Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach.

Tourism 255

Tourism Tourism Promotion Hospitality 255

Smart Meetings

OCTOBER 25, 2024

Stephanie Byington Stephanie Byington, Visit Seattle Byington is appointed as Visit Seattle ’s Senior Vice President and Chief Marketing Officer. She also brings extensive experience in the travel and tourism space, with past roles such as vice president of marketing and product development as TCS World Travel.

Sustainability 130

Sustainability Public Relations Hospitality Promotion 130

DCI

MARCH 31, 2022

Development Counsellors International (DCI) is thrilled to announce the promotion of Kat Saunders to Executive Vice President, Client Strategy. . Since then, DCI’s talent attraction marketing services have evolved to include websites, marketing strategies, brands, media relations, advertising, and social media campaigns.

Promotion 94

Promotion Public Relations Advertising Social Media 94

DCI

DECEMBER 19, 2022

Development Counsellors International (DCI) is pleased to announce the promotion of Hanna Gbordzoe to Vice President of Content & Social. She leads an ever-growing team with her vast knowledge of digital marketing trends. This expertise is parlayed across content marketing for holistic blog and email marketing programs.

Promotion 75

Promotion Social Media Public Relations Media 75

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Sports 233

Sports Promotion Sustainability Public Relations 233

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Smart Meetings

OCTOBER 20, 2023

Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi.

Hospitality 264

Hospitality Public Relations Incentives Management 264

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Build out an ecosystem of in-market multipliers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

The Abbi Agency

JANUARY 23, 2023

” – Bridgette Menist, Junior Account Executive Carmel-by-the-Sea “The goal is to promote Carmel-by-the-Sea as a top rated, world renowned destination. Securing this feature in a high level, nationwide publication exposed Carmel-by-the-sea to the UK tourism market, increasing the likelihood of off season travel.

Airlines 130

Airlines Public Relations Travel Travel 130

Smart Meetings

MAY 3, 2024

Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal. He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.

Social Media 264

Social Media Hospitality Tourism Tourism 264

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Words Matter Cautioning against the pitfalls of “inside baseball” terms in marketing copy is nothing new at mdg.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Smart Meetings

AUGUST 24, 2021

She also worked as area director of sales and marketing for Shangri-La Hotels and Resorts’ properties in Toronto and Vancouver; before this, she worked with Destination Toronto as director of citywide sales and event management. Westdrift Manhattan Beach in California named Jones director of sales and marketing. Diego Oviedo.

Travel 246

Travel Travel Public Relations Management 246

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Ron Eifert has been promoted to the role of director of sales.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

Interface Tourism Spain

AUGUST 1, 2023

During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.

Tourism 52

Tourism Tourism Marketing Marketing 52

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Travel Daily Media

JULY 15, 2019

The post PATA expands knowledge of the outbound Chinese MICE market appeared first on TD (Travel Daily Media) Travel Daily. The aim of the workshop was to deliver a deeper understanding of the Chinese market and provide our participants the practical tools and skills to increase their share of this highly lucrative segment.”.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

JANUARY 17, 2024

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

Public Relations 52

Public Relations Hospitality Promotion Tourism 52

Travel Daily Media

SEPTEMBER 4, 2024

Aiming to provide solutions and policies to drive sustainable tourism development ITE HCMC 2024 is proud to be a prestigious tourism Expo, gathering hundreds of senior leaders and tourism experts from domestic and international markets for in-depth seminars and forums.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Travel Daily Media

AUGUST 29, 2023

The Chinese market is traditionally one of the most significant markets to the Maldives tourism industry. Since then, we have observed a remarkable growth in the arrivals from the Chinese market. market share of incoming arrivals. The first direct flight from China arrived in January 2023 following a 3-year hiatus.

Travel 97

Travel Travel Public Relations Social Media 97

Eventbrite

MARCH 24, 2022

Sponsorship is a multi-billion dollar industry, and its annual growth has surpassed advertising and other forms of marketing, including public relations, direct marketing, and promotions.

Public Relations 98

Public Relations Trade Show Advertising Sponsors 98

Convene by PCMA

JULY 31, 2024

Stephanie Byington Visit Seattle has appointed veteran Seattle marketing executive Stephanie Byington as its new senior vice president and chief marketing officer. Angela Showley Kessler, a Southeast-based hospitality group, has named Angela Showley as its vice president of marketing and revenue.

Public Relations 52

Public Relations Advertising Social Media Hospitality 52

The Abbi Agency

JUNE 9, 2021

Our approach to promoting this type of work varies based on each development’s unique set of goals, messaging, audiences and purpose. But Foothill expanded on this community hub ideology by picking future-proof tenants like a CVS with on-site medical facilities and one of South Reno’s first health-oriented grocers: Sprouts Farmers Market.

Public Relations 162

Public Relations Retail Audience Media 162

Convene by PCMA

JUNE 5, 2024

In his new role, Helms will oversee group and event sales efforts, event planning, marketing, public relations, and hotel activations. Bertha Crucet Miami Marriott Biscayne Bay has appointed Bertha Crucet as director of sales and marketing. Most recently, Crucet served as sales leader for Marriott Multi-Hotel Sales South.

Public Relations 52

Public Relations Hospitality Promotion Marketing 52

Convene by PCMA

MAY 29, 2024

She will sell and market Atlanta as a destination for group meetings with 251–1,200 rooms on peak night. Erica Thorne Erica Thorne has been appointed director of sales and marketing at the Sandbourne Santa Monica. Bobby Smith Bobby Smith has been named director of sales and marketing at the Cambria Hotel Nashville Midtown.

Public Relations 52

Public Relations Trade Show Social Media Hospitality 52

Convene by PCMA

MAY 1, 2024

Dani Schneider and Abby Feltzer Choose Lansing has announced a promotion and a new hire. Dani Schneider, CTA, has been promoted sales manager after previously serving as Choose Lansing’s sales and services coordinator. Selena Coles Visit Williamsburg has named Selena Coles as its new public relations specialist.

Public Relations 52

Public Relations Sports Sustainability Promotion 52

DCI

AUGUST 17, 2023

When it comes to measuring campaign success, destination marketers often default to raw data that fails to tell the entire story – or even the right story. Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations.

Public Relations 74

Public Relations Advertising Communications Communications 74

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Convene by PCMA

OCTOBER 4, 2023

Louise Bang and Diana Plazas-Trowbridge Marriott International has appointed Louise Bang as their new chief sales and marketing officer for the Caribbean and Latin America. Previously, she served as regional vice president of sales and distribution for the region.

Public Relations 52

Public Relations Promotion Venue Management 52