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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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Smart Moves at Destinations International, Fairmont Dallas and More

Smart Meetings

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.

MICE professionals

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6 Creative Ideas To Promote Your Brand During A Virtual Event

Endless Events

To help out, here are just six ideas that could inspire your own promotional efforts. Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. Send In The Swag! Create Branded Virtual Backgrounds For Team Members.

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3 Ways Hospitality Can Win at Digital Marketing

Smart Meetings

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel.

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Smart Moves at Travel Portland, Metro Toronto Convention Center and More

Smart Meetings

Megan Conway Megan Conway, Travel Portland Travel Portland has named Conway as president and CEO, promoting her from her earlier role as chief strategy officer. He brings over two decades of experience in sales, marketing, hotel operations and business development and a track record of success. region at Visit Denver.

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11 Actionable Virtual Event Marketing Ideas

Endless Events

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!

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Smart Moves at PCMA, M&IW and More

Smart Meetings

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets. She will focus on growing M&IWs business in enterprise accounts and large-scale events.

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