This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.
21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. 13-15) Hotels Supporting Wildfire Evacuees: Sunset Tower Hotel Location: 8358 Sunset Blvd, West Hollywood, CA 90069 Offers: Accommodations for evacuees, including pet-friendly rooms. 24-26) TheFitExpo Los Angeles 2025 (Jan.
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. This can include your blog, website, email campaigns and more.
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . That often includes scenic, outdoor locations like beaches, National Parks, or road trips. How COVID-19 Changed Travel. Going Mobile.
And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. That means utilizing several different locations.
The fact that your location bears the same culture, charm and landscapes travelers seek out at more well-known places is a huge selling point. By bringing the beauty of your location to life through TikTok, Instagram reels, Facebook and more, your market can see firsthand that close-enough can be better (and a lot less moolah!)
Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.
These unlikely spots were first put on the map as filming locations , NOT vacation destinations. Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Well, Stranger Things have happened.
With websites like Airbnb, STRs have boomed in popularity. Here are some thoughts on leveraging your short-term rentals in tourism marketing. STRs can offer a place for travelers to “try out” a location before deciding if they want to relocate. . Advertise to Work-from-Home Employees. Like what you see? Want to know more?
If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6
Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.
The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. Many in the oldest demographic are comfortable with texting and going to websites for information. Do some homework and leave your ageism at the door,” she said.
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Website Traffic by Promo Codes.
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.
In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?
Exhibitors In Virtual Events Should Learn About Inbound Marketing. It’s people who see your exhibit booth not just as a marketing asset, but as a digital marketing asset,” says Will. “They’re not traditional field marketing campaigns. “They’re not traditional field marketing campaigns.
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!
We’re here to help you understand the why behind website analytics, and clue you in about the upcoming switch from Universal Analytics to Google Analytics 4. KEY USES FOR WEBSITE ANALYTICS 1. If you were confused and/or bamboozled by the words above, don’t worry — you’re in the right place. Don’t you dare!
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
Only people who live or travel to their location can attend. Market your conference directly to other companies and feature your video prominently, so executives have a clear idea of the purpose and benefits of attending. Because you have different marketing goals (more website visits? Repurpose Footage. Conclusion.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
But, even if your property isn’t located in Indio or Austin, there are festivals and events taking place all across the map (some near you!) – and all throughout the year – that attract enthusiastic fans in need of overnight accommodations. At a bare minimum, you should ensure your property is listed on their official websites.
A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.
People are seeking affordable escapism, and this is where digital marketers can shine. By highlighting cost-effective packages and promoting local gems, we can tap into the budget traveler market. With strategic digital marketing, we can turn these unexpected trends into a competitive advantage.
Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.
Automation can even measure the success of event activities and marketing efforts. More than likely you interact with chatbots on a day to day basis, for example, the little boxes which pop up on a website asking ”How can I help you?”. In fact, event technology can not only reduce stress but increase planners’ productivity by 27%.
This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website. Are you getting personal enough in your marketing techniques? The LeadDog Marketing Group took to the airports for the first National Business Travel Day. Be Heard via Influencer Marketing.
One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event.
We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives.
And after all that work to build a tantalizing offer, hotels need to properly market them. Bad website design or an unintuitive shopping experience will mean that your work has gone to waste. . If you have a loyal following, create an email subscription option on your website for loyal guests.
Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Avoid These Marketing Missteps.
Announce the app along with your event’s date and location, so attendees immediately know what they need to do. Don’t forget to promote the app via social media, email, and your website, so you reach as many attendees as possible. . Market Your Event App Separately. Promote your app as soon as you share the event details.
Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .
Will all your presents be in a single location or distributed? If you record the whole thing and then make it available on your website and social media channels, people will keep coming back to it if they didn’t attend when it was happening. Marketing & Engagement. What kind of marketing do you want to surround your event?
Road Trip Touring: 6 Quick Win Destination Marketing Tips. Your destination has a major opportunity to capture this drive market boom through specific marketing tactics that attract your high value visitors and encourage them to explore your destination more widely. Website Itineraries: Get specific and detailed.
You know how hotels located in mountains charge less when it’s autumn? Many companies see sponsorships as a form of marketing. Also, you can even create a website for a fairly small sum of money. A simple website that has everything your attendees need to know about your event can go a long way. Timing is important.
Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?
The Special Event & Catersource July 19-22 | Miami Beach Convention Center | Miami According to its website, “The Special Event + Catersource will bring together the entire events and catering industry for three amazing days in beautiful Miami Beach for a top-notch conference, entertaining show floor, and epic networking events.”
Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.
From social media and email marketing to websitemarketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.
“What makes any city distinct is the people,” she said on a recent tour of Pike Place Market that required ducking around to the back of shops to meet, talk to and hear the stories of vendors who pour their passions into their family businesses. Third-generation Market vendor Leila Rosas doesn’t believe in menus. Louie Gong.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. In June 2007, I made a website.”
Video in particular has served as an invaluable tool in place marketing. Social media has become an increasingly popular tool to help people search for jobs and learn about a new location before making the move. A Taste of Greensboro-High Point’s Housing Market . Video opens the door to an entirely new game of storytelling.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content