Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

Marketing 59

Marketing Marketing Social Media Public Relations 59

The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200

Marketing Marketing Advertising Website 200

Smart Meetings

JULY 12, 2024

Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Axel Najera Axel Najera, Fairmont Mayakoba Fairmont Mayakoba appoints Najera to the role of assistant director of marketing.

eCommerce 265

eCommerce Public Relations Site Selection Hospitality 265

The Abbi Agency

JANUARY 20, 2022

The integrated marketing agency firm expands across multiple. The Nevada-based entrepreneurs have since grown the business across the state, country and the world; and have expanded service lines to touch all areas of marketing. and across multiple departments, including brand management, public relations and digital content creation.

Public Relations 49

Public Relations Communications Communications Social Media 49

The Abbi Agency

JANUARY 20, 2022

(January xx, 2022) — The Abbi Agency has appointed three experts in operations, creative strategy and digital marketing as partners at the fast-growing, Nevada-based PR and marketing firm. As a partner she will continue to lead growth strategy, client service and business development within the agency.

Public Relations 65

Public Relations Healthcare Culture Government 65

Smart Meetings

MAY 31, 2024

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

Hospitality 258

Hospitality Public Relations B2B Communications 258

The Abbi Agency

JULY 15, 2021

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in. Founder/Origin Story.

Public Relations 246

Public Relations Advertising Production Media 246

Smart Meetings

MAY 3, 2024

Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal. He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets.

Social Media 264

Social Media Hospitality Tourism Tourism 264

Smart Meetings

AUGUST 24, 2021

She also worked as area director of sales and marketing for Shangri-La Hotels and Resorts’ properties in Toronto and Vancouver; before this, she worked with Destination Toronto as director of citywide sales and event management. Westdrift Manhattan Beach in California named Jones director of sales and marketing. Diego Oviedo.

Travel 246

Travel Travel Public Relations Management 246

Smart Meetings

FEBRUARY 9, 2024

Scott Kawasaki Scott Kawasaki, Renaissance Honolulu Hotel & Spa Renaissance Honolulu Hotel & Spa appoints Kawasaki as director of sales and marketing. He will lead all the resort’s strategic sales initiatives in key international markets.

Hospitality 264

Hospitality Public Relations Promotion Tourism 264

Smart Meetings

MARCH 29, 2024

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach.

Tourism 255

Tourism Tourism Promotion Hospitality 255

Smart Meetings

OCTOBER 20, 2023

Ali Amin Ali Amin, One10 Leading travel, events, incentives and marketing services company One10 has appointed Amin EVP, Product Management and leader in SaaS product. Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi.

Hospitality 264

Hospitality Public Relations Incentives Management 264

Smart Meetings

JANUARY 1, 2019

Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. She shared that most event professionals use social media for marketing, but are not completely utilizing the advantages each platform. Risk Management.

Social Media 279

Social Media Media Consulting Sponsors 279

Convene by PCMA

FEBRUARY 24, 2025

Sara Fellows is the senior director of social media and influencer strategy and Keith Campbell is the paid media manager at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Social Media 101

Social Media Media Platform Public Relations 101

Smart Meetings

MARCH 3, 2023

Formerly a postgraduate in public relations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I Like Pereira, Goodman also worked in marketing and advertising.

Event Planning 246

Event Planning Advertising Hospitality Public Relations 246

The Abbi Agency

JULY 29, 2020

We’ve shared how The Abbi Agency uses a performance-driven public relations approach for our clients. We’re looking to maximize every element of our client campaigns to increase your marketing reach, create a lasting impression and build credibility in a way advertising can’t. But don’t just take our word for it.

Public Relations 130

Public Relations Advertising Media Booking 130

Smart Meetings

SEPTEMBER 13, 2022

Walt Disney World Swan and Dolphin Resort in Lake Buena Vista, Florida, has named Clark senior sales executive; she will focus on the New England market. Her New England-based hotel experience includes Metro Market Boston, where she worked as group sales manager, and InterContinental Boston, where she worked as sales manager.

Public Relations 245

Public Relations Hospitality Communications Communications 245

Smart Meetings

NOVEMBER 15, 2018

Sandra Olivia Four Seasons Hotel at The Surf Club in Surfside, Florida, announces Oliva as director of marketing. She’s been with the company since 2011, most recently as director of sales and marketing at Grand-Hotel du Cap-Ferrat, A Four Seasons Hotel on the French Riviera. Amanda Hills Nashville Convention & Visitors Corp.

Public Relations 199

Public Relations Hospitality Tourism Tourism 199

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Smart Meetings

AUGUST 4, 2023

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. In this role, Donatelli will oversee the Southeast market.

Sports 233

Sports Promotion Sustainability Public Relations 233

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

JUNE 14, 2021

Julie Hall, public relations manager for AAA, confirmed this in an email to Smart Meetings. “We In some markets, that’s still a steal. With domestic travel roaring, the demand for rental cars is soaring—and so are the prices. We [looked] at rental car prices leading up to the recent Memorial Day holiday weekend.

Preparation 264

Preparation Manufacturing Public Relations Proposal 264

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered? The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

The Abbi Agency

JUNE 9, 2021

Reno Public Market , once an outdated shopping center being redeveloped by our client Foothill Partners , leaned heavily into the messaging of continuing the legacy of the property’s original tenant and community hub: Shopper’s Square. Strategy is Essential.

Public Relations 162

Public Relations Retail Audience Media 162

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions.

Tourism 96

Tourism Tourism Marketing Marketing 96

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. we can gain a better understanding of that industry’s general landscape and its public perception. This enables us to either align with or challenge those findings in our marketing approach.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

APRIL 27, 2021

Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success. In doing so, we surpassed our expectations.

Tourism 279

Tourism Tourism Communications Communications 279

The Abbi Agency

JANUARY 23, 2023

Securing this feature in a high level, nationwide publication exposed Carmel-by-the-sea to the UK tourism market, increasing the likelihood of off season travel. ” – Alexis Keith, Senior Public Relations Manager Safe Landing – Event Public Relations Flight attendants, prepare for landing please!

Airlines 130

Airlines Public Relations Travel Travel 130

Smart Meetings

APRIL 11, 2023

According to Dana O’Malley, CEO of Kindred Public Relations representing Aleenta Resorts & Spas, the producers of the hit show say the new season in Thailand will be focused on “eastern religion and spirituality.” An organic farm is on the premises as well as farmers market and Aleenta’s Beach Café.

Culture 242

Culture Incentives Public Relations Tourism 242

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Smart Meetings

APRIL 21, 2023

Doug Klein Klein is vice president of marketing and communications for Lark Hotels , which operates 50 properties in New England and California. Virgin Islands named Mojica director of sales and marketing. In Camphuijsen’s new role, she will lead marketing objectives for PTG’s Preferred Hotels & Resorts and Beyond Green.

Public Relations 130

Public Relations Consulting Communications Communications 130