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A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. He’s not too excited about this particular trend, though.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. First, you’ll get a breakdown of why the marketing landscape is different in 2023 — and no, it’s not just because of COVID. Want a few spoilers?
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
#EventIcons podcast is all about talking to the cream of the events industry and getting to know what they do, how they do it, and what the current event trends are. As a marketing leader, she focuses on marketing virtual events. As a marketing leader, she focuses on marketing virtual events.
And last but not least, he is the CEO of VidCon, the world’s largest convention for online video creators. We’ll launch an online platform and create an online community on Discord. ” Hybrid Event Trends: Keep Doing Virtual & Bring Back In-Person! . The Success Story Of VidCon Now.
The session was titled ‘Technology Tools and Trends Driving Engagement, Collaboration and Innovation’ And since they talked about event technology trends for 2022 and beyond, the talk is just as relevant today as it was four months ago! Introducing Event Technology Trends 2022. So how do you find new venues?
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine! Starting Off With The Big Questions.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. Marketing content can be divided into three types: earned media, owned media and paid media. Paid media refers to marketing content you purchase, such as online ads.
It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities.
McKinsey & Company has found the biggest trends in hiring for the hospitality industry and developed a method for choosing the best employees. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Marketing and PR executives.
If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. From design through debrief, we’ve got you covered with the event technology trends you need to know for success. Discover top event technology trends for planners and venues alike: 1. Live translation.
Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls In Marketing. A great community is centered around content and the members themselves.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients. People are seeking affordable escapism, and this is where digital marketers can shine. Here are a few ways you could be turning unexpected factors into opportunities for growth.
After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Top Trends Impacting Hospitality, Tourism and Events. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending. Shawna Suckow.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? The first step to planning a successful virtual event is to create a solid marketing plan. Make Your Online Audience Feel Seen.
Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.
Influencer marketing can be a powerful way to attract more attention to your events. Many brands and events use influencer marketing that are looking to become more well known or position themselves with a certain audience. We will cover strategies for successfully using influencer marketing and so much more. August United.
In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?
For hotel sales managers, this trend presents both an opportunity and a challenge: to rethink traditional strategies and create innovative solutions that cater to this growing segment of smaller, frequent meetings while maintaining profitability and service excellence. Another key factor is budget optimization.
Five IoT Trends in the Hospitality Industry. This next step in preventive maintenance uses sensor data to recognize hazardous trends and alert the appropriate maintenance engineer before the issue escalates. Kelly Potter is a Tampa, Florida-based marketing associate for Transcendent Corporation. That could be just the beginning.
The community model has established itself as one of the biggest event trends of 2022. IMEX also recognizes community as one of the biggest event trends. In their estimation, the community model consists of 80% year-round online interactions and 20% at an annual in-person event. Best Community Model Practices.
Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple. Participate in trends.
an interactive video streaming and marketing platform. AI sifts through all the information you leave in your online chats, tour reviews, and behavior and then compiles a comprehensive picture of your travel hopes and dreams from this data. Smart Meetings spoke with Herman C Deboard II, CEO and founder of Huvr Inc. ,
More than four billion people are online and more than three billion people are active on several social media platforms. Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management. Hashtagging.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtual events put together. Asynchronous Hybrid Events: A Jumping Board For Community.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Beyond the data they provide, it’s also important to provide data security during the event itself when they access their accounts online. Online booking platforms have become important tools for helping professionals find ideal meeting rooms for their audience. Online security is an important aspect of events.
Travel management companies (TMCs) and online booking tools are perfectly positioned to modernize business travel by creating the seamless experiences that employees crave and companies need. The post Corporate Travel That Works: New Trends appeared first on Smart Meetings.
As proper tech nerds, our hosts Will and Brandt always check out what the year’s biggest innovations and trends are. Apple did more events than they normally do over the course of the year, which online gives you the ability to do. Next up, Brandt talks about the rising trend of decoupling.
The second part of Events Reimagined by Hubilo focused on presenting key virtual and hybrid event trends that we’ll see more of going forward and shared advice on how best to adapt. . Drag Taste’s ‘Sangria and Secrets’ is considered the world’s number one online experience. And now, we have created six online experiences.
from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. Media Monitoring There are vast amounts of conversations happening online every moment of every day. The post The Dramatic Role of AI in Travel Marketing appeared first on Dana Communications.
The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. Growth Marketing Conference. But staying ahead of the curve and living up to their title as innovators, the people behind the Growth Marketing Conference came up with a solution.
, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.
If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? We’ve come a long way from Q4 2021 when a mere 16.8%
If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? 655 is the average ticket price for paid events.
Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Product Marketing Summit Chicago 2023 11/15/23 Chicago, IL Nov.
Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. Alternatively, you can switch hotel catering for local restaurants, as suggested in our Event Trends Guide 2022. Audiences have grown accustomed to a better standard in live streaming and consuming event content online. in the last year.
In-market managing directors for countries all over the world reported on trends in consumer sentiment, government policies and all-important airlift limitations. The luxury China market wants personalized and outdoor, active experiences. Authentic encounters, sustainability and premium travel are growing trends.
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