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Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE In a recent session at IMEX Frankfurt, I had the privilege of participating in a panel discussion with fellow business events professionals Irina Graf (The MICE Blog), Gregory Baur (Zurich Convention Bureau) and Marvin Zemp (Luzern Convention Bureau).
In panel discussions and in a release prior to the event, participants mentioned: Clean Beauty & Self-care : Healthy and natural ingredients; sustainable sourcing; plastic-free packaging, along with diversity and inclusivity in brand leadership and treatments, are more important than ever.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
One of the main concerns when talking about sustainability is to be sure we use the most sustainable option…and we use as little waste as possible,” says Sophie Tuviahu, vice president of business development for UBQ. These Palram panels prevents up to 12 tons of CO2 emissions for every ton of UBQ used, according to a press release.
In today’s shows are iconic and gigantic panel will weigh in on hot topics and trends in the events industry. From AI to sustainability and many more hot topics, you don’t want to miss this jam-packed two-hour episode! IMEX is one of our most sustainable events in the industry. Powers of Marketing. This is all for you!
Its 2021 DestinationNEXT Futures Study points the way for these destination organizations to rebuild their visitor economies while creating “more sustainable destinations and enriching their communities.”. Sustainable development: destination and product development to marry people, planet, profit and policy.
Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.
It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Supports Sustainability. Planners who strive to plan truly sustainable events can use technology solutions to curb the effect that the events industry has on the environment. .
Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. Book venues with renewable energy sources like solar panels. The silver lining is that the energy crisis can motivate our industry to start implementing sustainability in more significant, meaningful ways. Higher Food and Beverage Costs.
The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings.
The post Hilton wins first-ever Sustainable Stand Award at 30th edition of Arabian Travel Market appeared first on TD (Travel Daily Media) Travel Daily. In addition to Hilton, the ATM 2023 Best Stand Awards judges commended a number of other exhibitors for their sustainable efforts.
But in recent years, sustainability has grown from a niche topic to a central focus in the industry. More planners than ever are including certain sustainable measures in their RFPs, looking for ways to reduce waste and even carbon accounting—keeping track of the carbon emissions produced throughout their events. Where was the plastic?
” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry. .” ” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
The post Arabian Travel Market 2023 launches sustainable stand award appeared first on TD (Travel Daily Media) Travel Daily. Arabian Travel Market (ATM) 2023, which is being held at the Dubai World Trade Centre from 1–4 May 2023, will feature a sustainability category at its annual exhibitor awards next year for the first time.
” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry. ” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry.
The post Industry leaders call for ‘Radical Collaboration’ at Sustainable Skies World Summit 2024 appeared first on TD (Travel Daily Media) Travel Daily Media. Last week, Virgin Atlantic published much anticipated finding from Flight100 as an open resource to show the industry that SAF is a safe, 100% drop-in replacement for fossil fuels.
And they had a diversity panel but it was all white men”, Risha recalls. ” I thought, “How does that happen for a diversity panel?” You can’t reach a wide, wide market from just a single perspective” “I also think the biggest barrier we face is fear”, adds Risha.
The post ‘Sustainability MICE Series’ from Hilton appeared first on TD (Travel Daily Media) Travel Daily. With the recent grand launch of DoubleTree by Hilton in Shah Alam i-City, the hotel now introduces their latest offering: the Sustainability MICE Series. That is why our advocacy for sustainability is crucial to our hospitality.
Keep reading to learn some of the insights our star-studded panel shared about event industry trends and to access a link to the webinar that you can watch on-demand at any time. Despite this, less than 10% of event organizers prioritize DE&I and sustainability initiatives. Kayla Drake Director of Field Marketing Apollo.io
Do you want to see sustainability in action? These solar panels helped power IMEX America with about 30% renewable energy during the event. Misfit Market. Misfit Market, where imperfect produce that otherwise might have been thrown away was used for a delicious juice bar as well as in soups during the show. Water Service.
– Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We EIC People & Planet Theater will host short-form content around sustainability and EDI case studies.
Annual conference center gathering in Durham addressed staffing, sustainability and collaboration A nine-year average drop in the age of the meeting/hospitality professional since the start of the pandemic translates into a loss of nine years of collective knowledge. I didn’t pick hospitality; it picked me,” said Candace Hemingway.
It threw lubrication in the wheels of change and now labor markets have shifted permanently,” he said. A panel consisting of Durst Event Strategies Owner Marcia Durst, Medtronic Senior Meeting and Events Sourcing Optimization Specialist Lauren Goff and events! author Joshua Evans, who shared tips for building a culture of engagement.
The post Seatrade Europe announces panel for 2023 state of the European Cruise Industry keynote appeared first on TD (Travel Daily Media) Travel Daily. We look forward to welcoming an influential group of industry leaders to spearhead discussions under the event’s overarching theme – Scaling Sustainably. to 11:00 a.m.
A quest to find sustainable event experts leads to an emerging wine region in California’s Central Coast It’s not your imagination. This is more than a sustainability moment for meetings. The quest to design green meetings often feels like a greenhouse gas-cutting limbo game. Green meetings are here to stay.
The post British Airways and Virgin Atlantic CEOs to speak at Sustainable Skies World Summit 2024 appeared first on TD (Travel Daily Media) Brand TD. Making significant steps to be more sustainable, British Airways and Virgin Atlantic are among the airlines leading the industry within the sustainable aviation sector.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
As a property committed to sustainability, the renovation also saw the incorporation of energy-efficient lighting across the property. A backdrop of green and brown set the stage for thoughtful details—including stitched leather panels, stadium-style lighting fixtures and curated artworks that emulate the motion of baseball.
As part of the same panel discussion, Encore Global CEO Ben Erwin called for investing in people assets. None of background was printed, it was all projected light on muslin panels, so it’s reusable and sustainable. The core of what people want is a reliable, friendly experience.” That is a clear winning strategy.”.
There’s a lot happening in Stuttgart right now, especially in its transformation into a leading destination for sustainable events. It drew over 2000 participants dedicated to sustainable urban development. The hotel has a strong commitment to sustainability through its Gold DEHOGA sustainability certification.
While this is a positive and promising trend, it can also incentivize businesses to design their marketing in a way that appeals to this key demographic without necessarily aligning their operations. Greenwashing can also show up in the imagery a business uses in its marketing materials.
The post Raising Standards and Championing Sustainability for HoReCa appeared first on TD (Travel Daily Media) Brand TD. In a world increasingly conscious of its ecological footprint, the hotels, restaurants, and catering (HoReCa) sector have emerged as a lead champion of sustainability.
The post Arabian Travel Market 2023 sees 29% year-on-year growth in attendees appeared first on TD (Travel Daily Media) Travel Daily. More than 40,000 people – including 30,000 visitors – attended the 30 th edition of Arabian Travel Market (ATM) , which concluded last week in Dubai, UAE.
Discover how Environmental, Social, and Governance (ESG) principles are revolutionizing the tourism industry, driving sustainability through strategic implementation, and shaping a greener future for travel. Ethical decision-making, stakeholder engagement, and effective governance mechanisms lay the groundwork for sustainable operations.
The needs, wants, and expectations of travelers, however, have shifted, and hospitality companies like Accor are shifting in turn to meet them through products and experiences that emphasize work-life balance, wellness, and sustainability. billion by 2032. We need to transform each and every aspect of how we do business.”
The term comes from “green washing,” which is when a business or organization markets and presents itself as sustainable to a higher degree than it actually engages in sustainable practices.
Event marketing: You can use AI to generate lead-nurturing campaigns to entice more attendees to sign up. An AI-powered email marketing tool can pull attendee data from your customer relationship management (CRM) platform to create hyper-personalized emails at scale. The good news is that AI tools simplify content creation for events.
How and what net zero looks like varies, from convention centers installing windmills and solar panels to growing urban gardens – getting creative is part of the fun. Make it as much a part of your marketing efforts as describing the size and capacity of your convention center. Don’t make them dig for it, because they won’t.
The post The UK and Spain’s travel industries unite at second edition of ‘Spain Sustainability Day’ appeared first on TD (Travel Daily Media) Brand TD. The panel discussed biodiversity in tourism and how tourism is critical in terms of connectivity and education.
As the world shifts toward a greener and more sustainable lifestyle, many people are looking to renewable energy sources to help reduce their environmental impact. One of the most popular methods is solar energy, using solar panels to harness the sun’s power. But can you use solar panels for apartments?
Collaboration can take multiple forms: Collaborative Panels. Advertise opportunities for exhibitors to participate in panels or workshops and encourage them to suggest co-hosts from among their peers when they pitch topics to you. This not only strengthens their connections but also enriches your events programming.
Another aspect of the Oregon Convention Center that sets is apart is its commitment to sustainability, which first kicked off in 2004 and was the first employee-led campaign for energy efficiency. Makers Market. One example of this is My People’s Market, he says. We think all conventions can benefit from this.”.
The government also aims to do this through digital marketing and sustainable development of their tourism sector. Another objective of the project is to develop sustainable tourism infrastructure and capacity. Additionally, it is important to involve local communities when nurturing sustainable development.
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