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Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
To help out, here are just six ideas that could inspire your own promotional efforts. Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. Send In The Swag! Create Branded Virtual Backgrounds For Team Members.
To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel.
Megan Conway Megan Conway, Travel Portland Travel Portland has named Conway as president and CEO, promoting her from her earlier role as chief strategy officer. He brings over two decades of experience in sales, marketing, hotel operations and business development and a track record of success. region at Visit Denver.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!
She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets. She will focus on growing M&IWs business in enterprise accounts and large-scale events.
Let’s talk about how to promote your virtual event. But how do you go about promoting it? But how do you go about promoting it? Because they are the world’s number one unlimited graphic design service, they know better than anyone else how to promote your virtual event successfully. Social Graphics.
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. And this makes everyone feel great.
Here are some thoughts on leveraging your short-term rentals in tourism marketing. Promote Your Destination as a Place to Relocate. DMOs can leverage STRs to promote a destination as a place to build a life and grow a career. DMOs can leverage STRs to promote a destination as a place to build a life and grow a career.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Holograms as Speaker Catcher “The No. The NBA Wizards and NHL Ducks had similar post-draft meets. And when they show up, how do we get them involved? How do they learn?
These organizations do much more than simply design and coordinate events; DMCs are truly the unsung heroes of local economies, with an impact that extends far beyond the realm of tourism. Sustainable Growth : Forward-thinking DMCs are at the forefront of promoting sustainable tourism practices, ensuring long-term economic health.
Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. Highlight these seasonal elements in your marketing. Got a great success story you’d like to share?
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
Araujo will work to formalize the organizations sustainability mission, leading the companys global sustainability strategy by aligning operations with environmental and social goals, driving climate urgency initiatives, advancing sustainable partnerships, delivering comprehensive training and implementing sustainability into company culture.
After the main contact left the DMC, communication was initially bumpy, leaving the organization without a Saturday evening venue. No one missed the timed workshops and the classic travel market. Logistical Challenges: Since AERs headquarters are in Bielefeld, Amsterdam offered an even better location than Berlin the year before.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? How will you promote this event? What’s the event goal?
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.
If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. At Dana, we have decades of tourism marketing expertise and know exactly how to draw travelers to you. of employment in Jackson. Not a problem!
It’s been the journey of a lifetime and the greatest professional honor to promote and market the city that I love. The Visit Seattle organization is home to some of the most talented, passionate and brilliant minds in the industry,” Norwalk said. See also : Maritz Is Reinventing What’s Next in Seattle.
Oaks has also worked with charity and professional organizations such as Downtown Springfield, The Greater Springfield Chamber of Commerce and Springfield Crimestoppers. Louisville Tourism has promoted Morgan and Lundy to marketing manager roles and hired Clements as convention sales assistant. Dhruv Patel. Matt Connelly.
Aside from music and broadcast mixing, Human Factor specializes Podcasting for member-based organizations. Additionally, Doug has created a system for using podcasts as a marketing tool to monetize their show. Joining us is also Doug Sandler, founder, and CEO of TurnKey Podcast Productions.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale. Dare to dream big.
PRA , a corporate event planning company in Chicago, has promoted Breining to global sales director. Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Lindsay Breining. Indy Dodanwala.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketingorganization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.
She brings over 10 years of experience in hospitality sales and marketing and a specialty in weddings, milestone anniversary celebrations, reunions and more special events. In this new role, she will optimize the resort’s growing wedding market. ACVB has also promoted Laws to the role of director of sales. and New Orleans.
That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
He has held sales and marketing directorships at The Ritz-Carlton Maui, Kapalua, Starwood Hotels & Resorts in Maui, The St. Dallas-based global event company Freeman promoted Moggré to chief client officer. Schult brings over 20 years of marketing management experience to his new role. Regis Princeville Resort and more.
She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions. Scott Kawasaki Scott Kawasaki, Renaissance Honolulu Hotel & Spa Renaissance Honolulu Hotel & Spa appoints Kawasaki as director of sales and marketing.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them.
Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Pillar Project regularly organizes fintech breakfast meetings in London.
Richardson takes on the role of director of sales, marketing & events. She is an expert in crafting successful sales and marketing strategies in the luxury hospitality sector and has a proven track record of driving revenue growth and fostering strong client relationships.
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