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Whitepaper Download: The Rise of Vertical Video

Advanced Travel and Tourism

In addition, platforms like TikTok and Instagram Reels have made vertical video not. Download our latest whitepaper to learn the most effective ways to use social channels to drive your tourism marketing. The post Whitepaper Download: The Rise of Vertical Video appeared first on Advance Travel and Tourism.

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Community Model: Year-Round Engagement On Event Platforms

Endless Events

So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several social media platforms.

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MICE professionals

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Download our whitepaper for the full rundown on video – 2022 Travel Trends Forecast.

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Creating a Social Media Strategy in Tourism

Advanced Travel and Tourism

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. A Caution on Posting Across Platforms. Most platforms allow an account to cross-post a video onto another platform.

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Event Predictions for 2025

Convene by PCMA

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Weve already started to use AI to pinpoint geographic markets with the strongest potential for growth and develop targeted campaigns that resonate with local business cultures and preferences.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

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Middle East consumers willing to pay more for sustainable, authentic luxury excursions and accommodation

Travel Daily News

Trends and opportunities within the high-end travel segment will represent key focuses throughout the 30th edition of Arabian Travel Market (ATM), which will run from 1-4 May 2023 at Dubai World Trade Centre (DWTC). The conference will also feature a sustainability category at its annual exhibitor awards for the first time.