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She asked, “Why do event marketers receive more credit and respect than event planners?” . Event marketers and event planners do, in fact, often receive credit, financial support, and recognition differently, which makes this an excellent question. Defining the Roles: Event Marketer vs. Event Planner.
The layoffs that happened during the pandemic have had a deep impact on today’s market. “A Phone a Friend To help younger, less experienced meeting planners within Soundings, Judge fostered a system she dubbed: Phone a Friend. “We The post Gen Z Meeting Planners Navigate Post-Covid Job Market appeared first on Smart Meetings.
Business event planner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Inflation is a widespread issue that exacerbates planners struggles.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs.
Today’s iconic guest, Deanna Nwosu , thinks that all event and meeting planners should nurture an entrepreneurial spirit. Most recently, I was with a construction software firm and I was their in-house planner working on their conferences, but also coordinating third party events,” she says. Onto the next question.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values.
You may not be the Amazon of the meeting planning industry who can provide just about anything to anyone, but that doesn’t mean small, third-party management companies and independent planners need to think small when it comes to wooing potential clients. Explore the world of event science with Heather Mason and Carl Winston. 15 from 11 a.m.
As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet. ” Marketing Virtual Events: Make It Interesting! “The Zoom fatigue is real.
Print media is making a compelling comeback as a trustworthy and memorable marketing tool. For hotels aiming to stand out in a competitive market, combining print and digital methods can elevate campaigns and create a lasting impression on potential guests. Ready to get started? Lets create something memorable!
While we’ve talked a lot about how the pandemic affected planners and attendees, we haven’t focused on exhibitors’ experience all that much. But low attendance isn’t the worst part; it’s event planners’ behavior post-event that really grinds his gears. However, I have a lot of hats to put on.
governing body, geopolitical conflict worldwide, and an erratic stock market. Lucky for planners, incentive travel is growing. Gregg cited the budget allocations for 2023 versus 2024, looking at the different areas of a budget that planners typically work with. However, business is thriving.
Partnering with agencies can reduce cost and save time In many scenarios, planners have limited resources on hand. That often means seeking out third-party agencies and independent planners to attain their goals and create a stellar event. According to Crosby this amounts to 20-30% of what a planner could have spent.
How the gig economy is impacting the events industry In honor of Labor Day, Smart Meetings chatted with Tracy Judge, founder and CEO of Soundings , to get the latest scoop on the trends currently emerging within the freelance meeting planner gig economy. SM What types of freelance meeting planner roles are most in demand?
PCMA Canada Chapter West is taking to Vancouver Convention Centre for a breakfast, networking session and a presentation by Kati Quigley, senior director of global industry marketing at Microsoft, titled “How Big Tech Fosters Diversity and Inclusion.”. The post How Planners Are Celebrating GMID 2022 appeared first on Smart Meetings.
Master planner consultants offer 6 tips for negotiating your next corporate event Does this sound familiar? View Webinar on Demand: Unlocking The Secret Weapon of a Corporate Planner 1. Look for Synergies When Booking Venues For corporate planners aiming to efficiently source for their next event, Shaffer offered up some initial tips.
Companies, meeting planners and attendees across the board are excited for the restart of in-person meetings in 2023. But as the meetings industry comes back with a vengeance, it is important for meeting planners to prepare for the unexpected. Read More : What Happens When Fear Majeure Is Used to Postpone or Cancel an Event?
The Importance of Self-Care Dave Stevens offered a thoughtful example of why planners should be more aware of their personal wellness. “If Dr. Mushtaq suggested meeting planners to ask the question, “What am I doing today to fuel my energy and what is robbing my energy during the day? How Can We Make Better Choices?
She operates her own consultancy, Matey Events , to help professionals, marketers and event planners with design, content and strategy. Paying attention to one’s physical needs is especially important for meeting planners and regular meeting attendees, as travel can disrupt a person’s regular sleep, water and food intake.
Our newer planners, they don’t know anything different.” Learn more: Humanizing the Evolution of Events Burnout is a concern, he acknowledges, but overall the constant forward motion is a positive for his planners. The post William Fogler, Veteran Planner, Looks Back On 20 Years appeared first on Smart Meetings.
But for meeting planners it may sound like, “New Year, New Venue!”. Event attendees have a lot of options in-between event sessions, whether it is The Winter Village in Bryant Park which has a large winter market and an ice rink. For meeting planners seeking spring in the winter season, Florida answers the call.
Event planners who embrace wellness not only meet the evolving demands of attendees but also create environments that foster deeper engagement and satisfaction. This positive association can lead to stronger brand loyalty and a more favorable perception in the market. Why Wellness Should Matter to Event Professionals 1.
Delivering jaw-dropping wow on a budget is possible in today’s market—if you have a true partnership with your audiovisual service provider. But to mesmerize your audience with something they haven’t seen before, meeting planners should invest time developing a productive relationship with an AV partner. Here’s the schedule.
Whether you’re incorporating sustainable measurements into your RFPs, tracking down low-carbon menus or combing through LEED certified venues, you know you’re a green planner. Read More: Green Meeting Resource Guide The post The SEPC: Learn to be a Green Planner appeared first on Smart Meetings. So, what’s next?
While projections on the possibility of a strike vary, meeting planners who often rely well in advance on materials shipped via UPS to meeting sites should plan ahead, says Smart Meetings Event Director Michele Gardner-Kelley. Use a local printer for marketing materials so delivery of printed materials (agendas, copies, poster boards, etc.)
Her wealth of experience offers valuable lessons for planners organizing their own multiday events. I sat down with Murphy to discuss her insights, from coordinating Dickens on Centre to what other planners might learn from her experience. Read More : Hey, Busy Meeting Planner, You Feeling Stressed? MM First, know your end goal.
Inspired by Burning Man’s “Net Positive” approach, planners are designing events that don’t just minimize waste but actively leave a positive impact. In the same way, AI and supportive administrative teams work behind the scenes, handling the details so planners can focus on the heart of the experience.
To promote sustainable travel within the city, free public transport tickets are provided for attendees who book their hotel stays through Stuttgart Marketing. Attendees booking hotels through Stuttgart Marketing receive free public transport tickets, with frequent connections between venues, hotels, and the airport.
Marriott International President and CEO Tony Capuano kicked off the event by thanking the 314 association planner customers for sticking with the company and helping the hospitality industry recover so quickly. Marriott’s Chief Sales and Marketing Officer for the U.S. and Canada. and Canada.
Designing accessible events topped almost all meetings industry event agendas in 2024, but few planners understand what is required to make everyone feel welcome even as equal access moves from the desired to the required column in their job descriptions. Let’s learn more. It’s more than just the physical of what they have available.
To find out how and why the resort will have planners feeling like it’s championship season, we asked Gus Tejada, Omni PGA Frisco Resort director of sales and marketing, for some context. How is Omni PGA Frisco Resort a game changer for meeting planners both in and beyond the world of golf? They are experts at that.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.
Arrivals from this market to Europe are 25% below 2019 levels in 2022 and are expected to recover 82% of 2019 volumes in 2023. Growth from North America, however, might slow in 2023 as the economic outlook points to a mild recession due to challenges associated with inflation, labor markets and consumer and business confidence, among others.
“Since the turn of the year, we’ve been excited to see our group bookings pace pick up dramatically across the five properties,” said Ty Brassie, vice president of sales and marketing. Douglas Camp , director of sales and marketing, Salamander Resort & Spa , Middleburg, VA.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If Holograms as Speaker Catcher “The No. And when they show up, how do we get them involved? How do they learn? How do we get them to come back?
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Global meeting planners are exceeding expectations. One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. Brand USA, a public-private partnership focused on increasing international travel, reported that in 2026, the U.S.
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an interactive video streaming and marketing platform. Deboards company allows planners to create virtual event spaces as well as customized experiences. The future of immersive travel Artificial intelligence is slowly but steadily changing how we work, live and travel.
Creating inclusive events opens attendance to new and untapped markets, driving participation and revenue while also delivering an attendee experience that fosters long-term loyalty and establishes a competitive advantage for the event. SM How does offering these resources improve the event experience for attendees and planners?
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