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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

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The Value of Video in Marketing

Dana Communications

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

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Will Airline Pilot Shortage Cripple Second-Tier Markets?

Smart Meetings

Airplane manufacturers such as Airbus are incorporating technology in new aircraft designs that it says can safely reduce the number of personnel in the cockpit. The post Will Airline Pilot Shortage Cripple Second-Tier Markets? appeared first on Smart Meetings.

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DMCs – The Unsung Heroes of Local Economies

ADMEI

The Ripple Effect of DMC Activities When we think of economic drivers, industries like manufacturing or technology often come to mind. Their ability to adapt to changing market demands, coupled with their deep understanding of local ecosystems, positions them as key players in the economic resilience of destinations worldwide.

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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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10 Major South Carolina Industries to Consider if You’re Working in or Moving to the State

Redfin

With its beautiful coastal cities, rich culture, and expanding job market, its an attractive destination. South Carolina major industries include manufacturing, tourism, and technology, making it ideal for both job seekers and homebuyers. Positions include agricultural engineers, farm managers, and marketing specialists.

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How Hot is the Meetings Market, and Where is It Hottest?

MeetingsNet

Some markets saw even larger year-over-year percentage gains for early fall. Oahu, Hawaii; Las Vegas; and Denver rounded out the top-five markets by event volume growth percent. Interestingly, Knowland also captures the top industries bringing meetings and events to each of the five markets. percent over 2022.

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