Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Smart Meetings

JANUARY 14, 2025

Whether it’s donating to relief funds, organizing supply drives or rolling up sleeves to help rebuild, the industry is rallying together to make a difference during this challenging time. 21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. 24-26) TheFitExpo Los Angeles 2025 (Jan.

Meeting 245

Meeting Tourism Tourism Location 245

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 334

Event Marketing Marketing Marketing Events 334

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? But hey, we’re #eventprofs!

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 245

Trends Marketing Marketing Social Media 245

Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Proposal 130

Proposal Prospect Booking Sustainability 130

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. And this makes everyone feel great.

Marketing 246

Marketing Marketing Travel Travel 246

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. The truth is that by partnering with a marketing team, sales departments can benefit greatly. The truth is that by partnering with a marketing team, sales departments can benefit greatly. Especially for your stakeholders.

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. One major drawback of ChatGPT in its current state is its frequent “at capacity” status.

Platform 246

Platform Tourism Tourism Organization 246

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

Marketing 274

Marketing Marketing Social Media Media 274

Convene by PCMA

NOVEMBER 28, 2022

As part of our Events Industry Forecast , Convene asked Sara Fellows, director of social media at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.

Social Media 105

Social Media Media Organization Platform 105

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Smart Meetings

APRIL 1, 2025

Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. Highlight these seasonal elements in your marketing.

Booking 130

Booking Social Media SEO Affiliate 130

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. Who is their audience? billion in 2023.

Social Media 246

Social Media Audience Media Communications 246

Smart Meetings

JANUARY 7, 2019

Marketing and promotion. Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. What is driving budget boosts?

Social Media 256

Social Media SEO Planner Media 256

Bizzaboo

JANUARY 6, 2025

Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. Automate posting schedules and monitor social media performance metrics with analytics tools.

Conference 105

Conference Management Automation Social Media 105

Endless Events

APRIL 16, 2019

Aside from music and broadcast mixing, Human Factor specializes Podcasting for member-based organizations. Additionally, Doug has created a system for using podcasts as a marketing tool to monetize their show. 277: ALEX PLAXEN, THE YES MAN OF HITTING GOALS, THE WOW MAN OF SOCIAL MEDIA. Zoom Handheld Recorder.

Marketing 234

Marketing Marketing Social Media Events 234

Endless Events

DECEMBER 4, 2020

Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. Use Social Media Effectively. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Yet many marketers DO question whether or not TikTok should be part of their social media strategy. It’s Experiential Smart marketers use TikTok to showcase more of the experience a visitor can enjoy. Of course not! you’d be correct.

Social Media 241

Social Media Advertising Trends Media 241

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Endless Events

FEBRUARY 22, 2019

Will this improve the quality of the event you’re organizing? To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. PURPOSE: Engage attendees and build social media presence.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Free Marketing Channels.

Social Media 98

Social Media Media Tourism Tourism 98

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

MAY 8, 2023

Adding captions to videos and using hashtags with capital letters on each word are two ways event marketers can make their social media accessible to everyone. When Abbie Vance, PCMA EMEA’s new community and events manager, started working on the social-media toolkit for Convening EMEA , Sept.

Social Media 98

Social Media Media Platform Audience 98

The Abbi Agency

MARCH 23, 2021

Many businesses found themselves pivoting in 2020, and the need for clear, effective marketing was as important as ever. In July, The Abbi Agency acquired UK-based digital shop Made by Chance, and that focus and investment on digital marketing is on display with two Gold wins for website development. Nine Dot Arts – Consumer Website.

Advertising 246

Advertising Social Media Healthcare Website 246

Smart Meetings

FEBRUARY 7, 2025

Araujo will work to formalize the organizations sustainability mission, leading the companys global sustainability strategy by aligning operations with environmental and social goals, driving climate urgency initiatives, advancing sustainable partnerships, delivering comprehensive training and implementing sustainability into company culture.

Medical Meetings 147

Medical Meetings Sustainability Government Promotion 147

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Smart Meetings

MAY 24, 2021

Luckily, there are other analytical tools event organizers can use to find out how well their event performed. With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees. Social Media Metrics.

Virtual Events 312

Virtual Events Social Media Online Registration 312