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Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign.
Virtual/learning management systems (LMS): Provide more personalized, engaging, and effective learning experiences while automating various tasks and processes. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?
They design, build, install, and manage customized exhibits, helping clients tell their brand story and expand their reach. 360 Destination Group Irvine, CA 360 Destination Group, the go-to destination management company for stress-free event planning, ensures seamless event management for incredible corporate experiences.
Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. RELATED: Read a Fortune article on the rise of bleisure travel.
Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Don’t forget: Someone may want to register for the event, but their manager or another high-level executive must sign off on the purchase.
As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.
For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in PublicRelations, from food and wine to travel and tourism.”
Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Don’t be afraid to break up with those who offer nothing new.
Allie Maniglia Manager, Talent Attraction Where did you attend college/university? Penn State in State College, Pennsylvania What made the town unique? State College is a quintessential college town and consistently makes the best college town rankings! Also known as The Beach, Long Beach State, LBSU or CSULB).
There’s a massive shift happening in the workforce as baby boomers retire and millennials, many of whom are now in their 40s, assume more and more management positions. Why is now a good time for exhibitors to invest in live events? Ken Holsinger is senior vice president of strategy at Freeman. On the Web Download the Freeman Trends Report
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. Publicrelations works to generate positive buzz around your brand and events.
For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. Many destination marketing organizations are becoming destination management organizations, focusing as much on product development as marketing.
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