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2024 KTIA Annual Conference Recap

Advanced Travel and Tourism

The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. Bourbon is a huge tourism driver within Kentucky, and tourism numbers are up within the state. Kentucky is more than just bourbon and horses.

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Smart Moves at Destinations International, Fairmont Dallas and More

Smart Meetings

Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.

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Yes, it’s Terrific, but is it Trail-Worthy?

Dana Communications

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.

Tourism 130
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Smart Moves at Travel Portland, Metro Toronto Convention Center and More

Smart Meetings

Megan Conway Megan Conway, Travel Portland Travel Portland has named Conway as president and CEO, promoting her from her earlier role as chief strategy officer. He brings over two decades of experience in sales, marketing, hotel operations and business development and a track record of success. region at Visit Denver.

Travel 246
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The 5 Surefire Benefits of Co-Op Marketing Programs for Destinations

Dana Communications

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! The digital assets for the New Jersey Division of Travel and Tourism’s regular and co-op efforts below illustrate this concept.

Benefits 246
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. Before COVID-19 hit, the travel and tourism industry was responsible for one in four jobs created throughout the world. It was a vast, growing market. .

Marketing 264
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The Benefits of Utilizing User-Generated Content for Tourism

Dana Communications

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

Benefits 244