Techsytalk

AUGUST 15, 2016

The benefits of an event app are clear for attendees, sponsors, planner and everyone else involved. You’ll need to market your event app! The onus is on the planner and marketers to show the value of the app to the attendees. As you market your app, you’re marketing your event. Sponsors will be impressed.

Event Apps 157

Event Apps Marketing Marketing Sponsors 157

Eventtia

MAY 27, 2024

So, how do you find the right sponsors for your event? Instead of blindly targeting everyone and anyone who could be potential sponsors, it’s important to focus your time and resources well by targeting only those with a high likelihood of sponsoring the types of events you are currently doing.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Bizzaboo

NOVEMBER 1, 2024

Without effective lead nurturing, your marketing teams’ efforts may be wasted. Indeed, post-event communication doesn’t have to exist in a vacuum—rather than being organized on the fly after each event, you can build your lead capture and nurture into a year-round marketing motion. For us, that’s Warmly.

Attendee 98

Attendee B2B Website Prospect 98

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Eventtia

NOVEMBER 7, 2022

Created by a marketing department in a company in order to secure buy-in from higher-ups. Created by an event organizer for sponsors who might be willing to sponsor the event. Marketing and communication departments. and external stakeholders (prospective partners, vendors, prospective sponsors, speakers/talents, etc.).

Proposal 118

Proposal Prospect Sponsors Events 118

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Stova

MAY 11, 2023

This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Common marketing goals include building brand awareness, generating leads, closing sales, and entering new markets. The right shows attract your best customers and prospects. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Stova

FEBRUARY 15, 2024

New year, new look, new sponsorship packages… To get the best sponsors, you need enticing packages that reflect the trends shaping events in the year ahead. Attracting sponsors is more critical than ever. The good news: Great sponsors are like magnets, drawing the right people to your trade shows and conferences.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. This article provides a 3-step blueprint for measuring the value of your trade show marketing. Costs include registration fees; travel; hotels; booth rental, design, and transportation; staffing; and marketing collateral.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Eventtia

SEPTEMBER 2, 2022

Many organizations have been embracing events as an effective way to market their business and products/services. Attracting many attendees to an event won’t really bring too much value if they aren’t a good fit for the event, your business, and your sponsors. Better-quality attendees.

Sponsors 118

Sponsors Advertising Prospect Registration 118

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. But how do you take the idea of bringing people together and turn it into an essential marketing channel? The short answer is to create a compelling event marketing plan. What is event marketing?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Smart Meetings

MAY 17, 2021

Yet too often the speaker selection process is managed by the sales and marketing teams, and it usually identifies people in two major categories– sponsors and big corporate logos. What’s missing is any filter to determine if these people can actually communicate effectively from the stage.

Speakers 299

Speakers Social Media Sponsors Entertainment 299

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. But if you don’t get all the details right, attendance will be lower than expected, and sponsors won’t be happy. Tool #2: Event email marketing attracts the right audience. Because it works.

Registration 52

Registration Communications Communications Prospect 52

InEvent

AUGUST 7, 2023

How can you successfully attract sponsorships for your event amid shrinking marketing budgets of potential sponsors? During economic downturns, prospective sponsors often exercise more caution when deciding on the events they want to back.

Sponsors 52

Sponsors Prospect Events Marketing 52

Endless Events

MAY 12, 2022

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. ” For instance, why do marketers have resources whereas event planners don’t? “Meanwhile, marketers made more money.

Planner 320

Planner Events Virtual Events Trade Show 320

Convene by PCMA

JULY 15, 2024

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

MeetingsNet

MARCH 16, 2022

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online.

Technology 98

Technology Technology Prospect Sponsors 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

MeetingsNet

MARCH 16, 2021

Examine prospects for meetings and other events in 2021 and beyond, “including tactics and strategies being employed to accelerate the recovery.”. EIC is currently raising funds for the project, looking for sponsors on both an enterprise and individual level. Articulate how meetings and events can be a catalyst for economic recovery.

Sponsors 111

Sponsors Prospect Global Events Venue 111

Eventtia

MAY 13, 2022

via event content) so they can understand better what the impact of their participation will be Design an event that aligns well with the cause, as well as being attractive for the donors and attendees Create attractive marketing and promotional materials using this data. virtual auction) Assess your prospective donors’ preferences.

Prospect 62

Prospect Sponsors Events Social Media 62

MeetingsNet

SEPTEMBER 23, 2022

That was the message from three marketing-event veterans on a September 22 webinar hosted by the American Marketing Association and Notified, a cloud-based provider of event-platform and -measurement tools. The panelists also suggested that sponsors be brought into the conversation around content creation early on.

Attendee 69

Attendee Sponsors Prospect Planner 69

Bizzaboo

SEPTEMBER 5, 2023

Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. You can also create pre-event podcast episodes featuring event speakers, vendors, sponsors, and exhibitors.

Promotion 98

Promotion Registration Prospect Social Media 98

Traveler's Q

NOVEMBER 16, 2023

Social media has revolutionized the way events are marketed, organized, and experienced. From event hashtags to live streaming, social media can be an indispensable tool for event marketers and organizers to leverage. It has also become an essential tool for event social media marketing. With nearly 4.5

Social Media 130

Social Media Media Attendee Promotion 130

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Technology Automation Social Media 211

Convene by PCMA

JANUARY 19, 2024

After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Bizzaboo

MARCH 20, 2023

Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo's Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register. sizzle reels, on-demand video) Not sure where to start researching the best event website builder?

Website 52

Website Event Marketing Planner Marketing 52

Bizzaboo

MARCH 20, 2023

Source : Customer Contact Week Virtual Event: Event Strategy Forum Bizzabo’s Event Strategy Forum website condensed as much information as possible on the main landing page to keep prospective attendees interested and enticed to register. sizzle reels, on-demand video) Not sure where to start researching the best event website builder?

Website 52

Website Event Marketing Planner Marketing 52

Convene by PCMA

AUGUST 14, 2024

Lippman Connects partnered with EVOLIO Marketing to share research, including about using predictive AI for attendee acquisition, at the recent Attendee Acquisition Roundtable in Chicago. I come away from every roundtable having learned something new and am continually amazed at how our industry has upped its marketing game.”

Attendee 69

Attendee Prospect Sponsors Registration 69

Endless Events

JULY 26, 2018

Why authenticity matters in marketing a purpose-driven event. Your goal, as an event prof is to market to and attract, indeed inspire , the people who hold the same values as the brand you represent. Marketing in line with the ‘why’. In essence, it’s what you want event goers to experience.

Speakers 185

Speakers Audience Sponsors Event Apps 185

Bizzaboo

NOVEMBER 14, 2022

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. 5 Ways To Find the Right Event Sponsors. 6 Tips for Pitching Event Sponsors. 4 Ways To Prove ROI to Sponsors.

Sponsors 98

Sponsors Events Virtual Events Website 98

Convene by PCMA

JULY 19, 2023

We need to make sure they understand and get value from our events because if they don’t come back, our exhibitors and sponsors won’t come back.” The second and remaining points were drawn from an ECEF survey of 1,500-plus sponsors.

Management 98

Management Trade Show Sponsors Audience 98

Bizzaboo

NOVEMBER 7, 2022

They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning. Educating prospects. Generating leads. Educating employees. Hugh Forrest.

Social Media 98

Social Media Registration Sponsors Events 98

Traveler's Q

SEPTEMBER 21, 2023

Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. We will delve into various techniques, tips, and strategies to make your email marketing campaign a success, ensuring that your event will be well-attended.

Automation 130

Automation Promotion Audience Events 130

Conferences that Work

APRIL 11, 2022

By “suppliers” I mean vendors of products or services, and sponsors. Often, vendors meet with practitioners at a tradeshow, and sponsors (who are usually vendors too) get opportunities to address practitioners. You will alienate most if not all of your potential sales prospects.). A tip: don’t do this!

Meeting 118

Meeting Vendor Sponsors Attendee 118