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Case study: SAP Sapphire 2022 (10 locations)

The MICE Blog

Location of Event. SAP Sapphire program in 2022 consist of ten different events and locations (including virtual): . Market Background: What prompted the need for this event? . The geographical location of each of the in-person events has been carefully chosen to ensure maximum accessibility for our community.

Location 130
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . That often includes scenic, outdoor locations like beaches, National Parks, or road trips. How COVID-19 Changed Travel.

Marketing 264
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Cold Prospecting Via Smart Cold Email Outreach

Gavel International

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. While marketing and advertising may recruit leads, salespeople should still be seeking new opportunities as well. However, prospecting is hard work. Five Intangibles that Convert Prospects.

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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Evidence-Based Marketing Decisions.

Travel 246
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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

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Key Takeaways: Advance Travel’s Midwest Team and Mackinac Island Tourism

Advanced Travel and Tourism

vacations a year, leaving behind data points that help us predict and intercept their travel preferences. Mobile phones, word of mouth, and search are key for reaching prospective travelers, but search has changed enormously over the past 24 months. The average American takes 2.5 Natural language search has already become conversational.

Tourism 130
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Event Marketing: 7 Ways To Help Participants Get Buy-in and Justify Conference Attendance

Bizzaboo

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. Event marketers should make it possible for would-be participants to justify attendance and get the green light from leadership. The key to getting people to your event?