Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If You pre-load it with information on the destination, information about the conference, the theme, sponsors, whatever you want. Holograms as Speaker Catcher “The No.

Events 246

Events Speakers Technology Technology 246

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. By partnering with local charitable organizations, your property and its guests can experience the joy of giving back one vacation or spa treatment at a time. And this makes everyone feel great.

Marketing 246

Marketing Marketing Travel Travel 246

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

Marketing 274

Marketing Marketing Social Media Media 274

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

The MICE Blog

MARCH 27, 2025

AER partnered with KLM as the main sponsor and chose modern venues that aligned perfectly with its goals. After the main contact left the DMC, communication was initially bumpy, leaving the organization without a Saturday evening venue. No one missed the timed workshops and the classic travel market.

Conference 130

Conference Sustainability Tourism Tourism 130

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Bizzaboo

DECEMBER 4, 2024

How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. What do your attendees think about your event? Are they likely to support your event next year?

Sponsors 105

Sponsors Speakers Attendee Virtual Events 105

Smart Meetings

FEBRUARY 27, 2023

Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.

Conference 279

Conference Sponsors Trade Show SEO 279

Smart Meetings

MARCH 4, 2019

The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report. But with increased spend, there will be that much more pressure on convention organizers to make sure their events are appealing to brands. Don’t Lead with Email.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Endless Events

APRIL 14, 2020

At the same time also for sponsors, this was still something which was a little bit uncommon. Because it was still something which is a little bit new kind of for the sponsors, especially when it comes to the smaller sponsorships then this might be quite difficult actually because they don’t have the experience” A Learning Curve.

Virtual Events 279

Virtual Events Sponsors Events Proposal 279

Endless Events

SEPTEMBER 3, 2022

She brings 20 years of experience with business strategy, market research & insights, and consulting. She’s an expert in building professional networks for member-based and attendee-driven organizations. Erica has helped organizations generate revenue ranging from half a million to over 6 million dollars. Then covid hit.

Consulting 334

Consulting Events Sponsors Networking 334

Bizzaboo

JANUARY 6, 2025

Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. Understanding the Dynamics of Conference Management What is Conference Management?

Conference 105

Conference Management Automation Social Media 105

Smart Meetings

DECEMBER 10, 2024

Creating inclusive events opens attendance to new and untapped markets, driving participation and revenue while also delivering an attendee experience that fosters long-term loyalty and establishes a competitive advantage for the event. trillion in global GDP annually. This could become a requirement for planners during the RFP process.

Planner 130

Planner Events Attendee Communications 130

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Endless Events

JANUARY 27, 2022

I’m an event professional, a marketer, a person who has planned events. I’ve been on planning teams as well as a sponsor and an exhibitor.” Same thing in marketing: “If I invest my money as a marketer into Google, I’m paying for impressions. They’re aware, they’re organized.

Planner 334

Planner Sponsors Events Communications 334

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200

Marketing Marketing Advertising Website 200

Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. What Is Community Marketing? No wonder it is one of the biggest event trends to keep an eye on in 2022!

Trends 313

Trends Virtual Events Platform Vendor 313

Smart Meetings

APRIL 14, 2022

Organizers would expect that all of this translates into more opportunities for revenue. Customers, sponsors, and exhibitors are demanding a different value proposition. It’s a business model on how organizers should think about how to keep creating leads as a value proposition,” suggests Giberti. to 5 p.m.

Trade Show 246

Trade Show Virtual Events Sponsors Events 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Conference 194

Conference Marketing Marketing B2B 194

Endless Events

APRIL 8, 2022

Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. The same goes for content delivery.

Audience 306

Audience Virtual Events Events Communications 306

Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Post-Event Debrief Questions For Sponsors. Why You Need A Follow-Up Meeting After Events. Send thank-yous.

Meeting 348

Meeting Sponsors Audience Events 348

Smart Meetings

NOVEMBER 11, 2022

More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Badges included QR codes that were scanned as attendees accessed the show floor and education sessions, helping organizers understand what was popular based on actual behavior. Organizer/Sponsor Benefits.

Sponsors 246

Sponsors Registration Technology Technology 246

Endless Events

SEPTEMBER 16, 2020

Disregarding the online audience will have ugly consequences for the brand and/or organization. Opting For The Wrong Sponsors. The importance of sponsors can’t be overstated, but rushing to choose anyone that’ll have you isn’t the best way to go about it. What type of sponsors would make sense in this scenario?

Rehearsal 358

Rehearsal Virtual Events Audience Sponsors 358

Endless Events

SEPTEMBER 15, 2022

The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET. GIVE VALUE TO EXHIBITORS.

Benefits 303

Benefits Attendee Registration Event Apps 303

Endless Events

OCTOBER 25, 2019

You’re dealing with vendors, speakers, performers, caterers, marketers, the media, you name it. These collaboration tools are based in the cloud and help you stay organized and in touch even if you’re running around. If you have multiple people working on marketing materials for your event, the Creative Cloud is a must-have.

Event Planning 222

Event Planning Vendor Sponsors Events 222

Endless Events

SEPTEMBER 10, 2022

On the last episode of #EventIcons, Erica Bishaf said , “A lot of organizations put about 60 – 80% of financial risk into one live event.” Today, hundreds of organizations use Event Farm. I came across a nonprofit organization I wanted to help raise money for. My sponsor dollars went through the roof.” .

Attendee 315

Attendee Sponsors Registration Audience 315

Endless Events

JULY 11, 2018

Finding sponsors for events can be difficult especially if you don’t have a core set of sponsors established. Sponsorship is the activation of marketing a product. When businesses agree to sponsor your event they are wanting to increase their sales and build their brand. The example provided was set around food sponsors.

Conference 189

Conference Sponsors Vendor Location 189

Endless Events

OCTOBER 7, 2021

I have to make this work’ And then you slowly start to move up in terms of your cost and charging more, moving up the market. You need to now look up-market to high-end enterprise clients. ” “Once you’ve moved up-market, there is then the diversification,” he continues.

Trade Show 315

Trade Show Sponsors Events Proposal 315

Endless Events

JANUARY 23, 2018

Organization can build a brand by making sponsor in live event which is engaging and driving business results. But how can an event prof make sure the sponsor aligns with the needs of the event? The interest of every sponsor is to find a way to interact to the attendee and track this interaction in a longer duration.

Sponsors 204

Sponsors Consulting Events Event Technology 204

Smart Meetings

JANUARY 7, 2019

Rounding out the top three challenges: working with a tighter budget and locking down sponsors. Marketing and promotion. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. percent used video.

Social Media 256

Social Media SEO Planner Media 256

Endless Events

FEBRUARY 22, 2019

Will this improve the quality of the event you’re organizing? To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. Engaging with event sponsors. Choosing your incentives.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. Are they authentic with their content – especially from their previous sponsored posts? According to smartinsights.com, influencer marketing can deliver robust ROI, 11x higher than standard marketing efforts.

Social Media 246

Social Media Audience Media Communications 246

Endless Events

FEBRUARY 4, 2022

Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. You can flaunt a brand as part of the decor, which can especially delight your sponsors and exhibitors. But event platforms (and accompanying event apps) can offer so much more.

Platform 348

Platform Benefits Virtual Events Registration 348