Its no question that todays travelers want unique, destination-centered experiences.
The location that is home to Space Center Houston also made for some fun marketing around Going Beyond Your Orbit. It’s easy to do business in the city. Flights, dining, Tex-Mex culture is all there, Karamat said after sporting a large cowboy hat on stage.
The campaign is a response to an imbalanced tourism sector, with 73% of the total share of 2023 overnight stays in Japan occurring in just five locations (Tokyo, Osaka, Kyoto, Hokkaido and Fukuoka). on Thursday, while Uber’s shares fell 2%.
“As we struggled with the launch process and going into the market, we also learned some things. One of which was that there’s this huge disconnect between sales and marketing. ” “We’re primarily working with consulting firms, banks, and sales and marketing professionals,” he adds.
The pandemic has been a very rough time for the nation’s destination marketing organizations , as it has for the hospitality and meetings industry as a whole. A total of 15 DMOs—second- and third-tier markets, but also majors like L.A. On the West Coast, at least, their response has been unprecedented: working together.
Skinner has been hotel manager at Chateau Marmont in West Hollywood and Dream Hotel Group’s Dream Hollywood location. Conrad Nashville , a Conrad Hotels & Resorts property with Hilton opening in May 2022, named Wormull general manager and Stack director of sales and marketing. Martin Wormull and John Stack. Julianne Juergens.
Smart Meetings has rounded up food halls across the country that not only provide a wide variety of cuisine for groups to choose from and reconvene in the dining area but are also located in buildings connected to the history and culture of the destination they are set in. Claiming to have “World Famous Lobster Rolls.”
My team will source several great options that fit parameters like location, budget, amenities and space considerations, so our clients have really good choices,” Reise adds. Short-term incentives can run from a month to a quarter or two, depending on your sales cycle and goals.
Angela Blackstock Angela Blackstock, Limelight Boulder Limelight Hotels ’ forthcoming property, Limelight Boulder, has appointed Blackstock as director of sales and marketing. She will lead a team of 83 meeting and event sales professionals in 37 locations across nine cities around the world. Porcelli will serve as head of sales.
and later at Cleveland Magazine , the local electric company’s marketing slogan was Best Location in the Nation. If food tourism is high on your list, don’t miss West Side Market on the edge of what’s known as Ohio City. Back when I was a young reporter at the Cleveland Plain Dealer —isn’t that the coolest name for a newspaper?—and
Automation can even measure the success of event activities and marketing efforts. When a person aims the laser pointer at a virtual object and selects the audio location control, the VR system plays a short impulse response tone at location of the controller. That is huge! Creates Custom Attendees Experiences. Source: Google.
“Since the turn of the year, we’ve been excited to see our group bookings pace pick up dramatically across the five properties,” said Ty Brassie, vice president of sales and marketing. Douglas Camp , director of sales and marketing, Salamander Resort & Spa , Middleburg, VA.
Be a Storyteller Bring your destination to life with vibrant words, vivid colors, and touchy-feely adjectives that focus on the true embodiment of your location. Get Personal If you’ve had a personal experience with a location, speak to it. Stay in Touch Blog on a regular basis with updated topics that appeal to your market.
She will continue to focus on overall partner investment in marketing programs, education and events. Within this, he will focus on diversifying business sectors, attracting new businesses and strategically marketing and branding the region as a premier location for economic growth and development.
At its core, accessible tourism is the ongoing endeavor to create leisure locations that are accessible to all people, regardless of physical limitations, disabilities or age. Travel + Leisure recently reported locations such as Jerusalem are striving to become more accessible to visitors of all abilities.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. RFID technology doesn’t only trace attendees’ locations.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
200 
Let's personalize your content