Stova

AUGUST 1, 2024

Given that word-of-mouth is such a powerful marketing mechanic, how can event organizers level-up recruitment in professional networks? Event marketers need to optimize the way they communicate value to prospective attendees while economizing their marketing spend and protecting their time and their budgets.

Networking 52

Networking Marketing Marketing Registration 52

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Event marketers cannot live on email alone.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Marketing 78

Marketing Marketing Social Media Advertising 78

Bizzaboo

SEPTEMBER 19, 2022

However, the fact that event attendance may be down doesn’t mean event marketers should assume their next conference or workshop will be sparsely attended. Event marketers should make it possible for would-be participants to justify attendance and get the green light from leadership. The key to getting people to your event?

Event Marketing 104

Event Marketing Conference Marketing Marketing 104

Stova

MARCH 25, 2024

The Definitive Guide to Event Registration This guide will teach you how to create a successful event registration strategy and help you deliver the best registration experience for your attendees, exhibitors, and sponsors. Registration is at the heart of meetings and events.

Registration 40

Registration Social Media Event Apps Website 40

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. It’s going to be an ROI-y ride. What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Smart Meetings

FEBRUARY 27, 2023

By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Use organic and paid digital marketing tactics. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees.

Conference 279

Conference Sponsors Trade Show SEO 279

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered? The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Bizzaboo

AUGUST 10, 2023

Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. A well-designed event registration landing page should provide all the crucial information your potential attendees need.

Registration 52

Registration Sponsors Speakers Attendee 52

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Event Registrations. # of Registrations. What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

SEPTEMBER 5, 2023

Outside-the-box Event Promotion Ideas and Examples How do you ensure your next event shines bright and reaches its registration goals? If there are customers, leads, or particular people you want to attend your event, you may need to go the extra mile to secure their registration. It’s all about creative promotion.

Promotion 98

Promotion Registration Prospect Social Media 98

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. This article provides a 3-step blueprint for measuring the value of your trade show marketing. Costs include registration fees; travel; hotels; booth rental, design, and transportation; staffing; and marketing collateral.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.

Marketing 40

Marketing Marketing Registration Advertising 40

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. By now, most event marketers understand that there’s no going back.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

MARCH 20, 2023

Bizzabo’s website builder lets you embed external widgets, but you can also embed Bizzabo's registration, agenda, and speaker widgets to any custom website. Boost Registrations by Building Better Event Websites An event website is one of the most essential parts of a live, hybrid, or virtual production.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Bizzabo’s website builder lets you embed external widgets, but you can also embed Bizzabo’s registration, agenda, and speaker widgets to any custom website. Boost Registrations by Building Better Event Websites An event website is one of the most essential parts of a live, hybrid, or virtual production.

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Media 105

Smart Meetings

NOVEMBER 9, 2018

Sales and marketing teams are hungry for leads and the more data attached to these leads, the better. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. Though registration information is handy, it is far from comprehensive.

Registration 203

Registration Prospect Contracts Contracts 203

Endless Events

MAY 12, 2022

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. ” But on the other hand, there are many events with low registration numbers. “Meanwhile, marketers made more money. That’s event marketing.

Planner 320

Planner Events Virtual Events Trade Show 320

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. A relatively low attendance rate despite a high number of registrants is a common issue in free events. The more you understand your target attendees, the better you can market and promote your event.

Sponsors 118

Sponsors Advertising Prospect Registration 118

Convene by PCMA

JULY 15, 2024

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Anticipating Change With AI rapidly gaining trust over search engines, attendees will soon make registration decisions by asking AI. Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Smart Meetings

DECEMBER 14, 2023

She also took a three-day, in-person boot camp where she learned and studied with a group of other prospective CMPs. “It There is an inexplicable magic to events that can’t be replicated in any other marketing channel.” To combat this, she remembers scheduling time each week and during the weekend to put towards her preparations.

Education 130

Education Certification Preparation Registration 130

Smart Meetings

MAY 17, 2021

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.

Speakers 299

Speakers Social Media Sponsors Entertainment 299

Travel Daily Media

FEBRUARY 12, 2024

This strategic partnership also gives fans and music lovers the opportunity to participate in the sweepstakes with simple registration to the Marriott Bonvoy program, which is free and easy at marriottbonvoy.com. The moments have gone live on February 7 th , 2024.

Prospect 88

Prospect Entertainment Registration Platform 88

MeetingsNet

APRIL 25, 2019

Brought to you by: The importance of registration and ticketing cannot be overstated. A cohesive and user-friendly ticketing/registration interface plays a vital role in the success of your event. Conversion is key, support will make sure your ticket offerings and registration questions are clearly stated. Are free events free?

Registration 63

Registration Online Sponsors Platform 63

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Educating prospects. Generating leads. Educating employees. Hugh Forrest.

Social Media 98

Social Media Registration Sponsors Events 98

Travel Daily Media

MAY 21, 2024

In addition to the keynote speeches, this year’s show sees the return of the Expert Advice Hub, which will enable buyers to pre-book appointments with an industry expert and gain invaluable advice on topics including marketing and sales strategy, winning and keeping news customers funding strategies and emerging tech, to name just a few.

Panel 83

Panel Speakers Technology Technology 83

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Eventtia

MAY 27, 2024

It’s important to embrace the fact that your target sponsors want something from you, and your job is to identify what you can offer your target sponsors that will align well with their unique marketing strategy and/or business objectives. Let us begin with the first step. What makes your event unique from its competitors?

Proposal 62

Proposal Sponsors Social Media Prospect 62

Convene by PCMA

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Target your marketing. The more targeted and closely aligned with prospects’ interests campaigns are, the better. Plan with purpose. are welcoming and inspired.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

AUGUST 1, 2022

More and more event professionals and marketing teams are turning to webinars to engage prospects, customers, and even employees in a more cost-effective way. In fact, a report from ResearchAndMarkets.com found that the global webinar market — which stood at $1.57 83% of webinars have fewer than 250 registrations.

Prospect 98

Prospect Certification Virtual Events Production 98

Bizzaboo

MARCH 1, 2023

With so many different ways to market your event, it’s hard to know how to successfully promote your events. The key is to break down your event strategy into smaller initiatives to make it more manageable, which is exactly what we do in this ultimate guide to event promotion and marketing. Table of Contents What is event promotion?

Promotion 52

Promotion Social Media Registration Sponsors 52