Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.

Booking 246

Booking Marketing Marketing Social Media 246

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Endless Events

APRIL 27, 2022

Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls In Marketing. A great community is centered around content and the members themselves.

Online 177

Online Virtual Events SEO Platform 177

Smart Meetings

MAY 24, 2021

But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. Online Visits. The Measure of Success. Event Registration. Attendee Engagement.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Endless Events

APRIL 12, 2021

“We were forced online, but we do have a choice with what we do with that and how we deal with our various stakeholders. The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” “If you have vendors that are looking for targeting, online is great.

Virtual Events 317

Virtual Events Trade Show Vendor Events 317

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. Not really. Do these changes spell the end of digital advertising?

Marketing 200

Marketing Marketing Advertising Website 200

Conferences that Work

DECEMBER 21, 2020

Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. What are 1-2 of your online moderating pro tips? While I’m mentioning Kristin, the best resources I know on becoming a first-rate panel moderator are her panel-focused website and short but packed book Powerful Panels.

Panel 163

Panel Online Audience Virtual Events 163

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. 60% of business leaders and 80% of marketers believe that events are critical for success.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Social Tables

JUNE 17, 2021

, the reality is that you need great marketing to stand out from other event planners and attract new clients. That’s where this post on event planner marketing comes in. In this post, we explore five proven strategies, tips, and examples that every event planner should know in order to boost their marketing efforts.

Planner 148

Planner Marketing Marketing Social Media 148

Smart Meetings

AUGUST 21, 2023

Here are some of the top tips for hosting the best Fortune 500 investor meetings: Preparation Before the Event Get marketing involved in investor meetings. Sometimes these meetings are run purely by the IR team or an events team, and they’re missing a great opportunity if not involving their own marketing experts.

Meeting 246

Meeting Rehearsal Speakers Online 246

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. What does this mean for travel marketers in 2022? But don’t panic.

Advertising 245

Advertising Website Social Media Audience 245

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. People online per time (hour) of day.

Sponsors 334

Sponsors Platform Events Social Media 334

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Advanced Travel and Tourism

JULY 26, 2024

That’s sort of what’s happening with online cookies. In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? What happens now? Our industry is evolving. Want to learn more?

Proposal 246

Proposal Regulations Online Tourism 246

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Conference 194

Conference Marketing Marketing B2B 194

Smart Meetings

MARCH 19, 2024

on arrival but only at one of the eligible international airports in Vietnam; or online, though a website called the Vietnam Immigration Portal. State Department website. Yet, in online searches, it’s sometimes hard to know which of these miracle workers is best, or even real. There may be other considerations as well.

Travel 246

Travel Travel Insurance Consulting 246

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Endless Events

AUGUST 11, 2020

The good folks at ON24 , the company behind the event, have long realized the importance webinars have in today’s marketing landscape. All of the exciting keynote sessions and, you guessed it, webinars about strategy and programs are still available at ON24’s website. Growth Marketing Conference.

Events 336

Events Production Conference Virtual Events 336

Smart Meetings

JANUARY 1, 2019

More than four billion people are online and more than three billion people are active on several social media platforms. Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Endless Events

MARCH 10, 2020

“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. And she will then make sure that it gets up on our website. “So I’ve actually used it as a marketing tool for our live event.

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Smart Meetings

FEBRUARY 27, 2023

Provide an all-inclusive online shopping cart experience. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event.

Conference 279

Conference Sponsors Trade Show SEO 279

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Post your event on SponsorMyEvent , which is an online marketplace for sponsorships. To generate interest, you can announce a call for sponsors on social media, your website, and your email list.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

FEBRUARY 14, 2023

First, you’ll get a breakdown of why the marketing landscape is different in 2023 — and no, it’s not just because of COVID. With hybrid events, attendees can choose between attending in-person or online. A community is an online space where your biggest fans can come together to network, access exclusive content, and score discounts.

Trends 320

Trends Events Planner Event Technology 320

Motivation Excellence

FEBRUARY 13, 2024

Allie Barke, of Allie Barke Social Media Marketing , has made a business out of her own branding, and also helps other companies capture that deliberate marketing space. I started with just a website, then as social media became more popular, I joined Instagram and grew my presence there.

Social Media 211

Social Media Online Fashion Website 211

Advanced Travel and Tourism

MAY 8, 2024

Authenticity reigns supreme in today’s marketing landscape. The touchstone of that authenticity is user-generated content (UGC), and it has become an invaluable tool for destination and attraction marketers. Let’s explore how it can elevate your marketing efforts. Integrate seamlessly.

Advertising 189

Advertising Website Audience Online 189

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important? Is it optimised for mobile ?

Online 89

Online Social Media Website Advertising 89

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 246

Audience SEO Advertising Social Media 246

Dana Communications

APRIL 4, 2024

Boost Your On-Line Game – if you want to reach today’s spur-of-the-moment travelers, including spontaneously-booking millennials, you have to go where they are – online. Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc. The more the better.

Booking 186

Booking Social Media Online Website 186

Endless Events

NOVEMBER 12, 2021

There are different ways to set up event registration, but generally speaking, there are two ways event planners can implement registration: set up a microsite : an event website that highlights certain aspects of their event, such as their speakers, community page, FAQs, and more. What pages do you want to showcase on your event website?

Registration 316

Registration Events Event Technology Platform 316

Bizzaboo

MARCH 15, 2023

We’ve compiled a list of websites for event planners so some of the hardest-working professionals can complete every task on their list. Event Industry News An online magazine delivering the latest event industry news, Event Industry News (EIN) is a go-to source for event organizers across industries edited by the one and only Adam Parry.

Website 98

Website Planner Certification Publishing 98

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Promotion 98

Advanced Travel and Tourism

AUGUST 20, 2024

People are seeking affordable escapism, and this is where digital marketers can shine. By highlighting cost-effective packages and promoting local gems, we can tap into the budget traveler market. With strategic digital marketing, we can turn these unexpected trends into a competitive advantage.

Trends 130

Trends Marketing Marketing Travel 130

Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

Website 130

Website Platform Registration Social Media 130