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The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. Bourbon is a huge tourism driver within Kentucky, and tourism numbers are up within the state. Kentucky is more than just bourbon and horses.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.
Megan Conway Megan Conway, Travel Portland Travel Portland has named Conway as president and CEO, promoting her from her earlier role as chief strategy officer. He brings over two decades of experience in sales, marketing, hotel operations and business development and a track record of success. region at Visit Denver.
For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! The digital assets for the New Jersey Division of Travel and Tourism’s regular and co-op efforts below illustrate this concept.
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. Before COVID-19 hit, the travel and tourism industry was responsible for one in four jobs created throughout the world. It was a vast, growing market. .
Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.
Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x Let’s dive right in!
We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism. THC in CO As one of the first states to legalize recreational marijuana, Colorado has been riding the high of cannabis tourism for years. 117 or lkaniper@danacommunications.com today.
Here are some thoughts on leveraging your short-term rentals in tourismmarketing. Promote Your Destination as a Place to Relocate. DMOs can leverage STRs to promote a destination as a place to build a life and grow a career. DMOs can leverage STRs to promote a destination as a place to build a life and grow a career.
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations.
DMCs – The Unsung Heroes of Local Economies 09 January 2025 In the bustling world of tourism and events, there's a remarkable force silently shaping the economic landscapes of destinations worldwide: Destination Management Companies (DMCs). Hotels fill up, restaurants buzz with activity, and transportation services kick into high gear.
Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.
At an award ceremony hosted in Prague by Czech Tourism on November 15, the European Travel Commission (ETC) and Eurail B.V. honoured recipients at the second ever Best European Rail Tourism Campaign Awards. The awards recognise the marketing campaigns that best promoted rail travel as a sustainable tourism model.
And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too. Chances are your audience can.
Suffice it to say, the general public in both North America and Canada are eager to travel while also welcoming tourism and events back to their respective communities much in the vein of the storied “before times.” with two-thirds of Canadian sentiment pointing to the approval of boosting tourism, regardless of resident age.
Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.
We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Not a problem!
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. Perhaps the most compelling segment of the conversation centered on brand importance in destination marketing.
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Louis , bringing over two decades of leadership in travel and tourism. Both in his most recent position as CEO of Discover Puerto Rico, and earlier, his 20 years as president & CEO of the Myrtle Beach Area Convention & Visitors Bureau, his work significantly expanded tourism and the tourism economy. He now joins St.
Louisville Tourism has promoted Morgan and Lundy to marketing manager roles and hired Clements as convention sales assistant. Morgan now handles promotion and initiative marketing for tourism in the organization. Lundy now handles marketing for the convention sales and destination service departments.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
These professionals will lead the county’s approach to regenerative tourism, supporting the local community while providing meaningful experiences for visitors. Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director.
Meyer is promoted to the role of vice president of government and industry relations. She will continue to focus on overall partner investment in marketing programs, education and events. promotes Pratt to the role of chief business development officer. Cara Pratt Cara Pratt, CSI DMC CSI DMC, Inc.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.
Visitors can immerse themselves in the bustling markets, savor the local delicacies, and engage with the warm and hospitable locals. This case study explores the process of setting up a tourism development project for Cox’s Bazar. In recent years, Cox’s Bazar has experienced huge growth in tourism.
Scott Kawasaki Scott Kawasaki, Renaissance Honolulu Hotel & Spa Renaissance Honolulu Hotel & Spa appoints Kawasaki as director of sales and marketing. Throughout his career, he has developed expertise across various sectors of the tourism industry, including convention and meeting sales and destination partner relations.
As a consequence of the COVID-19 pandemic, coupled with ongoing challenges posed by climate change and ensuring sustainability, tourism globally is in a critical period of transition. Recognising this, the European Travel Commission (ETC) has released a report: “ The Changing Tourism Environment and Its Impact on the Work of NTOs ”.
He has held sales and marketing directorships at The Ritz-Carlton Maui, Kapalua, Starwood Hotels & Resorts in Maui, The St. Mancuso has been in event, tourism and hospitality sales for over a decade. Most recently, Mancuso was director of convention sales and development at Visit El Paso, the Texas destination’s tourism bureau.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
PRA , a corporate event planning company in Chicago, has promoted Breining to global sales director. Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Lindsay Breining. Indy Dodanwala.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
It’s been the journey of a lifetime and the greatest professional honor to promote and market the city that I love. See also : Maritz Is Reinventing What’s Next in Seattle. See also : Maritz Is Reinventing What’s Next in Seattle.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. Cultural & Heritage Marketing Council.
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As vice president of communications, Smith will draw on his over two decades of experience in strategic communications and corporate affairs to lead the organization’s global communications strategy, enhance its brand and extend its reach and impact across the tourism industry. Wells takes on the role of social inclusion manager.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
Joe Mauro Joe Mauro, Ritz-Carlton Boston The Ritz-Carlton, Boston , appoints Mauro as director of sales & marketing. De la Porte des Vaux assumes the role of vice president of marketing for North America. Jason Sojka Jason Sojka, Louisville Tourism Louisville Tourism appoints Sojka as vice president of convention development.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
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