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In addition, platforms like TikTok and Instagram Reels have made vertical video not. Download our latest whitepaper to learn the most effective ways to use social channels to drive your tourism marketing. The post Whitepaper Download: The Rise of Vertical Video appeared first on Advance Travel and Tourism.
So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several social media platforms.
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Download our whitepaper for the full rundown on video – 2022 Travel Trends Forecast.
And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. A Caution on Posting Across Platforms. Most platforms allow an account to cross-post a video onto another platform.
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Weve already started to use AI to pinpoint geographic markets with the strongest potential for growth and develop targeted campaigns that resonate with local business cultures and preferences.
This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.
Trends and opportunities within the high-end travel segment will represent key focuses throughout the 30th edition of Arabian Travel Market (ATM), which will run from 1-4 May 2023 at Dubai World Trade Centre (DWTC). The conference will also feature a sustainability category at its annual exhibitor awards for the first time.
Here are a few ideas: VIP dinners and meet-and-greets with industry leaders offer sponsors a platform to engage with key stakeholders, exchange insights, and forge valuable partnerships. Consider scheduling co-branded events and webinars, too, which provide platforms for shared expertise, networking, and lead generation.
Trends and opportunities within the high-end travel segment will represent key focuses throughout the 30 th edition of Arabian Travel Market (ATM), which will run from 1-4 May 2023 at Dubai World Trade Centre (DWTC). The conference will also feature a sustainability category at its annual exhibitor awards for the first time.
The Middle East’s luxury travel market is evolving rapidly, extending beyond opulent experiences to incorporate heritage, innovation and sustainability. Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “By incorporating luxury travel as a sub-theme at ATM 2024, we are aligning our event with the future of travel.
Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-event marketing campaigns. Why Lead Retrieval is Essential for Exhibitors Trade shows stand out as unique platforms in the world of events.
According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. On the event marketing side, when we are setting the strategy for a particular program, we look at several types of data. That applies to us as consumers and it applies to us as individuals.
Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?
He calls it dexterity over literacy Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect with audiences, and streamline workflows. Any hands-on approach is invaluable in marketing, where agility and creativity are critical AI is no different.
Platforms like TikTok and Instagram have revolutionized how destinations are discovered and experienced, creating opportunities for marketers to develop innovative content strategies that resonate with audiences seeking authentic, bite-sized travel inspiration while pushing them to longer form content as either a podcast or a YouTube video.
By automating key processes like attendee matchmaking and offering real-time analytics, event networking platforms are game-changers. With its sophisticated algorithms, the platform analyzes attendee profiles and suggests the best connections, giving attendees a better chance of having those aha! Sounds like a dream, right?
Reading Time: 7 minutes In the high-stakes world of B2B marketing, decision-makers are the ultimate prize. Yet, despite their crucial role, most marketing copy results in a disconnect between intent and impact. Let’s explore the common misconceptions that lead to ineffective marketing copy and the strategies to overcome them.
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