Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Start Being Productive by Optimizing Your Desk.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Endless Events

SEPTEMBER 9, 2022

Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.

Event Marketing 334

Event Marketing Marketing Marketing Events 334

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. User-generated content (UGC) is what it sounds like: content created by people who have used certain products or services. . The TV brand and store won your business simply because a past customer shared about their product.

Benefits 246

Benefits Marketing Marketing Social Media 246

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts.

Marketing 246

Marketing Marketing Travel Travel 246

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. How can you stay top-of-mind without overwhelming your prospects?

Automation 130

Automation Social Media Prospect Booking 130

Endless Events

MAY 20, 2022

Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. Make sure you have the flexibility to bring in any production provider you want and the ability to remove in-house AV restrictions. Event Staff.

Social Media 348

Social Media Virtual Events Events Audience 348

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

APRIL 16, 2019

Joining us is also Doug Sandler, founder, and CEO of TurnKey Podcast Productions. Additionally, Doug has created a system for using podcasts as a marketing tool to monetize their show. Doug Sandler of TurnKey Podcast Productions. 277: ALEX PLAXEN, THE YES MAN OF HITTING GOALS, THE WOW MAN OF SOCIAL MEDIA.

Marketing 234

Marketing Marketing Social Media Events 234

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content?

Benefits 244

Benefits Tourism Tourism Social Media 244

Endless Events

DECEMBER 4, 2020

Whether you choose to put the swag together yourself from an existing collection of products or choose gift ideas for your next conference that are a little out of the ordinary, you are sure to win over every participant. Use Social Media Effectively. Leverage Storytelling To Your Advantage.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content?

Benefits 242

Benefits Tourism Tourism Social Media 242

Social Tables

FEBRUARY 17, 2022

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.

Event Marketing 179

Event Marketing Marketing Marketing Social Media 179

Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ? Click To Tweet.

Proposal 201

Proposal Marketing Marketing Social Media 201

Convene by PCMA

NOVEMBER 28, 2022

As part of our Events Industry Forecast , Convene asked Sara Fellows, director of social media at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.

Social Media 105

Social Media Media Organization Platform 105

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. RSVPs to your next event responded during the event: this event marketing KPIs is crucial for building your own community. Booth visits/product views.

Sponsors 334

Sponsors Platform Events Social Media 334

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

JULY 10, 2020

?? The Best of the Best: Event Marketing: 11 Actionable Virtual Event Marketing Ideas. Until the social media site decides to tighten up its cybersecurity, I will not be joining in on TikTok dance crazes any time soon. We’re here to help you market your virtual event (11-minute read).

Marketing 240

Marketing Marketing Virtual Events Trends 240

Endless Events

OCTOBER 5, 2018

Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of Event Marketing. Is Social Media Marketing Too Hard? Try This Shortcut.

Social Media 232

Social Media Trade Show Automation Events 232

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Endless Events

FEBRUARY 21, 2018

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.

Promotion 214

Promotion Marketing Marketing Automation 214

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Solimar International

DECEMBER 2, 2022

But the explosion of social media platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under social media marketing. Read on to learn the history of how social media changed the tourism industry. Free Marketing Channels.

Social Media 98

Social Media Media Tourism Tourism 98

Endless Events

APRIL 23, 2021

Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. You’re renting studios, hiring technicians, engineers, and production teams. Put Your Videos Out There.

Events 316

Events Social Media Virtual Events Audience 316

Smart Meetings

FEBRUARY 7, 2025

Mgeni Mpolo Mgeni Mpolo, Pendry West Hollywood Pendry West Hollywood appoints Mpolo as director of sales & marketing. With over two decades of experience, he is well-equipped to oversee all aspects of sales and marketing, driving brand awareness and growth and achieving revenue goals across guestrooms, banquets and catering.

Medical Meetings 147

Medical Meetings Sustainability Government Promotion 147

Endless Events

JANUARY 14, 2022

Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. Community marketing, in general, has been around for ages, though, and those who have harnessed its power have enjoyed high rewards. What Is Community Marketing?

Trends 313

Trends Virtual Events Platform Vendor 313

Smart Meetings

JANUARY 17, 2019

Market your conference directly to other companies and feature your video prominently, so executives have a clear idea of the purpose and benefits of attending. Want to promote your conference on social media? Because you have different marketing goals (more website visits? More product purchases? Conclusion.

Conference 242

Conference Social Media Promotion Speakers 242

Bizzaboo

JANUARY 6, 2025

Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly.

Conference 105

Conference Management Automation Social Media 105

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

OCTOBER 9, 2020

In that period, I was so fortunate to get a new position at Endless as the head of marketing. In this episode of Event Brew, the crew talks about two completely perspectives: the side of a hiring event production company and the side of an unemployed event professional. Event Social Media.

Social Media 332

Social Media Virtual Events Events Media 332

Endless Events

FEBRUARY 16, 2018

Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Click To Tweet.

Management 237

Management Event Apps Social Media Events 237

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. It’s about some internal thing.

Conference 194

Conference Marketing Marketing B2B 194

Smart Meetings

MAY 17, 2021

Competing on product is also getting tougher and tougher, as even the most innovative companies in the world—like Uber or Snapchat—eventually get copied. Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos.

Speakers 299

Speakers Social Media Sponsors Communications 299