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In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But dont be fooled: email marketing is not only alive, its thriving. Todays email marketing is dynamic, interactive and cutting-edge. Lets explore why and how to make the most of it.
The fine folks at Visit Northen Kentucky in conjunction with the Kentucky Tourism Industry Association showed that fact off in style last week at their annual conference. Bourbon is a huge tourism driver within Kentucky, and tourism numbers are up within the state. Kentucky is more than just bourbon and horses.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
Its experiential marketing. Experiential marketing is the process of creating an experience for the customer that stands out in a crowd rather than approaching them through more standard marketing practices. That is not to suggest that experiential marketing should act as a replacement for traditional forms of advertising.
Promoting Inclusive, Welcoming Local Attitudes Could Moderate Reactions to Federal Actions Americans reading about the flurry of activity out of Washington, D.C., As airlift continues to strengthen and expand, there are more opportunities to promote rural and lesser-known destinations.
Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.
Megan Conway Megan Conway, Travel Portland Travel Portland has named Conway as president and CEO, promoting her from her earlier role as chief strategy officer. He brings over two decades of experience in sales, marketing, hotel operations and business development and a track record of success. region at Visit Denver.
“They need to be included in the conversation and engaged with the tourism industry to develop an understanding of the value of travel and tourism,” according to a recent Destinations International (DI) and Longwoods International survey, National Resident Sentiment Towards Tourism. They have a role to play in our community.
For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! The digital assets for the New Jersey Division of Travel and Tourism’s regular and co-op efforts below illustrate this concept.
Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. Before COVID-19 hit, the travel and tourism industry was responsible for one in four jobs created throughout the world. It was a vast, growing market. .
Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.
Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.
The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x Let’s dive right in!
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations.
We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism. THC in CO As one of the first states to legalize recreational marijuana, Colorado has been riding the high of cannabis tourism for years. 117 or lkaniper@danacommunications.com today.
Here are some thoughts on leveraging your short-term rentals in tourismmarketing. Promote Your Destination as a Place to Relocate. DMOs can leverage STRs to promote a destination as a place to build a life and grow a career. DMOs can leverage STRs to promote a destination as a place to build a life and grow a career.
DMCs – The Unsung Heroes of Local Economies 09 January 2025 In the bustling world of tourism and events, there's a remarkable force silently shaping the economic landscapes of destinations worldwide: Destination Management Companies (DMCs). Hotels fill up, restaurants buzz with activity, and transportation services kick into high gear.
At an award ceremony hosted in Prague by Czech Tourism on November 15, the European Travel Commission (ETC) and Eurail B.V. honoured recipients at the second ever Best European Rail Tourism Campaign Awards. The awards recognise the marketing campaigns that best promoted rail travel as a sustainable tourism model.
European tourism bodies providing the essential leadership to reassure consumers that safe and seamless travel is possible in summer 2021. Leading by example, the heads of European national tourism boards met in person for the first time since the start of the pandemic to show Europe’s readiness to restart travel and tourism.
And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too. Chances are your audience can.
Suffice it to say, the general public in both North America and Canada are eager to travel while also welcoming tourism and events back to their respective communities much in the vein of the storied “before times.” with two-thirds of Canadian sentiment pointing to the approval of boosting tourism, regardless of resident age.
Tourism Cares is rewarding them for their beautification of Florida’s most popular tourism city. This year’s event, set in Orlando, was kicked off with a strong environmental angle courtesy of Tourism Cares. This program is providing education and resources for community leaders across Columbia to develop tourism experiences.
Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.
We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Not a problem!
If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. In 2020, over 3.6
Louis , bringing over two decades of leadership in travel and tourism. Both in his most recent position as CEO of Discover Puerto Rico, and earlier, his 20 years as president & CEO of the Myrtle Beach Area Convention & Visitors Bureau, his work significantly expanded tourism and the tourism economy. He now joins St.
The focus was on addressing current tourism challenges and providing targeted training for participants. The event offered infotainment on sustainability and artificial intelligence, a generational dialogue between young and experienced tourism professionals and a discussion platform on the future of flying.
Kevin Siegrist has been appointed director of sales and marketing at Kimpton Palladian Hotel in Seattle. Kimberly Simone has been promoted to vice president of sales and marketing at Mohegan Sun. Rosy Merlino has been appointed director of sales and marketing at The Ritz-Carlton New York, NoMad.
Regenerative Tourism When sustainable travel just won’t cut it, the most conscientious wanderlusters can turn to regenerative tourism. Marketing a destination? So give them some marketing love! Actively promote their local cuisine, unique experiences and top attractions. Who’s already doing it well?
Louisville Tourism has promoted Morgan and Lundy to marketing manager roles and hired Clements as convention sales assistant. Morgan now handles promotion and initiative marketing for tourism in the organization. Lundy now handles marketing for the convention sales and destination service departments.
As a consequence of the COVID-19 pandemic, coupled with ongoing challenges posed by climate change and ensuring sustainability, tourism globally is in a critical period of transition. Recognising this, the European Travel Commission (ETC) has released a report: “ The Changing Tourism Environment and Its Impact on the Work of NTOs ”.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
Meyer is promoted to the role of vice president of government and industry relations. She will continue to focus on overall partner investment in marketing programs, education and events. promotes Pratt to the role of chief business development officer. Cara Pratt Cara Pratt, CSI DMC CSI DMC, Inc.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. Perhaps the most compelling segment of the conversation centered on brand importance in destination marketing.
Visitors can immerse themselves in the bustling markets, savor the local delicacies, and engage with the warm and hospitable locals. This case study explores the process of setting up a tourism development project for Cox’s Bazar. In recent years, Cox’s Bazar has experienced huge growth in tourism.
Scott Kawasaki Scott Kawasaki, Renaissance Honolulu Hotel & Spa Renaissance Honolulu Hotel & Spa appoints Kawasaki as director of sales and marketing. Throughout his career, he has developed expertise across various sectors of the tourism industry, including convention and meeting sales and destination partner relations.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
He has held sales and marketing directorships at The Ritz-Carlton Maui, Kapalua, Starwood Hotels & Resorts in Maui, The St. Mancuso has been in event, tourism and hospitality sales for over a decade. Most recently, Mancuso was director of convention sales and development at Visit El Paso, the Texas destination’s tourism bureau.
These professionals will lead the county’s approach to regenerative tourism, supporting the local community while providing meaningful experiences for visitors. Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director.
PRA , a corporate event planning company in Chicago, has promoted Breining to global sales director. Breining has a long, accomplished history in marketing and management, previously PRA’s director of sales. GHM) in Singapore has appointed Koh executive vice president of sales and marketing. Lindsay Breining. Indy Dodanwala.
Lauren Shoaf Pace Lauren Shoaf Pace, Destinations International Pace is appointed vice president of marketing at Destinations International (DI). With nearly 20 years in the travel and tourism industry, Pace has held positions at numerous destination organizations at both the state and local levels and spent over a decade with Visit Florida.
It’s been the journey of a lifetime and the greatest professional honor to promote and market the city that I love. See also : Maritz Is Reinventing What’s Next in Seattle. See also : Maritz Is Reinventing What’s Next in Seattle.
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