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However, there are still quite a few misconceptions flying around regarding the differences between a virtual event platform and a virtual event production company. And the same goes for your virtual event platform – much like the nails, there’s no way you can throw a virtual event without one.
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. The Future for Hybrid Events.
But perhaps none other brings as many questions as the infamous choice of platform. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. One of the worst things you can do is rush into your choice of platform.
Event app platforms have been all the rage for quite some time now in the world of event tech, so it’s only natural that investments in event platforms come next. What exactly does this mean for Hopin and what does it say about other event platforms? Investments in event platforms are a double-edge sword.
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. At Endless Events, we believe that event platforms and technology should be the basis of a modern event strategy. 10 Benefits Of Event Platforms. A virtual venue.
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Think about them and write them down so you can present them when meeting with a virtual event production company.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The result?
As listeners of the Event Tech Podcast already know, choosing the right event platform is one of the most important decisions event planners can make for their long-term event strategy. Last week, the Endless Events team published the list of the 22 best event platforms to use in 2022. They want to help planners go beyond Zoom calls.
?? The Best of the Best: Let’s Talk: Virtual Event Platform vs Virtual Event Production Company. ? We are talking about why platforms alone aren’t the solution for your virtual event (12-min read). Additional articles and resources: Virtual Event Production Team: What Does It Look Like?
What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform. Press play and join them!
It’s time to talk about audience engagement on event platforms! The topic was inspired by Encore’s article, titled ‘ Keep Attendees Engaged with an Interactive Event Platform ‘ The Event Tech Podcast has tackled this topic from multiple angles, but today, we can get an inside scoop from Dustin, Nick, and Thuy, as well.
Event platforms took the events industry by the storm. He says: down with third-party event platforms! He says: down with third-party event platforms! Event platforms unquestionably satisfy event planners’ needs, but are they really the only way to go forward? Third-Party Event Platforms Rule The Industry.
Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Start Being Productive by Optimizing Your Desk.
It’s essentially like Airbnb for booth or event space, and sponsorship opportunities at any of the events on our platform nationwide. You’re doing attendee ticketing or registration, and marketing that goes involved with that. I would break it into attendee and marketing. “We call it a sponsorship marketplace.
Events, meetings and conferences today are supported by digital event platforms that make it possible for companies to seamlessly connect with people across the globe and deliver more engaging and immersive experiences than ever before. Here are some best practices for driving audience attendance in digital events.
A long-anticipated reckoning after the boom of investment in virtual meeting platforms during Covid and an aggressive return to in-person events has sent many streaming platform companies scrambling to position themselves in the best light for a possible looming merger and acquisition season. A Targeted Approach.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. Additionally, they are much more likely to spend money on experiences rather than products. Additionally, they are much more likely to spend money on experiences rather than products.
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.
And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. That’s because the app known initially for viral dances and lip-synching videos holds the remarkable potential to skyrocket sales and generate awareness for your business, product or destination literally every minute of every single day.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
?? The Best of the Best: Comparison: Platforms Are The New Venues…But Is That Enough? Dive into platforms with our So Many Options, So Little Time: Choosing A Digital Events Platform webinar! Some of my marketing teammates also decided to get away this week and take some time to decompress. On the road… again?
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.
it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform. A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. One major drawback of ChatGPT in its current state is its frequent “at capacity” status.
And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.
You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign.
Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2
The best way to measure event ROI is with event platforms as they harness valuable data points and create analytics reports. However, platforms differ from one another based on pricing, features, and other functionalities. Active people in the event platform each hour. Usage rate of each event platform features.
Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. Make sure you have the flexibility to bring in any production provider you want and the ability to remove in-house AV restrictions. Event Staff.
That’s where virtual event platforms come into play. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform? A virtual event platform is software that lets you host events virtually. Event Compatibility.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. What Is Community Marketing? No wonder it is one of the biggest event trends to keep an eye on in 2022!
event production : event AV costs include all things video, audio, lighting, power, and internet. marketing efforts : reach your audience through ads, social media, and email marketing. event production : event AV costs include all things video, audio, lighting, power, and internet.
Learn More: Lessons from Leaders with Sherrif Karamat Karamat continued, Because we convene people, we have the power to use this platform that we call business events to impact economic and social change. More than 10,000 subscribers now use the product, which is designed to protect each customers data rather than sharing in a public pool.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
Ditch the misconception that these experiences take less time to plan, fewer resources, fewer headaches, and a lot less money and production. As a production company, Endless has pretty much seen it all. and get in touch with a production company. Why Should I Worry About A Virtual Event Timeline? Conclusions.
It all started in 2020 and continued with full steam head in 2021: we saw huge investments in event platforms and multi-billion dollar valuations of some of the largest players in the field. They discuss where this trend is leading us and what the event tech market might look like further down the line. That growth is unsustainable.
Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.
It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Event Platforms Are Turning Into Community Platforms. The Security Benefits Of Event Technology.
Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting.
As they were forced to enter a completely new market, two types of production companies emerged. “The ones that got in front of it started making connections to platforms handling it for their clients. Unfortunately, that left 50% of planners to do it on their own because their production companies weren’t doing it.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events.
Back in the dark ages, event marketers had a slim handful of solutions to choose from. While these platforms were good, they were limited. Today, event professionals have a vast ecosystem of event platforms to peruse—each of which is able to provide unique advantages. What do other people think of the platform in question?
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