Bizzaboo

NOVEMBER 1, 2024

Without effective lead nurturing, your marketing teams’ efforts may be wasted. B2B conversion rates are notoriously low; Salesforce estimates that just 2-3% of website visitors convert. Warmly’s website visitor deanonymization and sales prospecting tools make lead nurturing easier. For us, that’s Warmly.

Attendee 98

Attendee B2B Website Prospect 98

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

Website 98

Website Tourism Tourism Promotion 98

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Marketing 78

Marketing Marketing Social Media Advertising 78

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95

Website SEO Tourism Tourism 95

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 72

Website SEO Booking Social Media 72

Gavel International

OCTOBER 9, 2023

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. This enabled company vice presidents to make data-driven decisions and respond more quickly to market changes. (

Marketing 52

Marketing Marketing Automation Social Media 52

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. # of Website Visits. # What is event ROI?

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Smart Meetings

FEBRUARY 27, 2023

One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Use organic and paid digital marketing tactics. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Start small on your ad spend and increase it slowly.

Conference 279

Conference Sponsors Trade Show SEO 279

Bizzaboo

AUGUST 4, 2023

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

B2B 52

B2B Event Marketing Marketing Marketing 52

Solimar International

MAY 23, 2022

Destination Management Organisations (DMOs) therefore need to understand the value of digital destination marketing as an essential part of the marketing strategy. Digital marketing refers to all marketing that uses an electronic device or the internet. But, what is digital destination marketing?

Marketing 98

Marketing Marketing Social Media Online 98

Motivation Excellence

JUNE 7, 2024

Business Issue Our client needed to restructure and unify their approach to build stronger relationships with contractors, increase market share, and boost customer loyalty. Business Atmosphere Following the slow recovery from a major economic downturn, our client aimed to energize their market presence.

Incentives 130

Incentives Prospect Sustainability Production 130

Stova

JULY 19, 2024

Successful event communications is the gravity that pulls prospective attendees through your registration process. Tool #1: Event website builders create custom sites easily. A new generation of event website builders saves you time and delivers a better user experience. The best event websites feature bold, enticing images.

Registration 52

Registration Communications Communications Prospect 52

Redfin

JULY 24, 2023

If you’re a beginner to real estate investing , this Redfin article explores how market trends significantly influence investor strategies. From timing purchases and sales to choosing investment strategies, market trends are a guiding compass in an ever-changing landscape. But what does this mean?

Trends 57

Trends Marketing Marketing Regulations 57

DCI

AUGUST 15, 2023

Amidst the hustle and bustle of the convention, the two slowed down to host a community storytelling workshop, which enabled them to hear from industry professionals on some common marketing challenges. Finally, bring all your creative ideas to life through strategic marketing. Here are five of our favorite tactics: 1.

Marketing 79

Marketing Marketing Advertising Social Media 79

Eventtia

APRIL 1, 2022

While one of the key perks of hosting a hybrid event is the fact that you can draw a bigger audience by making your event available online, you still need the right marketing and promotion strategy to attract your target audience. Key Challenges to Planning and Marketing a Hybrid Event. What is a Hybrid Event? your speaker).

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Crowdriff

FEBRUARY 22, 2018

As a savvy destination marketer, you’ve likely spent many hours building out your tourism marketing strategy. But are all those website visitors converting into eager tourists in the way you’d hoped? Not all destination marketing organizations see the sales results they want right away. The key takeaway?

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. It’s a source of truth.

Website 111

Website Automation SEO Prospect 111

Motivation Excellence

JUNE 15, 2024

Business Issue Our client needed to restructure and unify their approach to build stronger relationships with contractors, increase market share, and boost customer loyalty. Business Atmosphere Following the slow recovery from a major economic downturn, our client aimed to energize their market presence.

Incentives 130

Incentives Prospect Sustainability Production 130

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. If trouble really starts brewing, then we shift target markets to prioritize drive markets. Marketing Efforts: Business as Usual. The Importance of Always Being “On”.

Travel 246

Travel Travel Social Media Booking 246

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Media 105

Smart Meetings

MAY 5, 2021

As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Bizzaboo

SEPTEMBER 5, 2023

Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend. And we have a page on our website now dedicated to first-time attendees to give them a bit of an idea of how to prepare.

Promotion 98

Promotion Registration Prospect Social Media 98

Smart Meetings

AUGUST 9, 2024

Want to hear from market experts advising on successful business group planning strategies? The CDC has released a question-and-answer “DogBot” on their website, where travelers can determine what rules apply to their dog and how to prepare in advance. We have you covered. Travel tech tools you need in your carry-on?

Trends 130

Trends Travel Travel Sports 130

Advanced Travel and Tourism

APRIL 23, 2021

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. Many digital marketing experts agree that Android OS will follow suit. All digital marketers will likely be impacted by this tech change. Who does it affect?

Advertising 246

Advertising Prospect Tourism Tourism 246

Convene by PCMA

JULY 15, 2024

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal.

SEO 111

SEO Retail Public Relations B2B 111

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve. The problem is that data like this is too vague.

B2B 52

B2B Prospect Automation Social Media 52

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.

Marketing 40

Marketing Marketing Registration Advertising 40

Crowdriff

NOVEMBER 3, 2017

Though it’s blessed with breathtaking natural views, 130 km of pristine seaside shoreline, vast forests and is world-renowned for its saunas, none of these elements qualify as Helsinki’s top attraction, according to the Marketing and Communications Director for Helsinki Marketing Tia Hallanoro. “I MyHelsinki.fi

Website 52

Website Social Media Prospect Tourism 52

Eventtia

MAY 27, 2024

It’s important to embrace the fact that your target sponsors want something from you, and your job is to identify what you can offer your target sponsors that will align well with their unique marketing strategy and/or business objectives. Let us begin with the first step. What makes your event unique from its competitors?

Proposal 62

Proposal Sponsors Social Media Prospect 62

Social Tables

SEPTEMBER 8, 2017

Marketing your venue will require far more than just word of mouth referrals, and requires you to actively market yourself to your local event planners. Whether they have hosted events with you in the past, or have yet to book with you—the venue marketing tips below will help. Use Your Venue To Help Market Itself.

Venue 68

Venue Planner Marketing Marketing 68

Smart Meetings

MAY 17, 2021

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.

Speakers 299

Speakers Social Media Sponsors Entertainment 299