Smart Meetings

MARCH 18, 2025

To truly capture their interest and secure their business, you need a precise, well-crafted digital marketing strategy tailored to their unique needs. Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel.

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Advanced Travel and Tourism

FEBRUARY 21, 2023

it’s critical to have a skilled copy editor, writer, or other content expert on hand to make sure to review and adjust any output created by the platform. A time-saving factor ChatGPT can provide in your content marketing strategy is fast research. One major drawback of ChatGPT in its current state is its frequent “at capacity” status.

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Dana Communications

FEBRUARY 6, 2023

And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. The social giant has become a go-to source for everything from travel inspiration and hotel recommendations to event halls to celebrate your wedding day. monthly active users of the platform, 60% are female, and 40% are male.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Some only utilize one platform and stop there.

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Smart Meetings

NOVEMBER 17, 2022

Webinar session, Joanna Pineda, CEO and chief troublemaker of Matrix Group International , and Jennifer O’Grady, senior director of Design Studio of Maritz Global Events , tackled the Secrets for Engaging Platform-agnostic Association Meetings. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady.

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

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Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Smart Meetings

APRIL 6, 2023

She has been building the platform by using it for her DMC clients and soft launched to others. “As The platform makes it easier to support small local vendors, an authentic touch a lot of planners—and attendees—are looking for right now. That is the vision of Fiona Volmrich, CEO of PURE Local Services, based in Park City, Utah.

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Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Smart Meetings

AUGUST 30, 2024

Welcome to Smart Travel, our weekly column where we share our latest tips and tricks to stay up to date on the can’t-miss news in travel. Today, we explore top travel apps and services, can’t-miss pricing for those planning a South American getaway, new international airline routes and more.

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ETC Corporate

JULY 16, 2021

For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. which will be a one-stop-shop for those considering their travel plans for summer 2021.

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Smart Meetings

AUGUST 10, 2022

Rising prices for business travelers are predicted to continue in 2022 and through 2023, according to a report, “ 2023 Global Business Travel Forecast ,” by travel management platform CWT and Global Business Travel Association. Air Travel To See Sharp Increase. in 2023, following its 3.4% decrease in 2020.

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Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Other social media platforms that rank low as being most effective for DMOs include Twitter/X, Snap, YouTube, and Pinterest.

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The MICE Blog

OCTOBER 21, 2024

I spoke to Isabelle Salau, Multi-Property Director of Sales & Marketing at Frankfurt Airport Marriott Hotel and Sheraton Hotel & Conference Center and she shared with me: ‘We often compete with major European destinations like Madrid, Barcelona, or Warsaw. ‘Our The Sheraton also features 58 meeting rooms and a Conference Center.

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Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

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Smart Meetings

APRIL 6, 2023

United Adds New Non-Stops to 100+ International Cities This Summer to Meet ‘Soaring Overseas Travel Demand’ United Airlines has announced that it will fly to 114 different international cities this summer and has expanded its flying by 25% versus last year to meet the sharp increase in demand for travel outside of the U.S.

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Travel Daily Media

OCTOBER 14, 2024

The post DCT Abu Dhabi to host Inaugural APAC Travel Marketplace on 15-16 October appeared first on TD (Travel Daily Media) Travel Daily Media. The post DCT Abu Dhabi to host Inaugural APAC Travel Marketplace on 15-16 October appeared first on Travel Daily Media.

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Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. This transition presents unique opportunities for inland destinations to capitalize on changing traveler preferences.

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Smart Meetings

JUNE 17, 2022

Designed in collaboration with Tourism Cares , a nonprofit organization dedicated to making the hospitality industry more eco-friendly, this free course is a great first step toward a more sustainable style of travel. Teaching each traveler is important to increase the impact of the course. More Travel-focused Resources.

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Smart Meetings

DECEMBER 26, 2024

Its opening marks the continuation of the all-inclusive trend, showing that travelers continue to demonstrate high interest in all-inclusive resort properties in an expanding list of destinations. The opening of this new property in Tokyo recognizes the continued desire for international travel made accessible.

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Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

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Endless Events

MAY 5, 2022

It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. They require no travel and do not produce as much waste. Event Technology Provides Analytics & Data.

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Advanced Travel and Tourism

AUGUST 20, 2024

In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Economic Downturn: A Budget Travelers Boom Economic downturns tighten wallets, but also spark a surge in budget and localized travel.

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Endless Events

NOVEMBER 24, 2021

logistics : event registration, shipping, paper materials, travel, and attendee communication. marketing efforts : reach your audience through ads, social media, and email marketing. Ask yourself: what is the function of an event platform ? After all, it could even be argued that platforms have become the new venues !

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Smart Meetings

NOVEMBER 19, 2024

Looking for a better booking platform to line up group travel? Sabre and Internova Travel have released a new offering to the market that is worth looking over. Wondering about the future long-term impacts of the travel sector? As always, Smart Travel has you covered on the latest.

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Smart Meetings

APRIL 15, 2025

The way people travel is evolving, with traditional boundaries between business and leisure becoming increasingly blurred. Enter bleisure travel a hybrid trend where professionals combine work commitments with leisure experiences, forging a new category of traveler. trillion by 2033, according to Hotel Tech Report.

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Smart Meetings

JANUARY 6, 2022

Event platform MeetingPlay and meeting management SaaS provider Aventri announced today that they will merge to create a full-service event software company. Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting.

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Smart Meetings

NOVEMBER 26, 2024

Ask for Specifics Dominique DeWitt, CMP, senior event planner, Wounded Warrior Project Dominique DeWitt Dominique DeWitt grew up thinking about the importance of accessible travel accommodations. Look at everything from the attendee perspective, reviewing your platforms and your registration site. Is it tabbable?

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Smart Meetings

NOVEMBER 19, 2024

Looking for a better booking platform to line up group travel? Sabre and Internova Travel have released a new offering to the market that is worth looking over. Wondering about the future long-term impacts of the travel sector? As always, Smart Travel has you covered on the latest.

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Airlines Tourism Tourism Travel 100

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Of course not! We said what we said.)

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Social Media Advertising Trends Media 241

Endless Events

MARCH 15, 2021

No wonder our hosts believe that it feels as if we’ve time-traveled all the way to 2030 in the last 10 months as far as technology goes. As they were forced to enter a completely new market, two types of production companies emerged. They had to find their own platforms, which they knew nothing about.

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Event Apps Virtual Events Platform Online 317

Travel Daily Media

OCTOBER 29, 2024

The post IATA World 100 7628 0 7628 0 0 343 0 --:--:-- 0:00:22 --:--:-- 1546Finance Symposium and IATA World Passenger Symposium start today in Bangkok appeared first on TD (Travel Daily Media) Travel Daily Media. This meeting would be a showcase to enhance [our] positive contribution for the travel industry.

Airlines 101

Airlines Retail Sustainability Platform 101

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Marketing SEO 148

Smart Meetings

JANUARY 11, 2022

Smart Meetings asked Liesl Leary-Perez, vice president of corporate marketing with the virtual and hybrid event platform Hubilo , for lessons that will make all engagements more, well, engaging. When live events first returned, people were excited to be together, but traveling and walking the show floor can be exhausting.

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Endless Events

SEPTEMBER 15, 2021

Virtual event budgets typically don’t include travel costs and have lower registration costs. Translators can log into the event virtually, using a remote simultaneous interpretation (RSI) platform, such as Interprefy. Zoom, for example, allows translators inside the platform to host breakout rooms.

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Virtual Events SEO Events Speakers 317

Advanced Travel and Tourism

SEPTEMBER 14, 2022

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. A Caution on Posting Across Platforms. Most platforms allow an account to cross-post a video onto another platform.

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Smart Meetings

MAY 31, 2022

After two years of testing streaming platforms, meeting professionals are asking for more comprehensive solutions and a number of event technology companies have risen to the challenge. How it impacts you: The more turnkey streaming engagement platforms are, the easier it will be to distribute content more widely.

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