Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? The NextGen Events study found that 36 percent of respondents were suffering from virtual event registration fatigue and a loss of customer connection. Hybrid is Hard.

Virtual Events 246

Virtual Events Event Marketing Marketing Marketing 246

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Proposal Prospect Booking Sustainability 130

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Bizzaboo

JANUARY 6, 2025

Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. Understanding the Dynamics of Conference Management What is Conference Management?

Conference 105

Conference Management Automation Social Media 105

Smart Meetings

JANUARY 24, 2025

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers. The research shows that cost is the number one challenge for exhibitors.

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Trade Show Communications Communications Certification 130

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. SEAMLESS REGISTRATION PROCESS. ATTENDEE DATA AS A MARKETING ASSET.

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Benefits Attendee Registration Event Apps 303

Convene by PCMA

DECEMBER 9, 2024

Business event planner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Event logistics last-minute registrations continue to add to the pressure of executing events.

Planner 115

Planner Registration Events Logistics 115

Smart Meetings

OCTOBER 26, 2023

In recent years, many event organizers have observed a notable trend: despite offering enticing early bird registration discounts, many attendees are hesitant to commit to conferences well in advance. Premium Swag: Unique conference merchandise that isn’t available to later registrants. What’s Behind Attendee Hesitancy 1.

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Attendee Conference Registration Seminar 278

Smart Meetings

APRIL 15, 2022

Give your organization a global audience. Start by understanding that your organization’s meeting goals and objectives are critically important to the overall program and must be determined before beginning the planning process. Can you offer one-day registration options or join now/membership with registration as a combination option?

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Registration Platform Attendee Audience 306

Endless Events

APRIL 10, 2020

The number of attendees, sales, engagement, profit, new contacts – whatever is relevant to you and your organization. What specific organization goals will this event help you achieve? What existing event technologies do you already have for registration and/or networking? Marketing & Engagement.

Virtual Events 347

Virtual Events Production Meeting Registration 347

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Smart Meetings

MAY 24, 2021

Luckily, there are other analytical tools event organizers can use to find out how well their event performed. Event Registration. With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees.

Virtual Events 312

Virtual Events Social Media Online Registration 312

Endless Events

NOVEMBER 29, 2021

And so naturally, the market followed. However, it does not focus on event management tools, registration , streaming software, or your average webinar platforms. As an organizer, you can toggle between light and dark mode and enable or disable randomized or table-like speed networking. . Building events since : 2018.

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Platform Registration Sponsors Events 334

Smart Meetings

SEPTEMBER 11, 2023

Cultural & Heritage Marketing Council. With a reported 350-400 registrants, the summit will be attended by planners, suppliers, domestic and international buyers, press and cultural heritage and climate community representatives. The deadline for registration for the event is September 15 th.

Tourism 257

Tourism Tourism Registration Culture 257

Endless Events

NOVEMBER 9, 2020

Not only do we help each organization make the right choice for their perfect event, but we’ve also undergone the necessary training. Remember that, due to pandemic-adjacent circumstances, the virtual event market is quite saturated. Registration & Ticketing. What should you prioritize?

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Virtual Events Platform Registration Events 364

Smart Meetings

FEBRUARY 27, 2023

However, your organization will earn revenue up to one year early! By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Use organic and paid digital marketing tactics. Raise your registration fee.

Conference 279

Conference Sponsors Trade Show SEO 279

Smart Meetings

JANUARY 6, 2022

“We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtual events and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. See also: Tech Mergers Could Simplify Virtual Meeting Management.

Platform 264

Platform Financial Services Registration Virtual Events 264

Endless Events

FEBRUARY 4, 2022

Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Registration & ticketing. By adding traffic analytics to your payment processor, you can see how your attendees got to the registration form.

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Platform Benefits Virtual Events Registration 348

Convene by PCMA

FEBRUARY 20, 2023

Registration forecasting for 2023 was the top challenge identified by Louisville Tourism’s Client Advisory Council members. The assessment included analysis of CAC members’ registration data, insights discovered about attendee behavior, and suggestions for how and when this information should be communicated.

Registration 98

Registration Events Communications Communications 98

Smart Meetings

AUGUST 30, 2024

This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. Event Registration Specialists : Professionals focused on managing the registration process for attendees.

Planner 233

Planner Meeting Regulations Insurance 233

Endless Events

SEPTEMBER 3, 2022

She brings 20 years of experience with business strategy, market research & insights, and consulting. She’s an expert in building professional networks for member-based and attendee-driven organizations. Erica has helped organizations generate revenue ranging from half a million to over 6 million dollars. Then covid hit.

Consulting 334

Consulting Events Sponsors Networking 334

Eventtia

OCTOBER 10, 2023

Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. It is especially beneficial for organizers who need to manage a large number of registrations or who need to collect complex attendee data. The short answer is “No.”

Registration 118

Registration Online Automation Platform 118

Endless Events

NOVEMBER 24, 2021

Among the most popular in the events industry are corporate budgets, attendee registration fees, partner sponsorships, and/or donations. logistics : event registration, shipping, paper materials, travel, and attendee communication. marketing efforts : reach your audience through ads, social media, and email marketing.

Technology 334

Technology Technology Event Technology Virtual Events 334

Smart Meetings

NOVEMBER 11, 2022

More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As IMEX Group worked with pc/nametag to manage registration for the 12,000 attendees who descended on Las Vegas for IMEX America in October. Organizer/Sponsor Benefits. On-site check-in should be painless.

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Sponsors Registration Technology Technology 246

Smart Meetings

SEPTEMBER 5, 2018

Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Websites, registration apps, email campaigns, and advertising can all impact your budget, so plan accordingly. Telling people about the event is a big portion of the budget to consider.

Registration 267

Registration Events Entertainment Venue 267

Endless Events

AUGUST 5, 2019

“I did this just last week, an event here in the UK that I was speaking at, where the organizer didn’t have a Q&A software, but I wanted to use that to engage with the audience. “If you are somebody who, as an event organizer, are very much mindful of inclusivity, and that means making your event accessible to everybody.

Logistics 271

Logistics Event Apps Technology Technology 271

Endless Events

SEPTEMBER 10, 2022

On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Today, hundreds of organizations use Event Farm. I came across a nonprofit organization I wanted to help raise money for. Ryan is the founder and Chief Strategy Officer of Event Farm.

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Attendee Sponsors Registration Audience 315

Smart Meetings

JANUARY 7, 2019

Marketing and promotion. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Despite some labeling it old school, email marketing accounts for 38 percent of marketing. percent used video.

Social Media 256

Social Media SEO Planner Media 256

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. But the explosion of options has given rise to a new challenge: Which event management software is the best for your organization?

Management 280

Management Event Apps Platform Automation 280

Endless Events

JUNE 29, 2020

Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. Will we adapt to a new way of marketing and communications?

Advertising 327

Advertising Events Technology Technology 327

Endless Events

SEPTEMBER 22, 2021

Begin event promotion and create marketing strategies. Promotion and marketing are a crucial part of having a successful event. The better you know your audience the easier it will be to choose your marketing channels. . Open registration. Attendees should access registration forms easily, so make sure to make them pop!

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Vendor Events Speakers Registration 334

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event.

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Endless Events

AUGUST 31, 2018

And keep in mind that you registration should go without a hitch so attendees start their connection with you on a positive note. This is why it’s important for you as an event organizer to make the whole event as seamless as possible. Doing Online Registration Right. Marketing Your Next Event like a Pro.

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Certification Virtual Events Event Planning Trade Show 212

Smart Meetings

JUNE 9, 2021

The pandemic may have shifted meeting to remote channels in 2020, however, organizing and inviting people virtual events still requires time and careful planning if it is going to be successful. Based on data from Markletic , 56 percent of marketers say it takes 2-4 weeks to organize a virtual event properly.

Virtual Events 264

Virtual Events Seminar Remote B2B 264