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How to Successfully Market Your Next Event

Smart Meetings

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.

SEO 245
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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246
MICE professionals

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. SEO vs. SEM: Important Differences. in their destination.

Audience 246
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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Breaking Barriers: Translation & Captioning For Events

Endless Events

If you’re planning on bringing a translator to an in-person event, keep in mind that the location of your event matters, too. Today, marketing departments all around the world harness the power of video to get their name out there. So, here’s a free-of-charge marketing tip: start producing videos and expand your reach!

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11 Quick Tips for Travel Blog Bliss

Dana Communications

Be a Storyteller Bring your destination to life with vibrant words, vivid colors, and touchy-feely adjectives that focus on the true embodiment of your location. To optimize your SEO, make sure you determine and filter these all-important terms into your blog – get noticed by as many people as you can. Read reviews. Talk to locals.

Travel 243
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Try Out New Trade Show Booth Ideas

Endless Events

The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Going green and choosing a practical but meaningful location is also key, along with an ensuring the proceedings of your event are as closely aligned to your goals as possible.