Advanced Travel and Tourism

OCTOBER 14, 2024

vacations a year, leaving behind data points that help us predict and intercept their travel preferences. Mobile phones, word of mouth, and search are key for reaching prospective travelers, but search has changed enormously over the past 24 months. The average American takes 2.5 Natural language search has already become conversational.

Tourism 130

Tourism Tourism Prospect Trends 130

ETC Corporate

MAY 25, 2022

Intention for long-haul travel remains weak in key markets amid worsening economic prospects, COVID-19 and geopolitical shocks Brazil is the only market where the travel sentiment increased significantly compared to a year ago COVID-19 concerns and high travel-related costs are the main deterrents to long-haul travel in summer 2022 According to the (..)

Travel 246

Travel Travel Prospect Marketing 246

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

APRIL 14, 2025

In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. Trade show marketing strategies for the complete campaign lifecycle Successful trade show marketing requires strategic planning and execution across the entire campaign lifecycle; before, during, and after the event.

Trade Show 52

Trade Show B2B Marketing Marketing 52

Techsytalk

APRIL 25, 2017

You’ll position yourself and your brand well, showcase your expertise and get an in with new prospects if you speak at the event. A nightly look at leads captured can help you make beneficial changes right on the spot and ensure you are truly resonating with your prospects. Track your Data. Set Appointments in Advance.

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Trade Show Prospect Panel Social Media 232

Advanced Travel and Tourism

MAY 16, 2023

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. Increased ROI.

Travel 246

Travel Travel Prospect Tourism 246

Travel Daily News

APRIL 2, 2023

This book is one of the first academic volumes on the subject to focus on marketing and managerial implications specifically in tourism, services marketing and urban studies. The article The Sharing Economy and the Tourism Industry Prospects, Opportunities and Challenges first appeared in TravelDailyNews International.

Prospect 100

Prospect Tourism Tourism Proposal 100

Techsytalk

APRIL 11, 2017

Review last year’s trade show survey results, look at your prospect data and fine tune your strategy for the year to come. Start planning for the show by choosing your primary goals, deciding what products or services you’re most interested in showcasing and beginning your marketing strategy. 6 Months Before the Show.

Trade Show 230

Trade Show Prospect Social Media Promotion 230

Dana Communications

JUNE 6, 2022

Remember that this is an opportune time to connect to your market on a personal level in the eyes of many others and you do not want to miss it. It’s the time to remember that the way you handle this situation can either gain the respect of prospective customers or lose them. Offer a reasonable explanation to their problem. Don’t Rant.

Online 49

Online Prospect Communications Communications 49

Advanced Travel and Tourism

APRIL 16, 2024

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?

Media 246

Media Social Media Travel Travel 246

Smart Meetings

MAY 10, 2024

He will now lead the CEMA team, working collaboratively with the CEMA Advisory Board to lead and execute the company’s vision and lead growth initiatives across brand marketing, new program development, events, membership growth and retention and ongoing community engagement.

Hospitality 259

Hospitality Travel Agent Tourism Tourism 259

ETC Corporate

JULY 8, 2021

That is according to the latest quarterly ‘ European Tourism Trends & Prospects ’ report published today by the European Travel Commission (ETC). As Europe is opening up, it is imperative that clear and coherent messages are communicated to prospective travellers.”.

Tourism 246

Tourism Tourism Certification Prospect 246

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

ETC Corporate

NOVEMBER 9, 2021

The most recent edition of the ‘ European Tourism Trends & Prospects ’ quarterly report from the European Travel Commission (ETC) continues to monitor the COVID-19 impact on the sector, examining how travel activity is rebounding amid the current wave of infections and ongoing vaccination programmes.

Travel 246

Travel Travel Prospect Tourism 246

Endless Events

MAY 12, 2022

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. ” For instance, why do marketers have resources whereas event planners don’t? “Meanwhile, marketers made more money.

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Planner Events Virtual Events Trade Show 320

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard.

Marketing 26

Marketing Marketing SEO Social Media 26

Advanced Travel and Tourism

APRIL 23, 2021

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. Many digital marketing experts agree that Android OS will follow suit. All digital marketers will likely be impacted by this tech change. Who does it affect?

Advertising 246

Advertising Prospect Tourism Tourism 246

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 104

Event Marketing Marketing Marketing Trends 104

Endless Events

DECEMBER 4, 2020

Swag is brand marketing gold because it forms a positive association in the minds of recipients, and also means that your brand will stick around long after the event has ended. With more people working from home at the moment, branded goodies can make a big difference to your business’ reputation. Leverage Storytelling To Your Advantage.

Virtual Events 308

Virtual Events Promotion Social Media Events 308

Techsytalk

APRIL 18, 2017

Is there any market research you can gather while you are there? You can do demos, tailor your booth around the new item and even do an in-person trade show survey to get feedback that can help you market your latest product effectively. Market Research. Launch a New Product. Boost Brand Awareness.

Trade Show 238

Trade Show Prospect Audience Production 238

Special Events

OCTOBER 19, 2020

Once you've established your funnel steps, you can automate many of the lead generation strategies to nurture prospects and guide them towards a sale.

Automation 116

Automation Prospect Marketing Marketing 116

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. If trouble really starts brewing, then we shift target markets to prioritize drive markets. Marketing Efforts: Business as Usual. The Importance of Always Being “On”.

Travel 246

Travel Travel Social Media Booking 246

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Smart Meetings

MAY 17, 2021

Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos. What’s missing is any filter to determine if these people can actually communicate effectively from the stage.

Speakers 299

Speakers Social Media Sponsors Communications 299

Smart Meetings

MAY 22, 2024

2: Innovate Marketing This year provided new insights into which marketing channels and messages resonated most with their audience; and next year, Minzey says they plan to build on that approach. This has required them to change how they reach out to prospects. “We This was really well received, Minzey adds.

Events 246

Events Sustainability Audience Social Media 246

Smart Meetings

JULY 21, 2022

Diversity, sustainability and violent crime were on the agenda for Destinations International Annual Convention 2022 in Toronto, Canada, this week along with a host of other social issues destination marketing organizations are taking on as they emerge from Covid empowered to address a larger mission of getting heads in beds. Much Respect. “We

Meeting 242

Meeting Panel Tourism Tourism 242

Redfin

OCTOBER 13, 2022

Steering is the illegal practice of “steering” prospective homebuyers away or to certain areas based on their race, national origin, familial status, religion, gender, sexual orientation, or other legally protected characteristics. What is steering in real estate? In order to reduce the possibility of steering, agents should always: .

Prospect 73

Prospect Insurance Government Financial Services 73

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Endless Events

AUGUST 28, 2020

Lead generation is one of the most important processes in marketing. And for years, organizations harnessed the power of conferences and trade-shows in order to improve their overall marketing strategies. When in fact, they’re quite a powerful weapon marketers should be considering. This is marketing 101!

Virtual Events 279

Virtual Events Events Audience Trade Show 279

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Marketing Social Media Audience 105

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.

Marketing 130

Marketing Marketing Advertising Audience 130

Endless Events

SEPTEMBER 5, 2018

If utilized strategically, it could be a goldmine for prospective leads and increased brand loyalty. Even with the appropriate marketing measures, there is never a guarantee that guests will flock to your event in droves. Save the meaningful conversations for prospective attendees. The Pros and Cons of Networking Events.

Networking 258

Networking Social Media Social Network Events 258

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Technology Automation Social Media 211