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Smart Moves at PCMA, M&IW and More

Smart Meetings

She joined Fidelity Hotel from Hotel Indigo, where she worked alongside Eric Conrad, who was recently appointed as Fidelity Hotels general manager, to implement various marketing strategies to attract business in new markets.

Promotion 162
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Smart Moves in Hawaii, New Orleans and More

Smart Meetings

Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.

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Smart Moves in Washington, DC, Baton Rouge and More

Smart Meetings

Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. He will draw on this expertise to identify, develop and execute sports tourism strategy in Baton Rouge.

Sports 233
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Smart Moves in Aspen, Islamorada and More

Smart Meetings

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach.

Tourism 255
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Event Marketers Need a New Attendee-Acquisition Strategy

Convene by PCMA

What does this mean for your event-marketing strategy? A great example of this is sporting events,” said Ken Holsinger, senior vice president of strategy at Freeman. And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It

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Smart Moves at Lark Hotels, Noble House and More

Smart Meetings

Doug Klein Klein is vice president of marketing and communications for Lark Hotels , which operates 50 properties in New England and California. Virgin Islands named Mojica director of sales and marketing. In Camphuijsen’s new role, she will lead marketing objectives for PTG’s Preferred Hotels & Resorts and Beyond Green.

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Think Creatively about Partnerships.