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A Guide to Digital Marketing for Events: What, Why, and How? 

Social Tables

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Use organic and paid digital marketing tactics. Optimize each for SEO. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Start small on your ad spend and increase it slowly.

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It’s Time to Harness AI for Event Success

Convene by PCMA

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

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Powerful Referral Marketing Strategies for Events

Eventtia

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

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Event Communications: 4 Tools Proven to Increase Registration and Keep Live Events Running Smoothly

Stova

Successful event communications is the gravity that pulls prospective attendees through your registration process. Then carry through your branding automatically to email marketing, registration, mobile app, onsite experiences, and post-event community. Tool #2: Event email marketing attracts the right audience.

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Hybrid Event Marketing Strategies and Ideas: The 2022 Guide

Eventtia

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. These practices even work in favor of your SEO goals. Your website is for everyone.

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