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Destinations Soar with Public Relations

The Abbi Agency

Through hosted familiarization tours (FAMs), market research and targeted outreach, we develop strong relationships with journalists in order to identify story angles that reflect our clients’ desired messaging. Travel Association is a great place to start, as the Association offers numerous market statistics and reports. Independent.

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11 Actionable Virtual Event Marketing Ideas

Endless Events

But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?

MICE professionals

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Caitlin Teare Promoted to Vice President, Economic Development Public Relations

DCI

Development Counsellor’s International (DCI) is pleased to announce the promotion of Caitlin Teare to Vice President, Public Relations, Economic Development. Over the past eight years, she has grown tremendously as a public relations professional and account leader.

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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards. The Abbi Agency is proud to announce that this Community Relations campaign won a Silver Spike at the award’s ceremony. Want to learn more about what we’ve done?

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Four MORE Ways to Approach Tech PR

The Abbi Agency

Utilizing public relations to draw attention to marquee acquisitions or partnerships underscores your positioning in the market and demonstrates to investors that your company continues to grow. Companies can improve their brand by effectively using public relations to shape that media coverage. Awards/Recognition.

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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Axel Najera Axel Najera, Fairmont Mayakoba Fairmont Mayakoba appoints Najera to the role of assistant director of marketing.

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