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Here’s How Our Opinion On Social Media Has Changed Since The Pandemic!

Endless Events

They will dive deep into social media and how their opinions about it have changed since the beginning of the pandemic. Since we were mostly confined to the walls of our homes, social media was often the only way we could communicate with one another. The Brew Crew Made Some Social Media Changes.

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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

Will 2019 be the year you leverage social media to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important social media is in the average internet consumer’s life. Risk Management. What better way to reach them if a crisis arises?

MICE professionals

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LA Fires Update: What Meeting Profs Need to Know

Smart Meetings

Professional Convention Management Association (PCMA) offers resources for members impacted by disaster through their chapter network. The San Diego Tourism Authority works closely with local authorities to stay updated on local fire conditions and shares any potential impacts to travelers via social media and on this website.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. Placing Banner Advertisements Banner advertisements on relevant industry websites are another great strategy.

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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Consider implementing: Customer Relationship Management (CRM) Systems: Modern CRM platforms like Salesforce or HubSpot allow you to track the entire customer journey, from initial inquiry to final booking and post-event feedback. Retargeting Leads for Conversions Not all prospects convert immediately.

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Automation—the Next Big Step for Meetings Management?

Smart Meetings

While apps and meeting management systems have been grabbing headline and topping lists of “tech to watch,” more complete meeting automation could take those principles another step forward. A business can spend millions of dollars on an event and end up with a measurement of social media engagements and leads.

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8 Ways to Measure Virtual Event Performance and ROI

Smart Meetings

Many virtual event management services use software to calculate the ROI and performance of an event to determine its success. A key performance indicator (KPI) that can help analyze event success is the number of visits you have on your website after the event. Social Media Metrics. App Visits. The Bottom Line.