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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.

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It’s Time to Harness AI for Event Success

Convene by PCMA

Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?

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MICE professionals

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

They design, build, install, and manage customized exhibits, helping clients tell their brand story and expand their reach. 360 Destination Group Irvine, CA 360 Destination Group, the go-to destination management company for stress-free event planning, ensures seamless event management for incredible corporate experiences.

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Don’t forget: Someone may want to register for the event, but their manager or another high-level executive must sign off on the purchase.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

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What I Wish I Knew in College: Destination Marketing Advice

DCI

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”