This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Profiles on five woman chefs of color leading the culinary industry Chef Alice Seo, DM of Wolfgang Puck Catering in Seattle, was one of five incredible woman chefs of color in a leadership position who spoke to Smart Meetings about their careers. I want that for my daughter,” said Seo. “I I want that for every daughter.”
From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.
Alicia Learner , visitor information services manager, Travel Juneau : The ability to pivot and adapt to a constantly changing situation. It should be a perpetual pillar in any destination management organization. We hope it inspires you as much as it gave us hope. We are up for the challenge and do not back down easily.
The Role of DMOs in Shaping the Future of Tourism Destination Management Organizations (DMOs) are the backbone of regional tourism, acting as the strategic coordinators and stewards of many visitor economies worldwide. In this section, well explore four foundational technologies transforming the future of destination management.
Luckily, with the help of event management software, nailing the details is much easier. Unfortunately, you can’t just invest in any event management solution and expect great results. Choosing the best event management software can feel overwhelming, but it doesn’t have to be. Event Management. Event Engagement.
SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. However, especially for event planners not familiar with SEO or digital marketing, SEO can be very complex to plan and execute.
They have managed to give their customers a sense of belonging and create a powerful movement. Like other communities on this list, they offer exclusive content (their expertise is in SEO and marketing in general) and valuable Q&As. They have active community managers who keep the community vibrant and organized.
For example, if the purpose of the event is to promote a new product, the measure of success is most likely going to be the number of leads generated for your sales team. Program Administrators When it comes to the success of your event, content is key — especially if the purpose is to educate or promote.
While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. What is the goal of promoting or marketing your event? However, we’d recommend creating a dedicated landing page for SEO and personalization purposes.
There are a number of organizations and corporations that plan event-wide and city-wide scavenger hunts, designed specially to bring your attendees together in a way that promotes teamwork. Specializes in SEO. Manages client paid social campaigns. And who doesn’t love some good, old-fashioned (and friendly) competition?
Luckily, with the help of event management software, nailing the details is much easier. Unfortunately, you can’t just invest in any event management solution and expect great results. of organizers say they have changed or plan to change their event management software vendor within the next year 72.5%
How to Set Up, Optimise + Manage your Google My Business Profile. Google My Business is a free tool that allows you to set up and promote a Profile for your business, which helps extend the reach of your business in Google Search Engine Result Pages and Google Maps. By Paige Rowett. Published on October 10, 2021.
We've compiled a list of 70+ marketing conferences, summits and other events that focus on a wide range of topics from SEO, to social media, to content marketing. Expo - A global event that strives to promote progress and foster cooperation. Summit - Similar to conferences but usually smaller and features higher-level executives.
That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages. These practices even work in favor of your SEO goals. But underneath this surface-level experience is a larger world of services and capabilities that are just as important as what you see on the screen.
Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?
Event websites, email, promo codes, PR, Google Ads, social media, influencers — are you checking all the boxes in your event promotion plan to sell out your event? With so many different ways to market your event, it’s hard to know how to successfully promote your events. Table of Contents What is event promotion?
If you’re releasing some sort of digital marketing software, then online marketing is the theme, and the event can include activities like SEO workshops, social media marketing lectures, and so on. Entertainment can even be an activity that engages attendees directly while also promoting your product and brand.
Make sure to put the email subscription on the Offers section of your website, with the promise “sign up for the latest news about special promotions.” From planning to promotion, here’s how to create an offer that will drive direct bookings. . Use SEO and an optimized website design to your competitive advantage.
These events focus on empowering women through conferences that help attendees learn new skills, make valuable connections, discuss innovative trends, promote intersectionality, and access motivational leaders. The Women-in-tech SEO Festival. London, UK. Reframe Women-in-tech. Manchester, UK. back to top. Start Date /. Description.
The article is addressed mainly to hotel managers, but we’re sure OTA representatives can also find some useful information on metasearch management. Sometimes, it can even be created by an OTA you’re partnering with (you can claim this listing if you want to manage it yourself). What is a metasearch engine? Via open APIs.
Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. It includes marketing that uses digital technologies to promote your brand and connect with audience members. What is digital marketing? mobile app ads) Text messaging (e.g.,
It is also beneficial for SEO purposes, targeting certain terms, and this increases visitation to your website and builds authority on the web. Promote values you believe in and that are at the heart of your destination’s brand. Take one of our courses to learn more about destination marketing and management. Experiment.
PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. PR is a vital part of event promotion. Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings.
We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. Expos : A global event that strives to promote progress and foster cooperation. 30 to Feb. back to top. February 2023 Marketing Conferences. Start Date /. Austin, TX.
Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career. CMM: Certification in Meeting Management. CEM: Certified in Exhibition Management. CPCE: Certified Professional in Catering and Events.
Typically, small companies are poorly or not digitized at all, so they manage their operations with spreadsheets and often use distributors’ extranets to create entries and update availability manually. TripCreator ), a channel manager (e.g., Destination management companies: contracting local experiences. Technologies.
We’ve compiled a list of 70+ marketing conferences, summits, and other events that focus on a wide range of topics, from SEO, to social media, to content marketing. Expos : A global event that strives to promote progress and foster cooperation. 3 to 5—The first promotional product trade show of the year is a must-attend event!
As a recent graduate of the European Masters in Tourism Management program , a joint program with three universities in Denmark, Slovenia, and Spain. Developing Tourism and Promoting Liberia as a Destination: Project Overview Liberia has some of the last large areas of the Upper Guinean Rainforest. Photo: Jess Loiterton from Pexels.
Email can also be used to help manage the new normal. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. In order to instill trust, marketers have to promote safety and hygiene as their number one priority. Promote and boost sales. Personalization.
These events focus on empowering women through conferences that help attendees learn new skills, make valuable connections, discuss innovative trends, promote intersectionality, and access motivational leaders. We’ve established a comprehensive directory of the most prominent women-in-tech conferences happening in 2024.
Read on to learn about the most popular event planning courses, event management courses, event planning certifications, and more to turn your passion for gatherings into a lifetime career you’ll love. Becoming a certified event manager is not only relevant for the private sector but the public sector as well. Learn more: CMP 2.
It’s an integral part of hotel management that helps automate routine reservation processes. A booking engine uses its own predefined logic to pull the requested data from a hotel’s property management system (like OPERA PMS ) via a connectivity technology called API. Systems taking part in direct hotel distribution. Source: Cloudbeds.
Armed with the insights from the ADR, revenue managers can anticipate the potential room rates for specific days of the week, defined months, or even entire seasons. Assists in revenue management and pricing strategy. Discover how revenue management functions in hospitality in our video.
AI can also assist in optimizing content for SEO by analyzing trends and suggesting improvements, ensuring that the content is not only relevant but also visible in search engines. Ana Martín Soriano PR Manager The post Generative AI: ally or enemy? first appeared on Interface Tourism.
AI can also assist in optimizing content for SEO by analyzing trends and suggesting improvements, ensuring that the content is not only relevant but also visible in search engines. Ana Martín Soriano PR Manager The post Generative AI: ally or enemy? first appeared on Interface Tourism.
Additionally, owned (brand-managed) online channels, such as your tourism website, are also among the most trusted advertising formats. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.
There are different ways for hotels and OTAs to connect: via Extranet, a Channel Manager software , or API connecting with hotels’ Central Reservation Systems. One more partner allows OTAs to promote their propositions – metasearch engines. A booking engine manages search and booking functions on the OTA website.
Search Marketing Expo is the leading conference for SEO & SEM professionals, helping marketers succeed with actionable tactics. At one of the leading workplace tech conferences, attendees learn about the latest in collaboration solutions, content management, and machine learning. Gartner Security and Risk Management Summit.
They integrate your event website with the rest of the event management software, so data flows smoothly throughout the platform. Second, dynamic websites let you track sign-ups and promote lagging sessions while people are in the registration flow. Most marketers agree email is the best channel for promoting events.
Additionally, owned (brand-managed) online channels, such as your tourism website, are also among the most trusted advertising formats. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.
This not only includes premium and owned experiences, but those experiences that are freely accessible to the public (and often managed by local governments or local community committees), as these experiences are often part of the overall experience proposition for a destination.
It’s one of the main reasons why event management exists as a profession. These services can help with event management in collaborative teams, allowing people to work around the clock on the same project. That means that the event management costs must be accounted for within the event’s budget itself!
Since event management budgeting has a considerable impact on your event’s ROI, you should tackle it as early and thoroughly as possible. Marketing and promotion: Effective promotion attracts attendees and maximizes revenue. According to our recent State of in-person B2B conferences report, a striking 80.4%
While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Optimized for SEO especially for search queries related to your event, industry, and event location.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content