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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

Integrating Emerging Technology. In recent years, virtual and augmented reality have become increasingly popular and integral to meetings and events, as organizers leverage these technologies to add an experiential dimension for virtual attendees that can enable them to feel immersed in the physical experience.

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Event Case Study: Walmart Experience at CES 2024

Smart Meetings

The Walmart team wanted to give CES attendees a peek into what the company has done and is doing in the technology field, seeing CES as an opportunity to highlight that, beyond convenience and low prices, Walmart is a tech-forward company. All the talk about drone delivery—Walmart has completed about 20,000 across seven U.S.

MICE professionals

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New and Renovated: Innovators, Go International!

Smart Meetings

When the renovation team removed the old carpet, rather than send it to landfill, they reduced the carpet tiles to their component parts, then sent the yarns to be regenerated into new products to enable a full cyclic reuse.

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Brazil’s Azul Adopts eVTOL Technology

Business Traveler USA

Brazilian domestic carrier Azul and electric aircraft manufacturer Lilium Air Mobility have announced a $1 billion deal to establish a network of electric vertical takeoff and landing (eVTOL) aircraft across the country. The post Brazil’s Azul Adopts eVTOL Technology appeared first on Business Traveler USA.

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UBQ Is Turning Garbage into Events

Smart Meetings

In collaboration with Palram, manufacturer of thermoplastic sheets (moldable plastic, essentially), PLANETech World 2022 , to be held in Tel Aviv, Israel, Sept. We can supply the most climate-positive kind of plastic material…that are used in event production.”. What Is UBQ? UBQ at PLANETech.

Panel 244
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Revolutionizing Event Experiences with Virtual Reality: An Exploration of Innovative VR Ideas

Traveler's Q

Over the last few years, virtual reality (VR) has emerged as an innovative and impactful technology, which has revolutionized several industries, including the event industry. With its ability to create a fully immersive and interactive experience, the technology has the potential to transform how people participate in events.

Audience 130
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CES 2021: What Does It Mean For The Events Industry?

Endless Events

One of the main appeals of the CES in general was sorely missing: the visitors couldn’t try out innovative new products themselves. It’s touching and feeling the product, seeing it in person,” Brandt sums up. “Products that would or could have normally been announced at the CES were done in their own events. .”