Gavel International

MAY 24, 2022

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. While marketing and advertising may recruit leads, salespeople should still be seeking new opportunities as well. However, prospecting is hard work. Five Intangibles that Convert Prospects.

Prospect 52

Prospect Website Healthcare Social Media 52

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Know when it’s better to be abstract.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Redfin

OCTOBER 13, 2022

Steering is the illegal practice of “steering” prospective homebuyers away or to certain areas based on their race, national origin, familial status, religion, gender, sexual orientation, or other legally protected characteristics. What is steering in real estate? In order to reduce the possibility of steering, agents should always: .

Prospect 73

Prospect Insurance Government Financial Services 73

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Click To Tweet. Click To Tweet.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Stova

APRIL 25, 2024

It’s no secret that some marketers believe that email marketing has lost its effectiveness. Email marketing is just as effective as it’s always been, offering an incredible ROI of $36 for every $1 spent. What is Email Marketing? Email marketing is simply using emails to market what you sell.

Marketing 105

Marketing Marketing Social Media Audience 105

MeetingsNet

FEBRUARY 6, 2023

A focus on current customers, smaller regional gatherings, and well-timed virtual events are among the most important findings from 670 event marketers. The recent survey of 670 event marketers from organizations in the U.S. The recent survey of 670 event marketers from organizations in the U.S.

Event Marketing 105

Event Marketing Marketing Marketing Trends 105

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Motivation Excellence

MARCH 4, 2024

BUSINESS ATMOSPHERE Following the lethargic recovery from the Great Recession, a nationally ranked and independently owned HVAC and plumbing distributor wanted to drive incremental sales and gain market share with an energetic and engaging self-funded travel incentive for their loyal customers and preferred prospects.

Prospect 130

Prospect Incentives Online Platform 130

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Build out an ecosystem of in-market multipliers. State Department is still working on a backlog of applications.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

EHL Insights

JUNE 5, 2024

But how do you communicate the elements that make your hotel exceptional to prospective customers? Infinity pools with breathtaking views, spacious beachfront bungalows, exclusive spa treatments, Michelin-star restaurants, exquisite design, and exemplary service are all elements we typically associate with luxury hotels.

Marketing 58

Marketing Marketing Prospect Communications 58

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

APRIL 16, 2024

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?

Media 246

Media Social Media Travel Travel 246

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. Event marketers should make it possible for would-be participants to justify attendance and get the green light from leadership. The key to getting people to your event?

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Advanced Travel and Tourism

MAY 16, 2023

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. Increased ROI.

Travel 246

Travel Travel Prospect Tourism 246

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets.

Networking 52

Networking Marketing Marketing Registration 52

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Marketing 78

Marketing Marketing Social Media Advertising 78

ETC Corporate

MAY 25, 2022

Intention for long-haul travel remains weak in key markets amid worsening economic prospects, COVID-19 and geopolitical shocks Brazil is the only market where the travel sentiment increased significantly compared to a year ago COVID-19 concerns and high travel-related costs are the main deterrents to long-haul travel in summer 2022 According to the (..)

Travel 235

Travel Travel Prospect Marketing 235

Advanced Travel and Tourism

OCTOBER 14, 2024

vacations a year, leaving behind data points that help us predict and intercept their travel preferences. Mobile phones, word of mouth, and search are key for reaching prospective travelers, but search has changed enormously over the past 24 months. The average American takes 2.5 Natural language search has already become conversational.

Tourism 130

Tourism Tourism Prospect Trends 130

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing? Campaign agility.

Marketing 98

Marketing Marketing Social Media Online 98

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. The right shows attract your best customers and prospects. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

ITA Group

MAY 6, 2021

Partner Marketing: Weaving Best Practices Into To-Partner, Through-Partner & With-Partner Marketing. Partner marketing is the broad category that includes to-partner marketing, through-partner marketing and with-partner marketing. As a quick baseline: Definition of Partner Marketing. Encourage action.

Marketing 82

Marketing Marketing Automation Vendor 82

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered? The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Smart Meetings

MAY 10, 2024

He will now lead the CEMA team, working collaboratively with the CEMA Advisory Board to lead and execute the company’s vision and lead growth initiatives across brand marketing, new program development, events, membership growth and retention and ongoing community engagement.

Travel Agent 259

Travel Agent Hospitality Prospect Tourism 259

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Prospects Added to Database. # of Prospects Added to Pipeline. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Eventtia

FEBRUARY 8, 2023

Our experience shows that most companies treat events as supplementary, on-off marketing campaigns. This article will explain how, but first, let’s discuss revenue marketing. What’s Revenue Marketing Strategy? Revenue marketing flips the script to focus on what customers want.” Where Do Events Fit In?

Marketing 48

Marketing Marketing Prospect Events 48

Convene by PCMA

AUGUST 13, 2021

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Only one in 10 plan to cut back on the number of physical events they will hold.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Redfin

JULY 24, 2023

If you’re a beginner to real estate investing , this Redfin article explores how market trends significantly influence investor strategies. From timing purchases and sales to choosing investment strategies, market trends are a guiding compass in an ever-changing landscape. But what does this mean?

Trends 57

Trends Marketing Marketing Regulations 57