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Canadian Tariffs Triggering Reputation Tarnish for U.S. Destinations

Smart Meetings

around imposing tariffs on traditional trading and travel partners may be seeing only part of the picture. Visit California brought representatives from around the world to Los Angeles for Outlook Forum last week to hear what the prospects for travel to the Golden State are from all corners of the globe.

Trends 244
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Why Representation In Marketing Matters

Dana Communications

To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript. There is no lack of industry research on the importance of representation in marketing. The Purpose.

Marketing 246
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

COVID-19 has drastically changed how people travel — and it will be a good while before we return to “normal,” if ever. Although travelers are finally getting back out into the world and visiting new destinations, things have shifted. But first, let’s look at how travel has changed since the pandemic started.

Marketing 264
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Maximizing ROI: A Guide for Hotel Sales Directors

Smart Meetings

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

Proposal 130
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Russo-Ukrainian crisis having little impact on long-haul travel sentiment to Europe

ETC Corporate

Intention for long-haul travel remains weak in key markets amid worsening economic prospects, COVID-19 and geopolitical shocks Brazil is the only market where the travel sentiment increased significantly compared to a year ago COVID-19 concerns and high travel-related costs are the main deterrents to long-haul travel in summer 2022 According to the (..)

Travel 246
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2023 Travel Outlook: Leveling Up Your Data Game

Advanced Travel and Tourism

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. Evidence-Based Marketing Decisions.

Travel 246
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The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024?

Media 246