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10 Event Networking Ideas That Work

Smart Meetings

Because even the smallest meeting is the best place to find new leads, clients and prospects. Would it surprise you to learn that 84% of attendees come to events for networking? Yet, approaching random strangers can be nerve-wracking, especially for work-from-home or introverted employees. However, there is good news.

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Is Travel Sentiment Shifting Among Higher Gas Prices & Inflation?

Advanced Travel and Tourism

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. If trouble really starts brewing, then we shift target markets to prioritize drive markets. Marketing Efforts: Business as Usual. The Importance of Always Being “On”.

Travel 197
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Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

What does this mean for your event-marketing strategy? A great example of this is sporting events,” said Ken Holsinger, senior vice president of strategy at Freeman. And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It

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20 Outstanding Examples of Experiential Marketing

Bizzaboo

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105
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Smart Travel Column Debut: New Pet Rules, Health App, Corporate Trends

Smart Meetings

Want to hear from market experts advising on successful business group planning strategies? With over 83% of respondents having flown to sports events in the past three years (or are planning to do so in 2025) and 71% doing so for concerts, this subsect of the travel industry is one we should all be paying close attention to.

Trends 130
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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. 89% of B2B marketers use LinkedIn for lead generation (3). 62% of B2B2 marketers indicate LinkedIn successfully generates sales leads. (3). Reading Time: 4 minutes (Part 3 of 3). Buy them lunch.

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Venue Marketing 101: How Improving Discoverability Generates More Event Leads

Social Tables

How much do you feel you still truly understand venue marketing in today’s ever-involving digital world of snaps, stories, fluctuating industry relationships and new commission structures? Step 1: Understand your Venue Marketing Discoverability Influence. Times, they be a changin’. And really, who doesn’t like thinking about pie?

Venue 112