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Social Media In Events: How It Impacts Us & The Industry

Endless Events

We’re opening the new year of Event Brew with the topic of social media. The past decade saw an insane increase in the widespread use of social media. Because now, they could reach thousands of people specifically targeted for a product or service. What Does Social Media Mean For You?

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45 Questions To Ask Before Meeting With A Virtual Event Production Company

Endless Events

If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Think about them and write them down so you can present them when meeting with a virtual event production company.

MICE professionals

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How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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The Power of TikTok Marketing

Dana Communications

And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. TikTok is one of the fastest-growing social apps to hit the planet. In fact, it could even be more important for brands to have an active presence on TikTok than any other form of social media today.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. Additionally, they are much more likely to spend money on experiences rather than products. Additionally, they are much more likely to spend money on experiences rather than products.

Marketing 296
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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Pre-event Strategies Email Marketing Email is a great channel for marketers to directly connect with event target audiences.

Marketing 264
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IAEE Expo! Expo! Put on a Show for Show Organizers in LA

Smart Meetings

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more.