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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? So, while events are beginning to offer physical options, the future of events will be inclusive of hybrid events, offering a vibrant digital overlay to the in-person experience.

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2 Ideas Worth Stealing from Day 1 of PCMA Convening Leaders

Smart Meetings

PCMA has become known for lining up top speakers—this year, Convening Leaders added author Seth Godin and actor Geena Davis to the mix—and sessions that speak to the problems that keep planners up at night—“turning sponsors into partners” and “managing risk in a complex world” come to mind.

MICE professionals

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CMP Spotlight: Get to Know Desireé Dolecki, CMP

Smart Meetings

Where She Is Now Dolecki now serves as director of conferences and events for The Association for Manufacturing Excellence (AME). In the app, participants build their schedules, check in to sessions, complete surveys and connect with speakers, sponsors and one another.

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Experts: Travel Industry Could Coast Through Recession

Smart Meetings

Christian Savelli Hospitality industry watcher Chris Meyer, who recently returned from SISO CEO Summit Conference in Las Vegas, agreed that conference organizer executives who attended were largely upbeat even though they are looking at the same recession indicators—an inverted Treasury yield curve, shrinking manufacturing and buying power.

Travel 246
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Lessons from a Harmonious Return to Meeting in Anaheim

Smart Meetings

What sponsors would step up? “We At the end of last year, National Association of Music Merchants (NAMM) was facing a tough decision. For an event that traditionally brought 115,000 people, how many would come on the heels of a Covid wave? How to estimate the number of square feet that would be needed?

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The Overlooked RFP Asks That Could Save The Planet

Smart Meetings

It can uplift individual attendees, sponsors and exhibitors, and even your CEOs and board members. Those Secret Asks In another webinar, our Smart Meetings host learned that carpet has a surprisingly large carbon footprint due to its manufacturing, shipping, installation and disposal. To educate, look to post-event reporting.

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The Industry Comes Together for GMID 2023

Smart Meetings

Professional meetings are critical to the success of other industries like manufacturing, education and healthcare, bringing together decision makers across the public and private sectors,” said Geoff Freeman, president and CEO of U.S. Travel Association. The PCMA Capital Chapter, which includes Maryland, Virginia and Washington, D.C.,

Panel 245