article thumbnail

Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. The Future for Hybrid Events.

article thumbnail

Event Management Versus Event Production: What’s the Difference?

Endless Events

Some call themselves an event production agency, while others are “event management firms.” Let’s dive into the most significant differences between event production versus event management. Event Production Versus Event Management. How Event Production Works. But that’s pretty much where the similarities end.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

45 Questions To Ask Before Meeting With A Virtual Event Production Company

Endless Events

If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Think about them and write them down so you can present them when meeting with a virtual event production company.

article thumbnail

You Need A Production Company For Your Virtual Event And Here’s Why

Endless Events

?? The Best of the Best: Let’s Talk: Virtual Event Platform vs Virtual Event Production Company. ? In this article, Mariana explains what virtual event production companies do and how teaming up with one for your virtual event can be extremely beneficial! ? Learn about every aspect of virtual in our Virtual Events Handbook!

article thumbnail

What is the Future of Event Marketing?

Endless Events

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

article thumbnail

Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. Additionally, they are much more likely to spend money on experiences rather than products. Additionally, they are much more likely to spend money on experiences rather than products.

Marketing 296
article thumbnail

Marketing Virtual Events With Kristin Horstman

Endless Events

As a marketing leader, she focuses on marketing virtual events. And since our host Sarah is the head of marketing of Endless Events, the conversation is all the more worth listening to! Where Marketing & Virtual Events Meet. ” Marketing Virtual Events: Make It Interesting! “The Zoom fatigue is real.