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Why Email Marketing Still Delivers for the Travel & Tourism Industry

Dana Communications

In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But dont be fooled: email marketing is not only alive, its thriving. Todays email marketing is dynamic, interactive and cutting-edge. Lets explore why and how to make the most of it.

Tourism 130
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2024 KTIA Annual Conference Recap

Advanced Travel and Tourism

The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. Bourbon is a huge tourism driver within Kentucky, and tourism numbers are up within the state. Kentucky is more than just bourbon and horses.

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Smart Moves at Destinations International, Fairmont Dallas and More

Smart Meetings

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.

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What Can Experiential Marketing Do for You?

Dana Communications

Its experiential marketing. Experiential marketing is the process of creating an experience for the customer that stands out in a crowd rather than approaching them through more standard marketing practices. That is not to suggest that experiential marketing should act as a replacement for traditional forms of advertising.

Marketing 130
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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

Promoting Inclusive, Welcoming Local Attitudes Could Moderate Reactions to Federal Actions Americans reading about the flurry of activity out of Washington, D.C., As airlift continues to strengthen and expand, there are more opportunities to promote rural and lesser-known destinations.

Trends 244
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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.

Tourism 130
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Smart Moves at Travel Portland, Metro Toronto Convention Center and More

Smart Meetings

Megan Conway Megan Conway, Travel Portland Travel Portland has named Conway as president and CEO, promoting her from her earlier role as chief strategy officer. He brings over two decades of experience in sales, marketing, hotel operations and business development and a track record of success. region at Visit Denver.

Travel 246