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Aron Backstrm, the companys vice president, product and loyalty, pointed to the personal connections the program fosters, saying, One of the most remarkable things about the first Destination Unknown trip was seeing how quickly complete strangers formed connections.
Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas.
Read More : Neuroinclusion: Events for Everyone Sustainability is like cooking with ingredients sourced close to home, with a respect for the earth that nourishes us. Khris Baizen is a visionary in brand storytelling and experiential marketing, dedicated to crafting narratives that resonate deeply with audiences.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The winners were announced during the Award ceremony that took place in Athens, Greece, on 21 st October 2021.
Sustainability has been shaping society for quite some time now, and we’re seeing examples of it incorporated into wellness and hospitality more and more each year. In addition, according to Booking.com’s 2023 Sustainable Travel Report , approximately 76% of respondents want to travel sustainably over the next 12 months.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Holograms as Speaker Catcher “The No. How do they learn?
The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. Celebrating #smartwomeninmeetings because it elevates everyone!
If you need a splash of nature, Denny Park has walking paths between flower beds and trees and hosts a farmer’s market on Saturday mornings. . Live jazz, yoga classes, craft markets and art exhibits are frequent fixtures that attract locals and guests. Sustainability is at the root of Element Philadelphia.
We are beyond the halfway point as an industry in prioritizing sustainability, if you go by the 14th Global Forecast from Amex GBT Meetings & Events forecast. Nearly double the percentage of Meetings Market Survey respondents — 60 percent vs. 31 percent in 2023 — are including sustainability requirements in their RFPs.
It also creates demand for hotel staff, local tour guides, transportation services, and even temporary tech support for event production. Sustainable Growth : Forward-thinking DMCs are at the forefront of promoting sustainable tourism practices, ensuring long-term economic health.
Thiago Araujo Thiago Araujo, BCD Meetings & Events BCD Meetings & Events welcomes Araujo as global sustainability director. He brings over 15 years of experience working at the intersection of sustainability, business development and strategic leadership.
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. More events with more events mean more food, room blocks, entertainment, production equipment, and travel – and those all cost extra money. Higher Event Production Costs & Standards. The Rise of Energy Costs .
Sustainability by definition is meeting the needs of the present without compromising those of the future. While several years ago that may have been true, new technology has made it much easier and less costly to implement sustainable practices at events. Similar to LED technology, this has reduced waste and heat output.
Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.
The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings.
She brings extensive experience in live event production, finance, operations and sustainability. Most recently having served as EVP of production at MAS, he brings a comprehensive understanding of creative and production complexities as well as the importance of key partners and team building.
As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater. To craft a compelling marketing campaign for your tourism offerings, one must delve into the profound craft of storytelling marketing. What is storytelling in sustainable destination and tourism marketing?
Companies and customers have utilized these exhibitions to buy and sell products and exchange ideas globally. As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Trade shows have been a crucial aspect of the business world for centuries.
Softer Productivity In recent years, wellness has become the star of the show. They’ve termed this concept Softer Productivity. There is a space for a much softer productivity that still allows you to deliver, but to do it in your own time and in your own way.” Sustainability isn’t only about reducing emissions.
“One of the main concerns when talking about sustainability is to be sure we use the most sustainable option…and we use as little waste as possible,” says Sophie Tuviahu, vice president of business development for UBQ. We can supply the most climate-positive kind of plastic material…that are used in event production.”.
Its 2021 DestinationNEXT Futures Study points the way for these destination organizations to rebuild their visitor economies while creating “more sustainable destinations and enriching their communities.”. Sustainable development: destination and product development to marry people, planet, profit and policy.
Professional Titles: Production Management Titles – Learn How to Get Them Right! Protecting the Environment: Sustainability in Events – Recognizing The Social & Human Impact of the Industry. ? As a marketer, I sometimes wonder if emails like these are opened during the holiday season. 11-minute video).
It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Supports Sustainability. Planners who strive to plan truly sustainable events can use technology solutions to curb the effect that the events industry has on the environment. .
He brings a dedication to sustainability and social impact with purpose-led initiatives, and has been recognized as one of Rosewood’s Impact Trailblazers. Smith brings over 15 years of experience to her new role as director of sales and marketing.
From what products to put in gift bags and what type of resort to choose, to what experiences groups can enjoy together to maximize wellness, these trends are what spa, resort and wellness pros are talking about now. These trends have relevance for planners in a variety of ways. Next on the horizon: medical marijuana treatments.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. RSVPs to your next event responded during the event: this event marketing KPIs is crucial for building your own community. Booth visits/product views.
Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly.
As producers of events across the world, we have a front-row seat on how brands are bringing their marketing strategies and purpose-driven initiatives to life and witnessed how these two are capturing hearts and minds of audiences, capitalizing on evolving trends and inventing new ways to connect. Cause-related marketing at events isn’t new.
Since it began, the company has received backing from many organizations around the globe, including Notified, Emerald Expeditions, Reed Expeditions, Clarion Events and Informa Markets, which hosts the annual World of Concrete in Las Vegas , among others. Read More : Virtual and Hybrid Meeting Tech Updates You Need Now. “As
Similarly, Southwest Business Meetings product offers discounted fares, incentives and even name changes for groups of 25 or fewer. Meetings products have evolved over the years,” explained Doreen Burse, senior vice president of worldwide sales with United. Old-school seat-blocking didn’t work for airlines or travelers. Covid Shifts.
SANDRA CARVAO Chief of Market Intelligence & Competitiveness, World Tourism Organization (UNWTO) “Jack be nimble, Jack be quick…” Since 2020, destination marketers have had plenty of practice with skills like pivoting and flexibility. Watching consumer travel trends to stay ahead of the curve is essential for a nimble organization.
So why not be the one who takes the first step into more engaging, sustainable events that can connect thousands of people from around the world at lower costs and increased flexibility? What are your marketing and financial goals? Market research can be a powerful tool here. Determine Your AV And Production Needs.
credit: Shutterstock The central goal is for a 60% reduction in the production of plastics by 2040 to lead to the larger goal of a plastic-free future. But in recent years, sustainability has grown from a niche topic to a central focus in the industry. Beach pollution at Kuta beach, Bali. February 2017. Where Do We Go from Here?
There’s a lot happening in Stuttgart right now, especially in its transformation into a leading destination for sustainable events. It drew over 2000 participants dedicated to sustainable urban development. The hotel has a strong commitment to sustainability through its Gold DEHOGA sustainability certification.
One of the main appeals of the CES in general was sorely missing: the visitors couldn’t try out innovative new products themselves. It’s touching and feeling the product, seeing it in person,” Brandt sums up. “Products that would or could have normally been announced at the CES were done in their own events. .”
A quest to find sustainable event experts leads to an emerging wine region in California’s Central Coast It’s not your imagination. This is more than a sustainability moment for meetings. Food & Wine called the region the “Wild West” when it comes to wine production because of the creative approach to growing and blending.
I very much believe that DEI and sustainability go hand in hand, you can’t have one without the other,” says Rory Archibald, the founder of New Intent. The UN SDGs (United Nations’ Sustainable Development Goals) were created in 2015 as ‘blueprint for peace and prosperity for people and the planet.’
Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC).
The post Hilton wins first-ever Sustainable Stand Award at 30th edition of Arabian Travel Market appeared first on TD (Travel Daily Media) Travel Daily. In addition to Hilton, the ATM 2023 Best Stand Awards judges commended a number of other exhibitors for their sustainable efforts.
Connecting the urban city environment and local ingredients is the Ferry Plaza Farmers Market. Operating since 1993 by the nonprofit organization Foodwise, the Farmers Market provides visitors with a taste of a sustainability-focused culinary scene San Francisco has become famous for.
Many Canadian vendors have focused on elevated food and beverage options to stand out in an increasingly competitive global market for meetings and events. SM: What are some innovative approaches to considerations such as sustainability, diet preferences, and local history? Lawrence Market, Danforth, and Queen Street.
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