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Through hosted familiarization tours (FAMs), market research and targeted outreach, we develop strong relationships with journalists in order to identify story angles that reflect our clients’ desired messaging. For example, THE ROW Reno wants to establish itself as the venue for small to large-scale events and meetings in Reno.
Conway joined the team in 2010 at vice president, communications and publicrelations, before moving into the executive leadership team in 2017. Mauricio Patino Mauricio Patino, Velas Resorts Patino joins the team at Velas Resorts as regional sales director for meetings and incentives. metro area, where she will be based.
She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets. She will focus on growing M&IWs business in enterprise accounts and large-scale events.
Lynn Willison and Rachel Englander Lynn Willison (left) and Rachel Englander (right), The Hutton Group – Inspired Meetings & Events The Hutton Group – Inspired Meetings & Events , a woman-owned and -operated boutique meeting and incentive planning company, brings in two new team members.
In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.
Hard Rock International named Williams director of global sales for meetings and events. Before joining One11, Miller was hotel manager and director of sales and marketing for The Old No. Ouachani is general manager and Cortese is director of sales and marketing for Motto by Hilton New York City Chelsea. Shelley Williams.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
Scott Kawasaki Scott Kawasaki, Renaissance Honolulu Hotel & Spa Renaissance Honolulu Hotel & Spa appoints Kawasaki as director of sales and marketing. Christy Loy Christy Loy, Meet Minneapolis Loy takes on the role of senior vice president of destination sales at Meet Minneapolis. Before joining Play Social Inc.,
Throughout his 20 years of experience in hotel sales, meetings and events, he has led award winning sales teams at large North American hotel brands. Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal.
Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform.
She also worked as area director of sales and marketing for Shangri-La Hotels and Resorts’ properties in Toronto and Vancouver; before this, she worked with Destination Toronto as director of citywide sales and event management. Westdrift Manhattan Beach in California named Jones director of sales and marketing. Diego Oviedo.
Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi.
Formerly a postgraduate in publicrelations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Like Pereira, Goodman also worked in marketing and advertising.
Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and publicrelations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach.
To bring this strategy to life,embedding the associations member meeting within a creative and dynamic event format requires thoughtful planning. The member meeting needed to be seamlessly and appealingly integrated into the conference. No one missed the timed workshops and the classic travel market.
Sandra Olivia Four Seasons Hotel at The Surf Club in Surfside, Florida, announces Oliva as director of marketing. She’s been with the company since 2011, most recently as director of sales and marketing at Grand-Hotel du Cap-Ferrat, A Four Seasons Hotel on the French Riviera. Amanda Hills Nashville Convention & Visitors Corp.
However, rental car companies can’t revive their inventory fast enough to meet demand due to those microchip shortages you’ve been hearing about. Julie Hall, publicrelations manager for AAA, confirmed this in an email to Smart Meetings. “We In some markets, that’s still a steal.
Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.
Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida, has named Clark senior sales executive; she will focus on the New England market. Her New England-based hotel experience includes Metro Market Boston, where she worked as group sales manager, and InterContinental Boston, where she worked as sales manager.
An incentive destination for the new generation Any time a hit television show features a distinct destination, meeting professionals get interested and the tourism industry of that location gets a real boost. Meeting professionals are seeing Thailand as the next “most desired” location for incentive trips.
Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.
It’s important to consider the experiences of those who traveled to attend in-person events since COVID-19 and what convinced them that they needed to meet face to face. What does this mean for your event-marketing strategy? Are there untapped markets and gaps in your data you haven’t considered? The Strategy.
From groundbreakings and launches, to redevelopments, to ongoing conversations post-completion, we employ effective communication strategies to help meet their business goals, while remaining on brand and targeted. Here are a few ways we work with our developer clients: Expert Positioning. Strategy is Essential.
As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). For example, the headlines “For Them. Forward” and “For You.
In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.
Doug Klein Klein is vice president of marketing and communications for Lark Hotels , which operates 50 properties in New England and California. Virgin Islands named Mojica director of sales and marketing. In Camphuijsen’s new role, she will lead marketing objectives for PTG’s Preferred Hotels & Resorts and Beyond Green.
Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. Dina Fenili Niekamp. Derek Flint and Tatiana Lora.
” Event Brew – Meet The Hosts! I had a side hustle where I worked for a marketing agency designing websites. And found a way into what I do now which is marketing consulting for events and event companies” Thuy Diep. “And I thought I wanted to go into publicrelations.
Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.
In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.
The post Business meetings, snorkel, scuba, dive and more! Who would not like to ditch the stuffy boardroom for a meeting on the beach. We tell you here why you need to bookmark the Maldives for that next heavy-weight meeting of yours! A couch set beneath palm trees with your toes in the sand could be your next meeting setting.
And after I got through kind of simpler tasks, like answering fan mail, as I grew in that position, they let me work on his marketing summit. From Coca-Cola to Nike bringing their most senior marketing executives to Akron, Ohio to meet with LeBron” “I was on the planning team for that at maybe age 19.
She brings extensive experience in strategic communications and publicrelations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Kurt Seifert has joined the team as an account manager.
Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Tweak your strategies to meet the ever-changing needs of your audience — grow with them and they’ll keep coming back.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. 2024 has certainly been event ful year.
Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.
As the meetings industry revs back up, research from IACC is giving us hope that in-person meetings will be back in force sooner than later. It’s time to get back on meeting planners’ radars, and these top meetings industry writers are some of the best journalists to know. Corporate & Incentive Travel.
One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Think Creatively about Partnerships.
From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects. Event marketers cannot live on email alone.
A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Users also expect a rich multimedia experience on the web — video, interactive animations, and high-resolution images have become baseline requirements for a website to meet professional standards.
The Chinese market is traditionally one of the most significant markets to the Maldives tourism industry. Since then, we have observed a remarkable growth in the arrivals from the Chinese market. market share of incoming arrivals. The first direct flight from China arrived in January 2023 following a 3-year hiatus.
Exhibitors, in particular, said that they were able to do more business in just three days than they did in months of virtual meetings. We didn’t want to have all linear booth space,” said Liz Irving, executive vice president and head of marketing, technology, and customer experience at Clarion Events. “As
PublicRelations Flubs. Publicrelations is an integral part of any event’s marketing, but sometimes, instead of driving engagement and attendance, publicrelation stunts end up backfiring, causing public outrage. Marketing Misfires.
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