Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. we can gain a better understanding of that industry’s general landscape and its public perception. This enables us to either align with or challenge those findings in our marketing approach.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JULY 15, 2024

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. If ChatGPT and other platforms become the go-to, surely changes to SEO will follow. Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Over 82% of PR professionals anticipate the integration of PR and marketing.

SEO 62

SEO Social Media Public Relations Social Network 62

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. These practices even work in favor of your SEO goals.

Website 111

Website Automation SEO Prospect 111

Smart Meetings

APRIL 27, 2021

Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success. In doing so, we surpassed our expectations.

Tourism 279

Tourism Tourism Communications Communications 279

The Abbi Agency

DECEMBER 2, 2021

We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting. So, maybe we are in the biz of “personal relations.”

Banking 130

Banking SEO Audience Sustainability 130

The Abbi Agency

JANUARY 31, 2023

Identifying key audiences and demographics Capturing the attention of the “ideal consumer” can sometimes feel like the white whale of marketing, but website analytics make it easier than ever to identify who is visiting your website, and why they may have found themselves there. Don’t you dare! KEY USES FOR WEBSITE ANALYTICS 1. Independent.

Website 26

Website SEO Public Relations Platform 26