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Thanks in large part to COVID-19, many in-person events include a digital component, typically in the form of an event platform. You might think you don’t need a digital platform for an in-person event, but it’s not a bad idea. Event planners are opting for event platforms for in-person events for these 13 reasons.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. We saw an incredible surge in event platforms , leaving many event planners confused. Which virtual event platform features to look for? The result?
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. The post Video Marketing Trends to Watch in 2022 appeared first on Advance Travel and Tourism.
Factors such as the rise of remote and hybrid work environments and tighter corporate budgets have driven this change. Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements.
Not only do matchmaking services change the way we can network at virtual events, but they also have immense potential to improve remote company culture and make the most of our internal meetings. We’re trying to bring that to virtual events and remote teams.” ” The Challenges Of Remote Work.
The fact is, you can hire an expert remote team to ensure business success, and it’s simpler than you might expect. You know you want to hire remote team members, but where should you go to find these sought-after professionals? The good news is that tons of experts turn to online job platforms and postings to secure freelance gigs.
Over a course of 10 years, event apps exploded and went from 4 on the market to 200 of them. And now, we’re seeing this again with event platforms , only it’s over the span of 18 months.” ” In fact, Will and Brandt cover the M&As of event tech platforms in the most recent Event Tech Podcast episode. .”
marketing efforts : reach your audience through ads, social media, and email marketing. While many event planners didn’t concern themselves with virtual event platforms, livestreaming, remote presenters, and on-demand content before 2020, they can no longer keep their heads buried in the sand.
The capabilities of Remote Simultaneous Interpretation ( RSI ) have reached new heights, elevating the events industry and the experiences it creates for attendees. The software creates a platform from which real-time multilingual speakers interpret what’s being said at the event, for attendees. Interprefy Expands and Innovates.
The three trends that most shaped our industry in 2021 and will continue to do so in 2022 are the Great Resignation, investments in event tech giants and acquisitions, and remote work. In 2021, we saw huge investments in event platforms as well as many notable acquisitions. Remote Work. Remote work is here to stay.
” Sign up for the monthly Behind the Bookings newsletter here The bleisure market is growing at an impressive pace, with projections estimating it will reach a staggering $3.5 As such, hotels must recognize and anticipate these hybrid requirements to stand out in a competitive market. We appreciate your support.
With more jobs offering flexible remote work than ever before, former staff are reluctant to return to physically demanding positions with rigid schedules. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. will be remote.
As they were forced to enter a completely new market, two types of production companies emerged. “The ones that got in front of it started making connections to platforms handling it for their clients. They had to find their own platforms, which they knew nothing about. What platform can I use?’
Having grown accustomed to, and comfortable with, working remotely, many employees are resisting a return to the office. Though managers would generally prefer to have everyone physically back in the workplace, given the tight labor market and projections for lower workforce growth over the coming decade, they can’t push too hard.
Translators can log into the event virtually, using a remote simultaneous interpretation (RSI) platform, such as Interprefy. The platform can be embedded into your virtual event platform, or alternatively, you can use streaming tools, such as vMix or other software. Make sure you nurture that abundant relationship.
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners.
People are seeking affordable escapism, and this is where digital marketers can shine. By highlighting cost-effective packages and promoting local gems, we can tap into the budget traveler market. Implement dynamic pricing models on your digital platforms to offer competitive rates.
Smart Meetings talked to experts building the next generation of virtual meeting platforms to find out how the technology is changing to fit these new requirements and what predicted consolidation and continued layoffs may mean for meeting professionals. A More Customer-focused Virtual Environment. “We
This includes roles like event technology specialists, event registration specialists, meeting and event planners, event marketing roles, and marketing specialists. Event Marketing Roles : Specialists who promote and market events to target audiences. SM What are the best practices for managing freelance meeting planners?
What are your marketing and financial goals? Market research can be a powerful tool here. But rather things like platform integrations , cybersecurity, platform features, your event app, and chatbots. Particularly during a remote event! What will your brand and attendees get out of the experience? During The Event.
“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”
The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. industries and triples team size in Las Vegas.
There’s not much of a space for young event professionals to connect post-grad and early on in their career, I think it would be a great opportunity to have a space or platform where we could connect,” she said. As a hospitality major, it would’ve been amazing to have been offered marketing classes.
Automation can even measure the success of event activities and marketing efforts. Chatbots Can Be Used on Many Platforms. Hybrid events are events such as conferences and meetings that have both a physical event and a remote component where attendees can be a part of the event virtually. That is huge! Hybrid Events.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations.
New job roles have emerged during the pandemic to address changes it brought on, including chief remote work officer and head of hybrid work. “We Lee rattled off a few: chief remote work officer, VP of cybersecurity, director of employee wellness, chief sustainability officer, and managing director of revenue growth.
For Danny Stefanic, the metaverse is nothing new — the CEO of 3D virtual and hybrid event platform MootUp started the Virtual Reality Association in Australia nearly 30 years ago. The fundamentals of the metaverse, Stefanic told Convene during a conversation in the metaverse on his MootUp platform, “are the same and have been for decades.”
If you build an event page from the ground up or manage everything in separate platforms, you might miss out on helpful tech that stops you from wasting resources that are best spent in making the event better. Marketing Your Next Event like a Pro. There’s a myriad of tools to use for event marketing, and not all of them are effective.
The day-long presentation mixed content from three in-person hubs—San Francisco Bay Area, New York City and London—along with thousands making up the remote audience from around the world. he asked rhetorically, referencing the pivot his company made from event management to building a platform in a matter of a month.
The day-long presentation mixed content from three in-person hubs—San Francisco Bay Area, New York City and London—along with thousands making up the remote audience from around the world. he asked rhetorically, referencing the pivot his company made from event management to building a platform in a matter of a month.
“The platform that you’re viewing in is built for web conferencing. ” Now, we’re just looking at a broader marketplace of what companies, bands, galas, birthday parties, weddings can utilize those platforms. So you’re going to see people’s screens popping in and out”, adds Andrew.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. For starters, choose technology that handles virtual, hybrid and in-person events on the same platform. Unify branding across all events formats.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. But when you’re dealing with a remote audience, you’re pushing all of that infrastructure onto their end.
In 2020, it was (and still is) all about platforms. Today, platforms are like the new Event Operating Systems. Event marketers and planners are uniquely trusted among stakeholders to understand human behavior; to try new things, guide new opportunities and generate demand for innovation that delivers results.
Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Social media platforms allow us to create and share our own content that attracts attention.
There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event. With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees. The Measure of Success.
And simultaneously, the production aspects pertaining to virtual events will also require attention – the platform, the engagement, and the technology. Very loud sounds and dark rooms make for a great live experience, but not so much for a good remote one. But don’t think about it as planning two different events!
Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.
Parallel , a partner platform that works in tandem with Bluewater as one, unified support for entirely virtual events, says it isn’t about “[replacing] real-world events,” but extending them. Odyssey , an expansive, in-world virtual meeting platform, is hosting large-scale, entirely virtual conferences within an entirely virtual reality.
?? The Best of the Best: Engage From Afar: Virtual Audience Engagement – Keep Your Remote Attendees Happy! One of the best parts of marketing is you never know who your message will reach! Keeping your remote audience engaged and happy! (14-minute Virtual Event Possibilities: How Far Can You Go? Thank you all ??.
Being a marketer who loves analytics just makes me want to know mine even more! Then there are people like my boss, Will who are rewarded for their extreme loyalty to the music streaming platform. Did you know we’re complete remote across the world? What music are you listening to?? This is incredibly accurate!
Should you choose a platform first? Mark is the VP of Marketing of Digital Monitoring Products (DMP). Pull up our MailChimp email marketing and let’s get ready to send an email. “Over the past five years, we’ve used all of the platforms. But where to even begin? And how do you even figure out pricing?
I think the interesting dynamic too of also who’s big in what markets too. These platforms are getting bigger with more and more features.” “Essentially, it’s a platform for people to be able to have interpreters and translators for their events remotely”, explains Will.
In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. First, marketing. “We’re The Numbers.
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