Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. It can be a way to foster further engagement and to prepare for the next event.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Smart Meetings

FEBRUARY 15, 2022

So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? CMO Council found that 57 percent of marketers are in organizations where events are owned and managed by their marketing department and are orchestrated across the company.

Virtual Events 246

Virtual Events Event Marketing Marketing Marketing 246

Smart Meetings

MARCH 25, 2025

Beyond Parks & Rec Photo by Max Whittaker These students are preparing to be managers of people, projects and the design thinking that goes along with that, said Becker, who is a Cal Poly alum and on their advisory board. That is where the power is.

Tourism 204

Tourism Tourism Social Media Conference 204

ADMEI

SEPTEMBER 2, 2024

Credibility in a Competitive Market: The Value of Industry Awards 02 September 2024 In the dynamic world of Destination Management Companies (DMCs), standing out from the crowd isn't just an advantage—it's a necessity. Winning an ADMEI isn't the end—it's the beginning of a powerful marketing narrative.

Marketing 219

Marketing Marketing Destination Management Social Media 219

Smart Meetings

NOVEMBER 25, 2024

Mariela Murphy It’s a four-day Christmas market and holiday festival, running Thursday through Sunday. That said, we’re prepared. I sat down with Murphy to discuss her insights, from coordinating Dickens on Centre to what other planners might learn from her experience. Eming Piansay What typically happens during Dickens on Centre?

Vendor 237

Vendor Logistics Planner Production 237

Pádraic Gilligan

SEPTEMBER 23, 2024

by Pádraic Gilligan, Co-founder, SoolNua & Chief Marketing Officer, SITE There are two terminals now at Dublin airport as annual passenger numbers rush headlong towards a controversial 40m.

Preparation 130

Preparation Events Marketing Marketing 130

Advanced Travel and Tourism

AUGUST 6, 2024

Join “The Future of Third-Party Cookies” for a breakdown of changes impacting our industry and steps marketers should take to prepare. This webinar breaks down the latest news about third-party cookies, offers ideas for ad targeting, and prepares marketers for the future with or without cookies.

Preparation 246

Preparation Tourism Tourism Marketing 246

Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well. Will there be enough engaging activities?

Networking 368

Networking Attendee Social Media Preparation 368

Endless Events

APRIL 10, 2020

The best thing you can do to start this journey off with the right foot is to be prepared. Marketing & Engagement. What kind of marketing do you want to surround your event? Marketing will play a big part at getting people excited about your event. Think about the pre and post-event strategy. Do you have one?

Virtual Events 347

Virtual Events Production Meeting Registration 347

Smart Meetings

JANUARY 31, 2023

But as the meetings industry comes back with a vengeance, it is important for meeting planners to prepare for the unexpected. Failla pointed to vehicle contingencies as an example of the importance of being prepared. preparing with weights, ballasting and alternative locations in mind. You can’t predict it.

Planner 246

Planner Management Meeting Preparation 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

APRIL 1, 2022

Finding, pitching, and keeping event sponsors is not a gamble – it’s a process that event planners need to carefully prepare for. And vice versa – event planners should prepare questions for sponsors too and assess whether they fit their ideal sponsor persona. . Do some market research. Source: Sponseasy.

Sponsors 296

Sponsors Proposal Events Preparation 296

Smart Meetings

NOVEMBER 26, 2024

The industry is at the beginning of evaluating all the touchpoints from marketing and communications to the registration forms from an empathetic eye. That might mean sitting a person in a certain part of the ballroom or warning them about conditions so they can prepare. It is a better experience for all,” she observed.

Registration 246

Registration Transportation Speakers Contracts 246

Smart Meetings

OCTOBER 27, 2023

Preparing for the Exam She remembers, “When I first started out, I was a sponge trying to learn as much as possible.” As she prepared for the exam herself, she turned to vendors for many of her questions. Just last year, she oversaw the marketing and events team. Horan says, “I love what I do.

Certification 246

Certification Preparation Sports Speakers 246

Advanced Travel and Tourism

MAY 15, 2023

As we enter 2023, marketers are getting mixed messages on the economy. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector. 2023 is shaping up to be a great year for travel.

Travel 244

Travel Travel Preparation Tourism 244

Endless Events

JUNE 10, 2022

Event professionals have to come to follow-up meetings after events well-prepared. Or it can also be some missing support for your staff like lack of supplies or time to prepare. You can’t avoid mishaps during events but you can prepare for them. What went wrong? Check Your Event ROI. Send thank-yous. Recap and celebrate.

Meeting 348

Meeting Sponsors Audience Events 348

Endless Events

DECEMBER 4, 2020

Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. All of your hard work in preparing for virtual events will eventually pay dividends, so it is definitely worth putting in the effort.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Smart Meetings

JANUARY 19, 2024

After a few years, she began to prepare. Preparing for the Exam Since the start, Carvalho has been committed to self-education in the events industry. Then, I would just have to go back and read my summaries when preparing for the exam.” When I saw the ‘Pass’ on the screen, it was a great moment of accomplishment for me.

Preparation 264

Preparation Fashion Education Sponsors 264

Smart Meetings

SEPTEMBER 29, 2023

You need creative vision, planning and organization, budget management, marketing, promotion, collaboration, adaptability, time management and, of course, the ability to create a memorable experience,” she says. As she prepared to graduate, she took on a role as a marketing coordinator at a major healthcare company.

Certification 246

Certification Preparation Sponsors Education 246

Smart Meetings

OCTOBER 4, 2024

She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. Crystal Resto Crystal Resto, Hyatt Regency Grand Reserve Puerto Rico Hyatt Regency Grand Reserve Puerto Rico appoints Resto as director of sales and marketing.

Hospitality 246

Hospitality Promotion Proposal Marketing 246

Smart Meetings

OCTOBER 13, 2023

After four years in group sales, she moved quickly through elevating roles: first as director of business travel, then assistant director of sales, then director of sales and finally as director of sales and marketing, her current role at dual-branded AC Hotel Palo Alto and Hotel Citrine , managed by California-based Evolution Hospitality.

Preparation 264

Preparation Hospitality Education Government 264

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. There’s a lot of noise out there about “venue marketing” and you might feel pressure to step up your social media game. You’re marketing to planners who want to transform your space to fit their needs.

Social Media 148

Social Media Media Venue Marketing 148

Advanced Travel and Tourism

JULY 26, 2024

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? In the golden age of cross-site tracking, many marketers shied away from contextual targeting. Our industry is evolving.

Proposal 246

Proposal Regulations Online Tourism 246

ADMEI

DECEMBER 2, 2024

In addition, market dynamics and global factors can significantly impact how far a client's budget stretches. DMCs often find themselves in the role of educators, helping clients understand local market conditions and how to allocate their resources strategically. While the challenges are significant, so are the opportunities.

Destination Management 113

Destination Management Incentives Banking Vendor 113

Endless Events

APRIL 6, 2018

Just like event apps, tech stacks are becoming more and more prominent in helping professionals prepare for events. Each aspect of your event, from the planning and preparation phase to the post-event processes, can be made easier through these integrated technology solutions. Perfect Your Marketing Plan with These Emails.

Conference 260

Conference Event Apps Booking Audience 260

Smart Meetings

FEBRUARY 9, 2024

Scott Kawasaki Scott Kawasaki, Renaissance Honolulu Hotel & Spa Renaissance Honolulu Hotel & Spa appoints Kawasaki as director of sales and marketing. He will lead all the resort’s strategic sales initiatives in key international markets.

Hospitality 264

Hospitality Public Relations Promotion Tourism 264

Advanced Travel and Tourism

JUNE 25, 2024

Record Breaking Travel Forecast In a press release issued by the Transportation Security Administration (TSA), the agency says they are prepared for the highest passenger volumes the agency has ever experienced during the 2024 summer travel season from Memorial Day weekend through Labor Day.

Travel 246

Travel Travel Airlines Transportation 246

ADMEI

SEPTEMBER 12, 2024

It's much easier to prepare for a few targeted meetings than to navigate a sea of strangers. Come prepared with a few go-to conversation starters. Here's how to make the most of them: Prepare a concise "elevator pitch" about your product or service. We introverts often excel at preparation, so leverage this strength.

Networking 232

Networking Preparation Sports Events 232

Smart Meetings

SEPTEMBER 8, 2023

Ingrid Chen Ingrid Chen Rosewood Hotel Group appoints Ingrid Chen as vice president of brand strategy and marketing. She will draw on over 20 years of experience in global brand development and marketing to oversee the group’s marketing, social media and partnerships across their four brands.

Hospitality 246

Hospitality Social Media Consulting Marketing 246

Smart Meetings

FEBRUARY 16, 2024

She brings over 15 years of experience in tourism and experiential marketing. With over three decades of experience in the Hawaii tourism industry, he is well-prepared to oversee and lead all operational departments and to develop and implement strategic plans to achieve growth objectives. Yoshida will serve as director of marketing.

Human Resources 263

Human Resources Hospitality Tourism Tourism 263

Smart Meetings

SEPTEMBER 13, 2023

He will help Thompson Hotels to enter the Texas market with a band, and to establish the hotel as a stylish destination. Hudson joins Thompson Houston as director of sales and marketing. She will help to further the Thompson brand legacy and introduce the new hotel to the Texas market.

Hospitality 246

Hospitality Proposal Management Banking 246

Smart Meetings

MARCH 21, 2025

Consider this: A planner arrives at your hotel for a site visit, and youve prepared a personalized gift waiting for them in their room. They Differentiate Your Property in a Competitive Market With countless hotels vying for the same business, competition among sales directors is fierce.

Booking 130

Booking Retreat Planner Banking 130

Smart Meetings

MARCH 31, 2025

When we consider the multiplier effects, events have a long story arc and broader economic impact than most people realize, said Rebecca Lovell, chief operating officer at Greater Seattle Partners , a public-private partnership marketing to encourage global businesses investment in the area. But think about the multiplier.

Events 130

Events Benefits Retail Panel 130

Smart Meetings

MARCH 28, 2025

market with its inaugural private jet journey, Colors of the World , set to depart in March 2026. The offer comes at a strategic moment, as Southwest prepares to end its long-standing two bags fly free policy on May 28, a change that has frustrated many of its frequent flyers. Aeroluxe Brings Boutique Private Jet Journeys to U.S.

Travel 130

Travel Travel Airlines Automation 130

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform.

Social Media 279

Social Media Media Consulting Sponsors 279

Endless Events

OCTOBER 4, 2022

In marketing, you always need to prove event ROI, especially if you’re accountable to higher-ups or the folks over in accounting. . New accounts (if you do account-based marketing). The problem is that you spend a lot of time and money preparing for this event, and those costs count against how much revenue you take home.

Registration 317

Registration Sponsors Events Trade Show 317