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We’re opening the new year of Event Brew with the topic of socialmedia. The past decade saw an insane increase in the widespread use of socialmedia. Because now, they could reach thousands of people specifically targeted for a product or service. What Does SocialMedia Mean For You?
If you’re planning a virtual event, you’ll want to have a meeting with a virtual event production company ASAP. But going into a meeting with a virtual event production company unprepared will only drag on the process. Think about them and write them down so you can present them when meeting with a virtual event production company.
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. TikTok is one of the fastest-growing social apps to hit the planet. In fact, it could even be more important for brands to have an active presence on TikTok than any other form of socialmedia today.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. Additionally, they are much more likely to spend money on experiences rather than products. Additionally, they are much more likely to spend money on experiences rather than products.
No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Pre-event Strategies Email Marketing Email is a great channel for marketers to directly connect with event target audiences.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more.
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Start Being Productive by Optimizing Your Desk.
Marketing has changed significantly over the last 10 to 15 years. Content marketing has seen a boom in activity. Twenty years ago, content marketing was what people wanted to be doing. What’s next for the future of event marketing? on the horizon, the internet is changing, and marketing for events must keep up.
Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.
You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. Getting sponsors is one of the most important parts of the event’s pre-production. However, recruiting sponsors requires an entirely different marketing campaign.
If you’re not already using user-generated content for your marketing strategy, the time to start is now. User-generated content (UGC) is what it sounds like: content created by people who have used certain products or services. . The TV brand and store won your business simply because a past customer shared about their product.
Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Research shows that customers prefer supporting businesses associated with charitable causes and are willing to pay more for products and services contributing to humanitarian efforts.
And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.
The answer lies in drip email marketing campaigns. Despite the rise of socialmedia and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from socialmedia. How can you stay top-of-mind without overwhelming your prospects?
Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. Make sure you have the flexibility to bring in any production provider you want and the ability to remove in-house AV restrictions. Event Staff.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Joining us is also Doug Sandler, founder, and CEO of TurnKey Podcast Productions. Additionally, Doug has created a system for using podcasts as a marketing tool to monetize their show. Doug Sandler of TurnKey Podcast Productions. 277: ALEX PLAXEN, THE YES MAN OF HITTING GOALS, THE WOW MAN OF SOCIALMEDIA.
Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2
Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and socialmedia is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content?
Whether you choose to put the swag together yourself from an existing collection of products or choose gift ideas for your next conference that are a little out of the ordinary, you are sure to win over every participant. Use SocialMedia Effectively. Leverage Storytelling To Your Advantage.
Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and socialmedia is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content?
Event promotion and socialmedia have always been a match made in heaven. Event marketing on TikTok is no different. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level. Event marketing made simple. Try Tiktok Paid Ads.
To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. Trust and cooperation: games are incredible platforms for social networking, collaboration and interaction.
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. What Changed Under GDPR ? Click To Tweet.
As part of our Events Industry Forecast , Convene asked Sara Fellows, director of socialmedia at mdg, to pick which social-media channels she thinks are best for promoting events. User statistics came from Sprout Social.). Here’s what she had to say. Instagram. 2 billion monthly global active users.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. RSVPs to your next event responded during the event: this event marketing KPIs is crucial for building your own community. Booth visits/product views.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
?? The Best of the Best: Event Marketing: 11 Actionable Virtual Event Marketing Ideas. Until the socialmedia site decides to tighten up its cybersecurity, I will not be joining in on TikTok dance crazes any time soon. We’re here to help you market your virtual event (11-minute read).
Think NFC for checking into talks, virtual reality for product demos, and augmented reality for networking sessions. Review our free production guide infographic and level up your AV tech knowledge. The Many Challenges of Event Marketing. Is SocialMediaMarketing Too Hard? Try This Shortcut.
The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.
And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. It’s with good reason that 31% of marketers believe event marketing is the most effective marketing channel.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
But the explosion of socialmedia platforms between 2006 and 2010 connected individuals around the world like never before, paving the way for another industry upheaval under socialmediamarketing. Read on to learn the history of how socialmedia changed the tourism industry. Free Marketing Channels.
Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. You’re renting studios, hiring technicians, engineers, and production teams. Put Your Videos Out There.
Mgeni Mpolo Mgeni Mpolo, Pendry West Hollywood Pendry West Hollywood appoints Mpolo as director of sales & marketing. With over two decades of experience, he is well-equipped to oversee all aspects of sales and marketing, driving brand awareness and growth and achieving revenue goals across guestrooms, banquets and catering.
Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. Community marketing, in general, has been around for ages, though, and those who have harnessed its power have enjoyed high rewards. What Is Community Marketing?
Market your conference directly to other companies and feature your video prominently, so executives have a clear idea of the purpose and benefits of attending. Want to promote your conference on socialmedia? Because you have different marketing goals (more website visits? More product purchases? Conclusion.
Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly.
Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.
In that period, I was so fortunate to get a new position at Endless as the head of marketing. In this episode of Event Brew, the crew talks about two completely perspectives: the side of a hiring event production company and the side of an unemployed event professional. Event SocialMedia.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Click To Tweet.
That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. It’s about some internal thing.
Competing on product is also getting tougher and tougher, as even the most innovative companies in the world—like Uber or Snapchat—eventually get copied. Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos.
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