Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Event Marketing Marketing Marketing Events 347

Endless Events

JULY 7, 2022

It’s time to talk about audience engagement on event platforms! The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well.

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Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

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Event Marketing Marketing Marketing Events 334

Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel.

Hospitality 130

Hospitality Marketing Marketing Social Media 130

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.

Production 291

Production Marketing Marketing Sponsors 291

Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Ultimately, finding out what the attendees want is the bottom line for meeting organizers.

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Platform Meeting B2B Trade Show 246

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Smart Meetings

JANUARY 4, 2024

Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.

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Marketing Marketing Social Media Advertising 264

Smart Meetings

NOVEMBER 7, 2024

Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.

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Events Speakers Technology Technology 246

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

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Event Marketing Trends Marketing Marketing 274

Smart Meetings

JULY 21, 2022

A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season. A Targeted Approach.

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Smart Meetings

JANUARY 24, 2025

City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.

Marketing 200

Marketing Marketing Travel Travel 200

Smart Meetings

JUNE 17, 2021

Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.

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Platform Meeting Event Apps Networking 218

Smart Meetings

OCTOBER 7, 2021

For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.

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Event Marketing Marketing Marketing Events 289

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

APRIL 6, 2023

She has been building the platform by using it for her DMC clients and soft launched to others. “As The platform makes it easier to support small local vendors, an authentic touch a lot of planners—and attendees—are looking for right now. That is the vision of Fiona Volmrich, CEO of PURE Local Services, based in Park City, Utah.

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Proposal Platform Trends Vendor 246

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

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Sponsors Event Planning Marketing Marketing 271

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.

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Trends Marketing Marketing Social Media 245

Endless Events

APRIL 24, 2023

Our thriving community includes event planners, marketers, sponsors, technology providers, and more, and we’re all committed to improving our craft and the industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms. And for a while, event tech platforms seemed to share that vision. “As

Platform 177

Platform Event Apps Social Media Sponsors 177

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

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Marketing Marketing Social Media Media 274

The MICE Blog

OCTOBER 21, 2024

I spoke to Isabelle Salau, Multi-Property Director of Sales & Marketing at Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center and she shared with me: ‘We often compete with major European destinations like Madrid, Barcelona, or Warsaw. We’re excited to be part of this pilot,’ Isabelle said. ‘It

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Smart Meetings

JANUARY 15, 2025

Learn More: Lessons from Leaders with Sherrif Karamat Karamat continued, Because we convene people, we have the power to use this platform that we call business events to impact economic and social change. This will get event organizers off the hamster wheel. We’re just looking through different lenses, he said.

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Conference Regulations Sports Production 246

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

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Marketing Marketing Advertising Website 200

Smart Meetings

DECEMBER 8, 2021

With new technologies emerging and the go-to tools becoming clearer, many organizers now have a blueprint for creating an effective and engaging event despite the changed environment. Taking advantage of digital platforms and taking networking online can allow people to still communicate and discover opportunities safely and securely.

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Technology Technology Seminar Networking 321

Social Tables

FEBRUARY 17, 2022

Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. If you’re looking for tips on everything from TikTok paid advertising to creating organic content, we’ve got you covered.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Endless Events

NOVEMBER 24, 2021

marketing efforts : reach your audience through ads, social media, and email marketing. While many event planners didn’t concern themselves with virtual event platforms, livestreaming, remote presenters, and on-demand content before 2020, they can no longer keep their heads buried in the sand.

Technology 334

Technology Technology Event Technology Virtual Events 334

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

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Event Marketing Marketing Marketing Social Media 62

Bizzaboo

JANUARY 6, 2025

In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.

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Conference Management Automation Social Media 105

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. What do other people think of the platform in question?

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Management Event Apps Platform Automation 280

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. What Is Community Marketing? No wonder it is one of the biggest event trends to keep an eye on in 2022!

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Trends Virtual Events Platform Vendor 313

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. The result?

Marketing 246

Marketing Marketing Social Media Communications 246

Smart Meetings

JANUARY 6, 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting.

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Platform Financial Services Registration Virtual Events 264

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET.

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Benefits Attendee Registration Event Apps 303

Convene by PCMA

FEBRUARY 24, 2025

If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. But its not only about using multiple platforms, its about how they are used. A strong strategy aligns platform purpose with content type to maximize impact.

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Social Media Media Platform Public Relations 101

Endless Events

JANUARY 18, 2022

Make sure to tune in to find out how to strategize in times of uncertainty and how implementing event platforms can make last-minute pivots a bit easier to navigate. Certain age groups are more prone to enjoy virtual event platforms and not having to go to events, while others prefer in-person events,” says Karmen.

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