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2018 event marketingtrends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Three Event Trends to Boom This 2018.
In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But dont be fooled: email marketing is not only alive, its thriving. Todays email marketing is dynamic, interactive and cutting-edge. Here are some trends to inspire your next campaign: 1.
But perhaps none other brings as many questions as the infamous choice of platform. And as virtual events kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. One of the worst things you can do is rush into your choice of platform.
The community model has established itself as one of the biggest event trends of 2022. So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms.
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. For each of them, they had to quickly decide whether they truly were a trend or just hype. He’s not too excited about this particular trend, though.
The session was titled ‘Technology Tools and Trends Driving Engagement, Collaboration and Innovation’ And since they talked about event technology trends for 2022 and beyond, the talk is just as relevant today as it was four months ago! Introducing Event Technology Trends 2022. ” Event Platforms 101.
She has been building the platform by using it for her DMC clients and soft launched to others. “As The platform makes it easier to support small local vendors, an authentic touch a lot of planners—and attendees—are looking for right now. We asked Volmrich to share the trends PURE Local Services is seeing.
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Another interesting video trend is watching with no sound. Like what you see?
Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. We surveyed hundreds of #Eventprofs to weigh in on the hottest virtual event trends for 2020. Here we go as we make predictions on the hottest trends to hit virtual events! This will be one of the biggest trends of 2020.
Event tech trends are evolving faster than ever before. The event tech trends we are listing today are being used everywhere at events and behind the scenes in planning. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST.
Now that the celebratory dust has settled, it’s a great time to check out 2022 event trends. Our 22 event trends guide is based on our own extensive research and the knowledge of event professionals hosted on our podcasts. 2022 Event Trends Guide: What You’ll Find. 2022 Event Trends Guide: What You’ll Find.
Event platforms took the events industry by the storm. He says: down with third-party event platforms! He says: down with third-party event platforms! Event platforms unquestionably satisfy event planners’ needs, but are they really the only way to go forward? Third-Party Event Platforms Rule The Industry.
Endless Events’ 2023 Event Industry Trends Guide includes insights based on our years of experience in events and our team’s proprietary research into event trends. First, you’ll get a breakdown of why the marketing landscape is different in 2023 — and no, it’s not just because of COVID. Want a few spoilers?
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
Welcome to another episode of #EventIcons, and this time around we’re talking 2020 event tech trends! In recent past episodes, we covered several 202o trends in the industry, including marketing and design. So now it’s time for the 2020 event tech trends to shine! Starting Off With The Big Questions.
Just like that, we blinked and it’s time to talk about the 2020 event trends. This year we stepped it up and surveyed hundreds of #Eventprofs to weigh in on the hottest trends for 2020. We could list out hundreds of trends but at that point is it even a trend? 2020 Event Trends: Personalization for Attendees.
Here are the 11 event tech trends you don’t want to miss. MAP: Meeting automation platforms offer streamlined analytics, scheduling and digital integration by pulling data from calendars, spreadsheets and contact-management tools, such as Salesforce. Bonus Gee-whiz Trend to Watch. It’s like a pre-con in your pocket.
As event profs it’s critical we stay on top of trends. From design and pop culture to global trends we are expected to know them all. These trends influence the events industry. In todays episode we will be discussing all about event design trends. We want to help keep you up-to-date with the latest and greatest!
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
We sat down with the Maritz team to ask what top event technology trends they see for 2024 and how they will fundamentally change the meeting professional’s job. It’s really a transformational year in terms of how we’re moving and growing,” said Amy Kramer, market and product innovation leader with Maritz.
And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. monthly active users of the platform, 60% are female, and 40% are male. Part of the allure of TikTok to marketers is its simplicity. TikTok has proven to be a platform where trends are created and cultivated every minute.
an interactive video streaming and marketingplatform. When you visit our virtual travel platform, the AI system already knows what you want to see. In a nutshell, we aim to create a seamless and immersive virtual exploration platform that broadens users horizons and provides enriching experiences.
?? The Best of the Best: Comparison: Platforms Are The New Venues…But Is That Enough? Dive into platforms with our So Many Options, So Little Time: Choosing A Digital Events Platform webinar! Some of my marketing teammates also decided to get away this week and take some time to decompress. On the road… again?
Recall that Cisco , which offered WebEx before streaming was cool, purchased Socio and just closed the deal on Slido last month in an attempt to make engagement on the platform seamless. The platform recently announced that it can host up to 50,000 attendees. The big players want to expand their offerings and have the funding to do so.
We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. Our iconic panel Corbin Ball of Corbin Ball & Associates , James Spellos of Meeting U , and Nick Borelli of Borelli Strategies are joining us and weighing in on the event tech trends.
I attended in search of trends shaping U.S. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters. An estimated 1,700 attendees passed through the West Hall doors at Los Angeles Convention Center the second week of December.
We’ll launch an online platform and create an online community on Discord. ” Hybrid Event Trends: Keep Doing Virtual & Bring Back In-Person! . How to promote it, how to market it, how to build it? ” Hybrid Event Trends: Creating Models For The Future. ” And so, VidCon Now was born.
McKinsey & Company has found the biggest trends in hiring for the hospitality industry and developed a method for choosing the best employees. Thanks to the increase in digital booking platforms and hotel apps, many business and leisure guests prefer to check in online rather than with a receptionist. Marketing and PR executives.
New and Renovated Hotels Reflect Top Trends 2025 is a year to get excited for. Behind every property opening in 2025 is a reflection of some of the major hospitality trends we’ve seen grow throughout the past few years, from luxury lifestyle to immersive cultural experiences in sought-after destinations.
You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.
Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.
It was Global Meetings Industry Day a while back so we peeked into the corporate meeting trends and statistics that have shaped the past year. Another highlight is that the number of event-related careers is growing due to the sheer popularity and effectiveness of meetings as both marketing tools and revenue opportunities.
For hotel sales managers, this trend presents both an opportunity and a challenge: to rethink traditional strategies and create innovative solutions that cater to this growing segment of smaller, frequent meetings while maintaining profitability and service excellence. Another key factor is budget optimization.
Enter bleisure travel a hybrid trend where professionals combine work commitments with leisure experiences, forging a new category of traveler. This emerging trend is reshaping the hospitality industry, driven by shifting work cultures, an increasing emphasis on work-life balance, and the rise of “digital nomadism.”
It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Event Platforms Are Turning Into Community Platforms. The Security Benefits Of Event Technology.
Our thriving community includes event planners, marketers, sponsors, technology providers, and more, and we’re all committed to improving our craft and the industry. As part of our ongoing commitment to progress and improvement, we’re changing platforms. And for a while, event tech platforms seemed to share that vision. “As
Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients. People are seeking affordable escapism, and this is where digital marketers can shine. Implement dynamic pricing models on your digital platforms to offer competitive rates.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. From design through debrief, we’ve got you covered with the event technology trends you need to know for success. Discover top event technology trends for planners and venues alike: 1. Live translation.
Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. As we’ve explained in our 2022 Event Trends Guide , in-person venues can be smaller and more local. Event Marketing. Event Staff.
Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Explore 8 actionable ways to take advantage of event marketing on TikTok: 1. Event marketing made simple.
What do economic forecasts, vulnerable leadership, Asia trends, values-driven political actions and global social advocacy have in common? Learn More: Lessons from Leaders with Sherrif Karamat Karamat continued, Because we convene people, we have the power to use this platform that we call business events to impact economic and social change.
No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
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