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We want to be your partner through it all, which is why attending events like the Destinations Florida Annual Meeting is so imperative to us. In December 2024, Adrianne Glass and Laura English traveled to historic Ybor City to meet with some of Florida’s finest.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Integrating Emerging Technology.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Event professionals have to come to follow-up meetings after events well-prepared. Event apps.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience Wellness, now. Its meeting people where theyre at, and there are so many ways we can do it. Wellness is already in events DNA.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. So to help you out, we’ve compiled a list of 45 questions you want to ask yourself prior to scheduling this meeting.
Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. “We
Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.
Meeting professionals understand that travel brings people together. Destinations International , the association for Destination Marketing Organizations, is teaming up with research firms iolite group , Brand USA and Miles Partnership to determine the impact of cultural exchange on destination planning and travel.
Experts weigh in on what needs to change to work together better Editor’s Note : Hospitality sales consultant Steve Steinhart will be speaking at Smart Meetings Extraordinary Experience in Monterey, California, Nov. If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.”
If you think popping into a succession of boring Zoom calls makes you an expert on virtual meetings , it’s time to think again. Every year, Smart Meeting profiles top event professionals as part of an annual Planner of the Year feature designed to recognize and inspire innovation and excellence. Meet the 2020 Planners of the Year.
Smart Meetings Wellness Experience brought not-a-buzzword, capital-W Wellness to life in word and action. Read More: The Science of Event Happiness Featured at Smart Meetings Elevate Experience Wellness, now. Its meeting people where theyre at, and there are so many ways we can do it. Wellness is already in events DNA.
B2B marketing budgets, and finally, branding. ” Exhibitors & Sponsors At Virtual Events. “From a business perspective, one of the biggest opportunities for growth for us has been events like Stephanie’s that bring in sponsors and exhibitors. ” Branding Matters!
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Meetings declined.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. A lot of which is via email so we’re going to talk a lot about email marketing for a split second. Also, consider a special offer when it comes to sponsors’ products that they serve. Communication Aspect.
After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: Automated back-end processes allow you to better manage speakers, sponsors, staff and meetings.
Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Time management and wellness is also a major factor for meeting guests today. Joanna Pineda.
Whether they’re exhibitors, sponsors, vendors, the B2B partners that are interested in these live events, how to better match them with the live event organizers and with the event properties” “The other piece of what we do is, we have a marketplace”, he continues. I would break it into attendee and marketing.
Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.
Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. Similarly, if you want people to network, set up missions around meeting new people.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Measure ROI for sponsors and exhibitors. What do your attendees think about your event?
There’s more than meets the eye when it comes to convention sponsorship. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report. Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands.
While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. What does your sponsor forecast look like? Did you have sponsors in your previous event? Includes everything from Google ads to vendor and sponsor associated costs.
Why not make life easier for your while delivering better value to sponsors? Embracing the Weirdness of Meetings. The word “meeting” carries a connotation of being serious, and mostly boring to be honest. Meetings may cover the simplest of topics, but mixing things up to break the mold can go a long way. Click To Tweet.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
The event will be sponsored by Visit Omaha and Century Link Center Omaha, an arena and convention center. Hilton Denver City Center also participates in this meeting enhancement program. Help attendees combat homesickness by booking their “Meet the Hotel Dogs” activity. Special Treat. What’s even better than puppies?
To bring this strategy to life,embedding the associations member meeting within a creative and dynamic event format requires thoughtful planning. The member meeting needed to be seamlessly and appealingly integrated into the conference. No one missed the timed workshops and the classic travel market.
That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. First, marketing. “We’re Then there are your sponsors and exhibitors. Lastly, insights. “We’re
As the end of the year draws near, everyone is trying to one-up each other when it comes to corporate event and meeting themes. Which theme will make both sponsors and event goers happy? Despite High Costs, Events Are Still the Best Marketing. How to Make Your Meeting Theme Memorable.
The first one is that it prepares you for meetings with stakeholders and with so many other people. “So when you have the strategy first, it really prepares you for these meetings. In these meetings, a lot of the time we’ll hear one thing from one person and another thing from another person.
And so naturally, the market followed. One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. Attendees can personalize their agenda, meet in the app with video meetings, and even save the video files for review. Albert’s Aha! Albert’s Aha!
Types of Conferences: A Diverse Landscape Conferences come in all shapes and sizes, each tailored to meet specific goals and engage a unique target audience. Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly.
Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. The Facebook Effect
Smart Meetings chatted with Sophia Hyder Hock , chief inclusion officer for Destinations International, on the importance of inclusion and accessibility in the meetings industry. Smart Meetings Why are these discussions and resources about inclusion and accessibility in the meeting and events industry meaningful?
With it comes the community model: an opportunity to stay connected with your audience, exhibitors, and sponsors throughout the entire year rather than just for several days. host sponsor giveaways and gamified challenges. host sponsor giveaways and gamified challenges. Audience Engagement Stretches Beyond Singular Events.
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. That being said, Zoom is often a good enough tool for broadcasts , announcements , and regular meetings with little interactions. Event gamification. Attendee communication.
Rounding out the top three challenges: working with a tighter budget and locking down sponsors. Marketing and promotion. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. percent used video.
“We created everything for all general sessions and breakout content like opening videos, animated show looks and speaker title card animations, awards presentations, deck templates, plus voiceover and sponsor loops.” The post The Category 5 Pivot: How One Event Company Beat Helene and Milton appeared first on Smart Meetings.
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