Dana Communications

APRIL 25, 2022

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! Among the benefits of co-op marketing programs for destinations, one is increased visitation. Pumped Up Purchasing.

Benefits 246

Benefits Marketing Marketing Travel Agent 246

Advanced Travel and Tourism

SEPTEMBER 9, 2021

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. It was a vast, growing market. . New Marketing Strategies to Consider Now and Post-Covid. Think about going mobile with advertising, websites, entrance tickets, and more.

Marketing 264

Marketing Marketing Tourism Tourism 264

Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. Here are some thoughts on leveraging your short-term rentals in tourism marketing. Promote Your Destination as a Place to Relocate. DMOs can leverage STRs to promote a destination as a place to build a life and grow a career. Advertise to Work-from-Home Employees.

Marketing 246

Marketing Marketing Advertising Remote 246

Dana Communications

MARCH 28, 2022

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. It’s Authentic.

Marketing 246

Marketing Marketing Social Media Manufacturing 246

Dana Communications

NOVEMBER 5, 2024

Many of the country’s otherworldly arid landscapes starred as fictional planetary locations in the Star Wars films – and the Discover Tunisia website has a dedicated page promoting them all. Especially when you consider the official Jackson website ranks the Stranger Things Tour as number one on its list of things to do.

Tourism 130

Tourism Tourism Website Promotion 130

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Website Traffic by Promo Codes.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. There’s a target market for everything, and tourism trails are no exception. Here again, an experienced travel and tourism marketing agency is key. But trails have their place.

Tourism 130

Tourism Tourism Advertising Social Media 130

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

APRIL 1, 2025

Sign up for the monthly Behind the Bookings newsletter here But how do you stand out in a competitive market and position your outdoor spaces as the go-to choice for clients this spring and summer? Here are five proven strategies to help you market your outdoor spaces, attract bookings, and elevate your revenue potential for the 2025 season.

Booking 130

Booking Social Media SEO Affiliate 130

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. So, let’s dive in and unlock the secrets of social media marketing for event promotion. To make the most of your efforts, it is essential to first define your marketing goals.

Social Media 130

Social Media Promotion Media Marketing 130

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? How will you promote this event? What’s the event goal?

Sponsors 304

Sponsors Fashion Virtual Events Social Media 304

Smart Meetings

JANUARY 17, 2019

Promote Future Conferences. Whether you’re putting on the entire conference yourself, or just want to promote the fact that you’re attending, having video footage of the event can help you promote it in new and exciting ways. Want to promote your conference on social media? Repurpose Footage. More product purchases?

Conference 242

Conference Social Media Promotion Website 242

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale. Dare to dream big.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Endless Events

NOVEMBER 29, 2022

Promote the App Before Your Event. Don’t promote your app just on registration day — share your event app deets with attendees ASAP so more people get the memo ahead of time. Promote your app as soon as you share the event details. Market Your Event App Separately. Create a Dedicated Event App Landing Page.

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Platform Event Apps Social Media Events 334

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. It doesn’t matter which networking options you choose to offer at your virtual event if your attendees don’t use them.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148

Endless Events

MAY 18, 2018

Finally, deliver engaging content via interesting talks, awe-inspiring entertainment, pleasantly surprising promotions, and top-notch AV. This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website. Are you getting personal enough in your marketing techniques?

Audience 263

Audience Registration Social Media Events 263

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

Conference 194

Conference Marketing Marketing B2B 194

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 244

Benefits Tourism Tourism Social Media 244

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. But first, what is user-generated content? Read on to find out.

Benefits 242

Benefits Tourism Tourism Social Media 242

Smart Meetings

JUNE 15, 2024

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”

Registration 264

Registration Meeting Proposal Trade Show 264

Smart Meetings

AUGUST 10, 2022

In “Focusing on Accessibility at the Destination Level,” Brooks and Pingston spoke on how destination marketing organizations (DMOs) can make travel easier for everyone. When Cannon was six, Hoops and his family moved to Indianapolis, where he joined the destination marketing organization. No need to hunt through pages and sub-pages.

Attendee 264

Attendee Website Advertising Location 264

Dana Communications

NOVEMBER 19, 2024

Marketing a destination? In fact, their offerings are so extensive we designed a custom website page with filtering functionality so guests can find exactly-right-for-them pursuits. So give them some marketing love! Actively promote their local cuisine, unique experiences and top attractions.

Trends 130

Trends Travel Travel Tourism 130

Endless Events

APRIL 1, 2022

For example, if you’re planning a digital marketing conference, Hubspot or MailChimp might be a great fit, while it would make very little sense to reach out to Red Bull GmbH or Southwest Airlines. Do some market research. Promote your event sponsors before and after the event. . Who has sponsored events similar to yours?

Sponsors 296

Sponsors Proposal Events Preparation 296

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

Travel 246

Travel Travel Events Advertising 246

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Promotion 98

Smart Meetings

MARCH 9, 2022

The number one customer of a DMO [Destination Marketing Organization] is the community and its residents. We’re really hoping the study illustrates that effect, saying that we have a role to play to change this, to get Gen Z to not only care about destination promotion but to take interest in it and value it.”.

Tourism 246

Tourism Tourism Promotion Government 246

Advanced Travel and Tourism

JULY 26, 2024

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? In the golden age of cross-site tracking, many marketers shied away from contextual targeting. Our industry is evolving.

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Proposal Regulations Online Tourism 246

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

Marketing 26

Marketing Marketing SEO Social Media 26

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Smart Meetings

JANUARY 26, 2024

Throughout his 15 years of experience, he has shown his ability to apply market trends, diligent strategic outreach and achieve corporate revenue and direct sales goals. He will work to bring large-scale meetings and conventions to Oklahoma City by promoting the destination’s new and growing convention offerings.

Hospitality 245

Hospitality Tourism Tourism Communications 245

Social Tables

NOVEMBER 29, 2023

If you’re running an event venue business today, social media must be part of your venue marketing strategy. There’s a lot of noise out there about “venue marketing” and you might feel pressure to step up your social media game. You’re marketing to planners who want to transform your space to fit their needs.

Social Media 148

Social Media Media Venue Marketing 148

Dana Communications

MAY 2, 2023

Interest in marijuana tourism only increased in the two years that followed as the state’s cannabis market matured. Acting (Mostly) Locally In Washington, another early adopter of legalized weed, city tourism boards have taken the lead in promoting safe cannabis tourism. Entering the chat?

Tourism 243

Tourism Tourism Website Hospitality 243

Tourism Tiger

JUNE 28, 2023

Tour website promotion in July. Increase your tour sales with a beautiful, improved website.

Website 98

Website Promotion Advertising Marketing 98

Leonardo

MARCH 16, 2022

And after all that work to build a tantalizing offer, hotels need to properly market them. Bad website design or an unintuitive shopping experience will mean that your work has gone to waste. . If you have a loyal following, create an email subscription option on your website for loyal guests.

Website 98

Website Booking SEO Marketing 98

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 96

Website SEO Booking Social Media 96